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Strategy

Crafting a comprehensive, actionable, tech marketing strategy.

2 Step:

Strategy

A foundation for your future tech marketing

Our team develops a digital marketing strategy which we call the programme of works. It bridges the gaps identified during the B2B diagnosis workshop and outlines the recommended actions and milestones to achieve your marketing objectives.

This B2B diagnosis highlights the strategic business decisions your business needs to take, including actions, time frames and personnel. It details the priorities and describes the flow of activities to maximise results.

Identifying gaps, developing solutions
Without identifying the gaps in your branding, messaging, team or strategy, you are simply another business looking for leads.

Most digital marketing agencies focus on SEO, PPC, Social media strategies first. We look at the whole picture, and tailor a successful tech marketing strategy which works for you and your team.

When you receive your tailored digital marketing infrastructure, you’ll benefit from a plan of action to keep your whole organisation involved, on track and pushing in the same direction.
strategic digital marketing
tech marketing strategy graphic
What is included?

The digital marketing strategy includes a range of planning documents which we will develop from the information we gathered at the B2B diagnosis workshop. We’ll present it to you in an hour-long session, when we’ll explain the different aspects of it and answer your questions.

The digital strategy starts with broad actions you can take immediately, before focusing on more detailed actions with longer delivery times. 

It includes:

Make some strategic business decisions

From business challenges and brand messaging, marketing objectives and business reporting,  we help B2B tech businesses create strategic digital marketing plans.

Tech marketing strategy blogs: