Our blog

The latest digital news & insights

Posted by Jenny in PPC

06/09/18

Supplemental Feed in Google Shopping

A data feed is the fundamental start to creating a Google Shopping campaign. Normally this will take the form of an XML feed, a CSV file which sits on the websites server and feeds into Google on a daily basis, depending on your settings.

Posted by Holly in Social

30/08/18

Everything you need to know about Influencer Marketing in B2C

An influencer is defined as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. How can they be leveraged to exceed sales estimations?

Posted by Verity in Social

17/08/18

Online Shopping vs Offline Shopping

It’s no secret that high street brands are losing momentum, often from failing to keep up with the digital age… is it possible to gain the momentum back for offline shopping or does the future only have space for digital?

Posted by Sophie in Display

14/08/18

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

Posted by Rachel in Social

01/08/18

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

Posted by Jenny in News

26/07/18

What is Parallel Tracking in Google Ads?

Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.

Posted by Sophie in News

26/07/18

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Posted by Verity in PPC

19/07/18

Everything You Need to Know About Match Types

There are four different Match Types and three different Negative Match Types. It is absolutely vital that these are not confused and used effectively. If used incorrectly you could end up spending all your budget in the wrong areas. This is guide takes you through everything you need to know about match types

Posted by Reggie in Insights

21/06/18

Influencer Marketing for B2B

There is a distinct lack of understanding or even any level of intent by those in the corporate world, to embrace the growing impact of social media.

Posted by Rachel in SEO

15/06/18

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Alessandro in PPC

07/06/18

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

Posted by Verity in Social

01/06/18

How Much Time Should I Spend on Social Media for my Business?

Social media is a hugely important aspect of digital marketing. FACT. Yet 24% of small business' still aren't investing time and money in to it.... Here are 6 reasons why you should devote time in to social media marketing.
This time next week @brightonseo will be in full swing. Here’s a #throwback to
This time next week @brightonseo will be in full swing. Here’s a #throwback to earlier this year with two of our team @rachelmepham @s0phieburrows with @bingads Reach out if you’re going #digitalclarity #brightonseo #seo

Posted 1 day ago.

This time next week @brightonseo will be in full swing. Here’s a #throwback to earlier this year with two of our team @rachelmepham @s0phieburrows with @bingads Reach out if you’re going #digitalclarity #brightonseo #seo

×
Whatever your view on #esports - it’s here and growing. One of the biggest eve
Whatever your view on #esports - it’s here and growing. One of the biggest events in the UK is happening right now #mibr v #complexity battling out a qtr final in a massive #csgo battle.

Posted 2 days ago.

Whatever your view on #esports - it’s here and growing. One of the biggest events in the UK is happening right now #mibr v #complexity battling out a qtr final in a massive #csgo battle.

×
The Google ecosystem is continually evolving. Learn how your brand can gain expo
The Google ecosystem is continually evolving. Learn how your brand can gain exposure with pinpoint accuracy on search and social channels @digitalclarity

Posted 2 days ago.

The Google ecosystem is continually evolving. Learn how your brand can gain exposure with pinpoint accuracy on search and social channels @digitalclarity

×
Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclubl
Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclublondon

Posted 4 days ago.

Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclublondon

×
The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #
The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #toniandguy

Posted 4 days ago.

The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #toniandguy

×
In recent months Google has introduced Supplemental Feeds, where you can provide
In recent months Google has introduced Supplemental Feeds, where you can provide additional data which connects to your existing Primary Feed. Read blog by @jenfarny @digitalclarity #google #digitalagency

Posted 1 week ago.

In recent months Google has introduced Supplemental Feeds, where you can provide additional data which connects to your existing Primary Feed. Read blog by @jenfarny @digitalclarity #google #digitalagency

×
There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #
There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #clubattheivy

Posted 1 week ago.

There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #clubattheivy

×
The one who falls and gets up is stronger than the one who never tried #thursday
The one who falls and gets up is stronger than the one who never tried #thursdaymotivation #motivation #motivationalquotes #pele #neymar #football #legends

Posted 1 week ago.

The one who falls and gets up is stronger than the one who never tried #thursdaymotivation #motivation #motivationalquotes #pele #neymar #football #legends

×

Follow us on Instagram: @DigitalClarity