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The latest digital news & insights

Online Shopping vs Offline Shopping

It’s no secret that high street brands are losing momentum, often from failing to keep up with the digital age… is it possible to gain the momentum back for offline shopping or does the future only have space for digital?

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

What is Parallel Tracking in Google Ads?

Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Everything You Need to Know About Match Types

There are four different Match Types and three different Negative Match Types. It is absolutely vital that these are not confused and used effectively. If used incorrectly you could end up spending all your budget in the wrong areas. This is guide takes you through everything you need to know about match types

Influencer Marketing for B2B

There is a distinct lack of understanding or even any level of intent by those in the corporate world, to embrace the growing impact of social media.

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Much Time Should I Spend on Social Media for my Business?

Social media is a hugely important aspect of digital marketing. FACT. Yet 24% of small business' still aren't investing time and money in to it.... Here are 6 reasons why you should devote time in to social media marketing.

How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.
In the recent Baselworld Event there was a strong case of brands using SEO to re
In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

Posted 1 day ago.

In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

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#googlepartners never stop #digitalclarity ✈️🌞🌴☀️
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

Posted 4 days ago.

#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

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Facebook has launched a new WhatsApp Business API designed to help businesses co
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

Posted 1 week ago.

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

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Thank you to our partner @leadfeeder for the merch! #digitalclarity
Thank you to our partner @leadfeeder for the merch! #digitalclarity

Posted 1 week ago.

Thank you to our partner @leadfeeder for the merch! #digitalclarity

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As #salonprive arrives at #blenheimpalace its always worth considering the role
As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

Posted 1 week ago.

As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

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Oh beer, it’s #internationalbeerday #🍻
Oh beer, it’s #internationalbeerday #🍻

Posted 2 weeks ago.

Oh beer, it’s #internationalbeerday #🍻

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View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

Posted 2 weeks ago.

View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

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Your customers will engage with you in different ways, long after they have left
Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

Posted 3 weeks ago.

Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

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