Blog

Applying the Pareto Principle to Your Digital Marketing

The Pareto Principle, referred to as the 80/20 rule, is often underestimated by companies when they embark on their marketing or new business acquisition.  Here, we look at what it is, how it is applied and how you can improve your marketing using the principle.

Digital Marketing for Blockchain & Cryptocurrency Companies

The Cryptocurrency (Crypto) and Blockchain environments are different to traditional markets.

Google’s Search Algorithm Update May 2021: The Tools You Need

Last year, Google announced plans to roll out a search algorithm update, with a new ranking factor that goes by the name of ‘page experience’.

3 Quick Tips to Boost Your LinkedIn Profile

Let’s face it, you will have seen countless hints and tips about enhancing your profile on Linkedin.

What are NFTs (Non-Fungible Tokens) And Why Are They Important?

You may have read or seen numerous reports recently about something called an NFT.

Google My Business Updates Reporting Data

Google have made changes to their reporting on business profiles. What are these new metrics and how can you use them to your advantage?

Investing Or Cutting Costs. What Are You doing?

Why do some companies succeed while others go round in circles?

What Does Your Ideal Customer Look Like?

Every business has a concept of who their ideal customer is, no matter the industry. When did you last review yours?

43% of B2B Organisations Don’t Know Which Marketing or Sales Channels are Driving Qualified Leads

If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?

Your Marketing Won’t Work Until You Realise This

Marketing only to the people who are ready to buy right now will only provide short-term results. Want to put in the work now to pave the way for easier results in the future?

Are You Wasting Budget On Low Quality Leads?

Are you looking to improve the quality of your leads within your current budget? Or are you happy to keep wasting money on poor enquiries? Let’s explore 5 steps to getting better quality leads from your budget.

Is Covid-19 Being Blamed For Your Marketing Shortfalls?

Read the top 12 reasons your website traffic is likely to be down and possible ways to fix it. From analytics to the weather; always question your data.