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Strategy

Crafting a comprehensive, actionable, tech marketing strategy.

2 Step:

Strategy

A foundation for your future tech marketing

Our team develops a digital marketing strategy which we call the programme of works. It bridges the gaps identified during the B2B diagnosis workshop and outlines the recommended actions and milestones to achieve your marketing objectives.

This B2B diagnosis highlights the strategic business decisions your business needs to take, including actions, time frames and personnel. It details the priorities and describes the flow of activities to maximise results.

Identifying gaps, developing solutions
Without identifying the gaps in your branding, messaging, team or strategy, you are simply another business looking for leads.

Most digital marketing agencies focus on SEO, PPC, Social media strategies first. We look at the whole picture, and tailor a successful tech marketing strategy which works for you and your team.

When you receive your tailored digital marketing infrastructure, you’ll benefit from a plan of action to keep your whole organisation involved, on track and pushing in the same direction.
strategic digital marketing
tech marketing strategy graphic
What is included?

The digital marketing strategy includes a range of planning documents which we will develop from the information we gathered from the B2B diagnosis workshops. 

The digital strategy starts with broad actions you can take immediately, before focusing on more detailed actions with longer delivery times. 

It includes:
  • Business challenges
  • Marketing challenges
  • Core needs and marketing objectives
  • Required business resources
  • Current sales funnel process
  • Target audience segmentation
  • Messaging and positioning
  • Value proposition
  • Content marketing review and planning
  • Advertising channels and budgeting
  • Business reporting and analysis
  • Priorities, resources and milestone plan

Our tech marketing process:

Step 1: Business Diagnosis
Step 2: Strategy
Step 3: Action
Step 4: Analysis

Make some strategic business decisions

From business challenges and brand messaging, marketing objectives and business reporting,  we help B2B tech businesses create strategic digital marketing plans.

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Digital Clarity is a trading name of Stylar Limited. Mayfair Point 34 South Molton St. London WIK 5RG. The registered office is at Menzies LLP – Lynton House 7-12 Tavistock Square, London WC1H 9LT. Stylar Limited is a wholly owned subsidiary of DBMM Group Inc. DBMM Group Inc. is an OTC Markets listed company that trades on the OTC Market in New York. Group, Inc. 845 Third Avenue, 6th Floor, New York, NY 10022 USA. Web: https://www.dbmmgroup.com

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