This post looks at the opportunities and challenges luxury brands are facing in a constantly changing environment.
Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.
This is dedicated to all clients and prospects old and new, as well as agencies trying to make some headway with a woolly brief.
Can Artificial Intelligence (AI) drive successful PPC strategies? More specifically, using Google’s smart bidding machine learning algorithms.
Within the marketing industry, brand identity has become somewhat of an interchangeable term with brand and branding but each has their subtle differences.
Since 2000 there has been a staggering 63% increase in the number of UK businesses, does your digital strategy help you to stand out from the crowd?
More and more people are accessing their accounts via a mobile device as well as carrying out research and search enquiries.