So, you’re spending money on marketing, advertising, and creating well-received content. You may be doing other outreach that is beginning to resonate with your audience.
Great news, you’re getting traffic to your website – still the number 1 due diligence tool for many B2B brands passively looking at your business and deciding if you are the right fit.
All sound great. But wait. The leads aren’t coming in. Why, because amongst other things you are struggling to convert browsers into potential buyers.
All that time, money and energy on generating potential leads and they bounce off. Never to be seen again.
Sound familiar? Let’s fix it.
Fixing The problem
Here are 10 tips. No.1 is the most important.
It’s also the main reason your other channels may be underperforming too.
So, a great website landing page should have the following components but without doing the first point it all becomes academic.
- Strategy Planning
This is the most important point of the lot and in essence is the start point.
All of the other 9 point will mean nothing of they are not baked into the
- The Headline Hook
Sometimes the headline can be the only thing a user will see, Getting that compelling and intriguing hook is key to some clicking and getting deeper on to your page.
A clear and compelling headline: The headline should grab the visitor’s attention and give them a reason to stay on the page.
- Your Value Proposition
A strong value proposition: The landing page should clearly communicate the benefits of the product or service and how it solves the visitor’s problem.
- A Call to Action
A clear call-to-action (CTA): The landing page should have a clear and prominent CTA, such as “Sign up now” or “Learn more,” that tells the visitor what to do next.
Social proof: Including customer testimonials, trust badges, or other forms of social proof can help to build trust and credibility with the visitor.
A clear and simple design: The landing page should have a clean and easy-to-navigate design that makes it easy for the visitor to find the information they need.
- Mobile Optimisation
Optimized for mobile: The landing page should be optimized for mobile devices, as more and more users are browsing the web on their smartphones.
Clear and concise language: The language should be simple, easy to understand and to the point, avoiding unnecessary information that can confuse the visitor.
- Page Speed
Fast loading speed: The landing page should load quickly, as slow loading times can lead to high bounce rates.
A/B Testing: A/B testing is the process of creating two versions of a landing page, and then testing them with different groups of visitors to see which one performs better. This can help you to optimize your landing page for maximum conversions.
Start with no. 1 first. If you don’t, you;; struggle with the rest. If you’re not sure where to start, talk to me and I’ll show you how.
Now go and convert those visitors into paying customers.