Do you have a ‘why’ or is the definition of your organisation simply woolly?
Establishing the why behind your business idea is important because it helps to define the purpose of the business and its mission. This purpose and mission serve as a roadmap for decision making, as well as a source of motivation for entrepreneurs and employees.
Simon Sinek’s “Why” methodology suggests that businesses should focus on the “why” behind their ideas in order to create a powerful and appealing story that resonates with customers. By understanding why their business exists, entrepreneurs can better communicate their ideas to customers and stakeholders, which can ultimately lead to greater success.
How to define your business ‘why’
To define your business ‘why’, start by considering your company’s purpose and values. Think about why you started the business and what you want to achieve. Then, create a statement that captures your core mission and values.
Defining your ‘why’ is not always easy
Take some time to think about what truly sets your company apart and how you want to be seen in the marketplace. Consider the culture of your company, the values you uphold, and the unique experiences you can offer customers.
What not to do
Don’t fall back to the generic USPs that everyone uses –
- Honest
- Award Winning
- Trustworthy
- Experienced
- Agile.
Although your company may be all of these things, it can’t be your ‘Why’ if your competition are all using the same values. Your ‘why should distinguish your from others, make you stand out, and in some cases may be disruptive and against the grain.
Often in marketing terms we talk about a business USP – Unique Selling Point. In similar regard this methodology sets out to define the reason you are different to all the alternatives. In order to define this – you need your ‘why’.
Once you have a clear understanding of why you do what you do, you’ll be able to make decisions that move your business forward.
