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The latest digital news & insights

3 Takeaways from the Digital Travel Marketing Conference

How can travel companies make the most of digital marketing to personalise and engage customers.
digital travel conference

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
Digital Entrepreneur Awards Finalist 2017

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.
What Luxury Brands Need to do Now to Succeed in 2018

What Luxury Brands Have To Do Now To Succeed in 2018

From retail through to travel and automotive, luxury brands need to understand that digital complacency will eat their business.
Digital Clarity Google Trips

A Marketers Guide to Google Trips

With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.
AdWords Automatically Creates Ads

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.
Travel Micro Moments

What Google Can Teach Us About the Connected Travel Buyer

It is not unsurprising that travel buyers are increasingly using online environments when looking at purchasing trips and vacations.
AdWords Coming Soon

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better
Travel Companies

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.
all-that-glitters-is-not-ppc-gold

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
What is a UTM Code

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Apple App Store Ads

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

One of our team members is very much looking forward to attending an evening @harfordmanor organised and hosted by @savills and in conjunction with horological masters @mjjwatches #windsor #berkshire

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Hot on the heels of the @iabuk report on video growth - we’re delighted to be well and truly certified by @google #video #advertising #googlepartners #digitalclarity

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Search still the daddy though online video spend overtakes banner ads for the first time. See latest @iabuk / @pwc_uk digital #adspend report #digital #advertising #video #UK #ppc #adwords

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#Repost @s0phieburrows ・・・ Thanks @bingads for the bubbly! #bingbeat #thirstythursday #winning #digitalclarity #prosecco 🥂

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Happy 80th Birthday Sir Bobby Charlton - a gentleman and true football legend 🙌 #bobbycharlton #legend #greatness

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Waiting for sunflowers. An experiment in the @digitalclarity lab. Who will have the tallest sunflower? Thanks to #pure360 for the pots. #emailmarketing #seo #digitalclarity

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What a way to celebrate your 20th birthday @maxverstappen1 wins the Malaysian Grand Prix #f1 #lewishamilton #danielricciardo picture via @f1

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Great talk by Tim McLoughlin Head of Social Media at Hotels.com on engaging #socialmedia #socialmediamarketing #travel #travel_conf

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