News and Insights

Our Blog

Explore some of the ideas and insights from our team of consultants.

The Meta what! Get your ducks in line first!

Hands up who really knows what the Metaverse is and more importantly what it means for your organisation.

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How Marketing Can Add Value to Customer Experience (CX)

CX is important, but lack of communication on its value is creating a rod for its own back. I was…

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B2B Marketing Part 2 – Demand Generation

Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation…

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B2B Marketing Part 1 – The Changing Landscape

How to do B2B marketing better There has never been a better time for B2B companies right now – across…

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How to get past Google’s stupid trademark policies

Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is…

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How to tell a Story: The Rule of Three

How to tell a Story: The Rule of Three — — — — — — — — — — —…

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What I Learned at DTX and UCX 2022

So the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel…

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The Must-Have B2B Guide To Calculating a Realistic Cost Per Qualified (CPQ) Lead

An easy to follow guide on calculating a realistic Cost Per Qualified (CPQ) lead.

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Why your marketing is still struggling

After a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO…

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Doubling Down on Content in 2022

Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content…

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TikTok for Business

As a business brand, if you cannot get attention, you’re going to struggle to get business. If like me, you’re…

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Unpacking the recent LinkedIn changes

    LinkedIn made some big updates to its platform and services over the last few days. On June 8th,…

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Jim Stengel and Gary Vaynerchuk on The CMO Podcast

Just thought I’d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk.  It…

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Marketing Strategy Guide

Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses…

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Is anyone actually engaging with your content? 3 tips to help B2B brands increase engagement on social media

B2B brands are increasing their content creation but are you just creating more thoughtless drivel to clog up already overwhelmed…

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Social Media Marketing: Paid vs Organic

The never ending debate over the best method of marketing your business digitally continues. Paid or organic?

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Reggie James to Speak at B2B Event BaM LIVE 2021

Reggie James, Founder and Director of leading digital consulting business, Digital Clarity has been invited to speak at IABM’s quarterly…

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What are Google FLoCs?

Explainer video looking at some confusing terms including FLoCs, cookies, first party and third party data.

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On-site vs Off-site SEO – Why You Need To Be Optimising Both [With Examples And Tools]

What is the difference between on-site and off-site SEO? This article breaks them down and gives tips on what you…

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Agency Proposals Are Not Worth The Paper They Are Printed On

How can an external agency possibly provide a relevant, realistic and useful proposal without fully understanding your business? They can’t!

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Three Benefits of Microsoft Advertising (aka Bing)

Have you considered running paid search on Microsoft? Here's three reasons why you should.

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Think Out Loud Podcast Ep.18

Today’s special guest is an energetic, motivated, fitness guru, proving to women that you can have your cake and eat…

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A Guide to the Metaverse

A guide to the Metaverse, what it does and why it will be important both in business and our personal…

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Forget B2B or B2C, it’s Human to Human

I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about…

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The Importance of Strategy Planning

Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the…

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Digital Strategy & CX

Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence…

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The Digital Markets Act

What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major…

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What Makes People Buy? | Marketing, Selling And The Decision Making Brain

If we could just understand a little more about how and why people make decisions, then maybe we could understand…

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The Rise Of Zero-Click Searches And How To Optimise For Them

Zero-click searches have been on the rise, but what exactly are they and how can you optimise your website for…

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Why Strategy Planning Is Key For Your Digital Marketing Now

An in-depth online marketing strategy is key to your success. Here are 3 tips to help you devise a strategy…

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Making The Switch – Why B2B Virtual Events Are So Hot Right Now

How do we drive online attendance for our B2B virtual events? Here are just a few things to think about…

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How to Create Brand Narrative With Ad Sequencing

Discover how you could be using ad sequencing in your digital marketing campaigns to improve ad recall and product interest.

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Is Your Website Analytics Data, or Your Agency, Twisting the Truth?

The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or…

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Up Your Website Tracking Game With Google Tag Manager

Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM…

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91% Of New Business Calls Are Not Answered

We ran a study of over 3,000 new business calls, the numbers were astonishing! With people not answering the phone…

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Building the Bridge Between Offline and Online Retail

E-commerce doesn't have to mean the death of the high street. Find out how online and offline retail can support…

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Digital Services Tax And What It Means For Advertisers

The new Digital Services Tax is here. What does it mean for advertisers and agencies?

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Google Shopping: Free For All

Google has opened up the Shopping tab to include free listings alongside paid listings, just like the search page includes…

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How To Fix Your SEO Results…

...when you don’t know what’s broken. If you are looking to fix your SEO, you need to understand the ins…

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Preparing for Peak Season 2020

Peak season is, unsurprisingly, going to be a little different this year, so here's some tips on how you can…

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