“Digital Clarity has been an amazing partner for us in the development and evolution of our Digital Marketing strategy. Their expertise has been invaluable, and they have also been a great cultural fit for Kahua. We could never have gotten where we are without them”
Jim Wilson
Kahua - CMO
A Construction Software Growth Project
We were approached by Kahua when they were ready to increase their companies revenue considerably.
They understood the importance of a strong marketing strategy in order to support that growth.
Kahua is a construction project management software used on some of the largest projects in the US and Canada. Spanning from infrastructure and transport, federal and local government, to healthcare and education, they help construction projects complete on budget and on time. Their smart and secure technology allows owners to have visibility on milestones, costs, and impact of change, whilst enabling contractors and partners to collaborate in one space on progress, plans and documentation.
60% growth ARR in Year 1, 100% growth Years 2 and 3
This shone a light on the following:
Immediate need for Brand awareness / Positioning within the market
- Kahua were one of the newer businesses fighting for a place in this market against some very well established brands
Optimal use of budgets
- Kahua were unclear if they were investing the right budgets, into the most effective channels
Reaching the right audience
- Although they had a clear idea of who they needed to reach, they needed to test and refine how to reach them
Innovative and new thinking
- Within the complex construction market, Kahua felt they needed additional experience and advice, to help them devise strategic and innovative ways to find, engage and convert their target audience into sales opportunities
Support and Training
- To enhance and give the in house marketing team stronger tools and skills to drive the project forward.
The Strategy
From the Diagnosis Workshop we not only raised the challenges but also opportunities. Through the process we learned a huge amount about the business, the market, the competition and how we could help Kahua achieve their goals.
Why Kahua
- Understanding the benefits and value Kahua offers their customers
- Learning which content was having traction and where enhancement was needed
- Improve visibility on what messaging was engaging users
Initial Research
and planning
- Deep dive into campaigns and accounts
- Identify areas of improvement & streamlining
- Improve tracking and reporting for visibility (always ongoing)
Audience Segmentation
- Mapping micro audiences and industries
- Best practice segmentation for reach and engagement
- Testing and optimisation
Brands awareness planning
- Channels and strategy
- Budget allocation
- KPI & Tracking
Check-ins & Regular Reviews
To discuss:
- Challenges
- Ideas & innovation
- Planning & Strategy
- Data & results
Knowledge sessions
- Monthly/Quarterly sessions to focus on key areas of need e.g. demos, how to’s, best practices
- Year on year exceeded growth targets 3 years running
- Increased internal knowledge and capacity to run hands-on campaigns and projects
- Onboarding of new team members and roles within marketing
- A holistic view of performance and areas of improvement
- Ongoing development of ideas and strategies to continue growth