A data feed is the fundamental start to creating a Google Shopping campaign. Normally this will take the form of an XML feed, a CSV file which sits on the websites server and feeds into Google on a daily basis, depending on your settings.
Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.
Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.
We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.
There are four different Match Types and three different Negative Match Types. It is absolutely vital that these are not confused and used effectively. If used incorrectly you could end up spending all your budget in the wrong areas. This is guide takes you through everything you need to know about match types
There is a distinct lack of understanding or even any level of intent by those in the corporate world, to embrace the growing impact of social media.
SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?
Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.