Apple’s App Store Ads

Estimated Reading Time 3 minutes

If you’ve been searching lately in the App store on an Apple device, you may have noticed ads appearing at the top of the search results.

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

How does it work?

The ads that appear are created automatically by Apple, using the image and metadata from your app store listing.

Apple are offering $100 credit for advertisers to create their first campaign to help promote their apps, and have said there’s no minimum spend. Similarly to a CPC model, Apple’s search ads work on a ‘cost per tap’ basis, where you’ll only pay when someone taps on your ad. Within the reporting, similarly to other search platforms such as AdWords, metrics such as impressions, spend and ‘tap through rate’ (just like click-through rate) as well as being able to see how many taps have led to a download.

What is Search Match?

By default, Search match is already switched on when you are setting up your search ads. Using the metadata such as description and keywords applied when submitting your app store listing, Search Match will automatically try to match your ad to relevant searches. It’s recommended that these inputs are of high quality, as relevance takes priority over bidding on these app ads.

Apple Search Match

How can I target users in Apple Search ads?

Although a default setting, Search Match can be switched off, and there are many other advanced targeting options including:

  • Device
  • Ad scheduling
  • Keyword targeting
  • Audience
    • Default shows only to potential new customers
    • Can show to everyone
    • Can show to existing customers
    • Show to downloaders of other apps that you own
    • Geographic targeting
  • Audience demographics

Why use App store ads?

With more than 1.5 million apps to discover, one of the key reasons to use app store ads is the same reason marketers use any form of search advertising:  to get their products and services in front of users at the exact time they’re searching.

For more information on app store ads, and how best to optimise your ads, get in touch with a member of the search team today.

Sophie Burrows
With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.
“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 8 hours ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 1 week ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

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American Icons is now open at the Opera Gallery London #operagallery #operagallerylondon #art #artoninstagram #keithharing #popart #nycart #streetart #digitalagency #digitalart #artists #americanicons

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WHAT is this life if, full of care,
We have no time to stand and stare?
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No tim
WHAT is this life if, full of care,
We have no time to stand and stare?
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No time to stand beneath the boughs, And stare as long as sheep and cows:
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No time to see, when woods we pass, Where squirrels hide their nuts in grass: .
No time to see, in broad daylight, Streams full of stars, like skies at night: .
No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can
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Enrich that smile her eyes began?
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A poor life this if, full of care,
We have no time to stand and stare.
.

WH Davies

Posted 3 weeks ago.

WHAT is this life if, full of care, We have no time to stand and stare? . No time to stand beneath the boughs, And stare as long as sheep and cows: . No time to see, when woods we pass, Where squirrels hide their nuts in grass: . No time to see, in broad daylight, Streams full of stars, like skies at night: . No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can . Enrich that smile her eyes began? . A poor life this if, full of care, We have no time to stand and stare. . WH Davies

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