10 Tips to Make Your Reporting Days Easier

Estimated Reading Time Less than a minute

10 tips to make your reporting days easier

Presented at MeasureFest 2017

Taking a look at approaches, tools and tips to help run reports and analyse data.
This deck takes a look at lateral thinking, comparing data using Google Trends, and also shows some quick tips for delving into Google AdWords and Google Analytics Data. Finally a quick look at Data studio and the trusty excel spreadsheet.

Links to useful tools:

AdWords Reporting

Google Analytics

Google Trends

Google Data Studio

Example Report

Rachel Mepham
With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.
In the recent Baselworld Event there was a strong case of brands using SEO to re
In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

Posted 1 day ago.

In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

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#googlepartners never stop #digitalclarity ✈️🌞🌴☀️
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

Posted 4 days ago.

#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

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Facebook has launched a new WhatsApp Business API designed to help businesses co
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

Posted 1 week ago.

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

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Thank you to our partner @leadfeeder for the merch! #digitalclarity
Thank you to our partner @leadfeeder for the merch! #digitalclarity

Posted 1 week ago.

Thank you to our partner @leadfeeder for the merch! #digitalclarity

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As #salonprive arrives at #blenheimpalace its always worth considering the role
As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

Posted 1 week ago.

As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

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Oh beer, it’s #internationalbeerday #🍻
Oh beer, it’s #internationalbeerday #🍻

Posted 2 weeks ago.

Oh beer, it’s #internationalbeerday #🍻

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View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

Posted 2 weeks ago.

View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

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Your customers will engage with you in different ways, long after they have left
Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

Posted 3 weeks ago.

Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

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