Digital Analytics

Understand your audience

Identifying which website pages are effective and which are not is important for any business. Analytics helps us understand what people do when they visit a website. Through this understanding, we can improve customer experience and generate more conversions.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

John Wanamaker (1838-1922)

Learning and improving

Analytics tools such as Google Analytics or HubSpot provide invaluable sources of information which can sometimes be extremely overwhelming.

Digital Clarity can take a deep dive into your analytics platform to analyse customer data. This helps to understand which channels are working, allowing us to reapply successful strategies.

  • Analytics setup
  • Analytics audit
  • Goal setup
  • Tracking review

Make educated decisions through the use of data

Making informed decisions

Everything we do is measured and underpinned by Analytics. Once we know that your analytics is tracking accurately, we’ll use the data available to help us make informed decisions.

From device performance to location data and website analysis, we’ll make sense of the complexities, driving informed decisions to make your marketing more cost-effective and efficient.

  • Audience insight
  • User journey
  • Individual channel examination
  • Cost efficiencies

Our analytics skills

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Google Analytics

If you’re not already using Google Analytics or you’re unsure if it’s set up correctly, we can set it up to begin accurately tracking your website visitors.

Third party analytics

Many businesses use third party analytics platforms to provide even further data and insight into the website goals and performance.

Tracking review

If you’re already using Analytics, we’ll review the account to ensure it’s setup and tracking both your website visitors and conversions correctly.

Google Tag Manager

If you have multiple tags on your website, we can set up Google Tag Manager to easily manage your tracking tags. 

Attribution modelling

We can help you understand the full user journey that led to a conversion on your website. 

Training

We can provide bespoke training for you and your team to ensure you understand the data and how to use it to help grow your business online.