Understand your audience
Identifying which website pages are effective and which are not is important for any business. Analytics helps us understand what people do when they visit a website. Through this understanding, we can improve customer experience and generate more conversions.
Learning and improving
Analytics tools such as Google Analytics or HubSpot provide invaluable sources of information which can sometimes be extremely overwhelming.
Digital Clarity can take a deep dive into your analytics platform to analyse customer data. This helps to understand which channels are working, allowing us to reapply successful strategies.
- Analytics setup
- Analytics audit
- Goal setup
- Tracking review
Making informed decisions
Everything we do is measured and underpinned by Analytics. Once we know that your analytics is tracking accurately, we’ll use the data available to help us make informed decisions.
From device performance to location data and website analysis, we’ll make sense of the complexities, driving informed decisions to make your marketing more cost-effective and efficient.
- Audience insight
- User journey
- Individual channel examination
- Cost efficiencies
Our analytics skills
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If you’re not already using Google Analytics or you’re unsure if it’s set up correctly, we can set it up to begin accurately tracking your website visitors.
Third party analytics
Many businesses use third party analytics platforms to provide even further data and insight into the website goals and performance.
If you’re already using Analytics, we’ll review the account to ensure it’s setup and tracking both your website visitors and conversions correctly.
Google Tag Manager
If you have multiple tags on your website, we can set up Google Tag Manager to easily manage your tracking tags.
We can help you understand the full user journey that led to a conversion on your website.
We can provide bespoke training for you and your team to ensure you understand the data and how to use it to help grow your business online.