Digital Marketing Trends to Watch in 2019

Estimated Reading Time 5 minutes

From Voice Search to AI – 4 key digital marketing trends to watch out for in 2019

It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.

As 2019 has come around faster than you can shout “PPC!” (or at least it feels that way..), we’ve taken a look at some of the top digital trends to watch out for this year, and how you can adapt and make the most of them.

Voice search

With the rise of smart speakers such as Amazon Alexa or the Google Home, it’s no surprise that voice search has also risen. ComScore reported that 50% of all searches will be voice searches by 2020. While that figure seems high and given that 2020 is less than a year away, Google reported that 72% of people who own a voice-activated speaker use it as part of their daily routine.

What do people use their smart speakers for?

Video advertising growth

In 2019, video is expected to account for 85% of total internet traffic, and last year video advertising overtook display for the first time. Whether you’re running video on Facebook and Instagram, Twitter or YouTube, the key point remains the same – first impressions count! The first few seconds of your video (with or without sound) are the most critical.

Artificial Intelligence

We wrote a blog back in 2016 that focused on Artificial Intelligence stealing our jobs, and it’s fair to say that the use of AI has only grown since then. One example is the use of Chatbots, you only need to look at the Google Trends report for ‘chatbots’ and you can visibly see the worldwide growth over the past 5 years.

Using a chatbot can ensure that your brand is virtually available every hour of the day, and with 63% of people stating that they would consider messaging an online chatbot to communicate with a business or brand, isn’t it time you upped your game?

Visual search

While voice search is still on the rise, the use of visual search is also increasing. The likes of Google, Bing and Pinterest are key players in the visual search spectrum, and in February 2018, Pinterest reported that there were more than 600 million visual searches every month on the platform. Retail brands such as Asos and Wayfair have joined the hype; giving users the possibility to search using an image to find similar items.

To give an example I uploaded the below image, and the second screenshot shows the ‘style matches’.

Sophie Burrowsasos style match

We’re certain that these are by no means the only trends to watch this year, but just a few to be aware of in your marketing strategy.

In order to embrace some of these developments, you should maintain your marketing plan to establish your goals and targets, but also open your testing and approaches to encompass some of these new and evolving strategies to meet your business goals.

The above are becoming key for companies looking to elevate their brand and win new customers. For help with your digital marketing strategy in 2019 and beyond, get in touch with the team.

Sophie Burrows
With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Excited about attending our client Britannic Technologies Convergence Summit 201
Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey
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So what’s it all about? .
We know technology should underpin, not dictate
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The digital transformation hype is everywhere and it’s too easy to get caught up
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Workplace Modernisation is a business movement that is against implementing technology for the sake of it
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This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place
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Posted 6 days ago.

Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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Moved by the opening of what was then called the Great War, Laurence Binyon penn
Moved by the opening of what was then called the Great War, Laurence Binyon penned

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Moved by the opening of what was then called the Great War, Laurence Binyon penned "For the Fallen" incorporating “Ode of Remembrance” which is read and recited all over the world for those that gave up their lives in the First World War . . . . #remembranceday #forthefallen #lestweforget #guildford #guildfordsurrey #lestweforget🌹 #britishlegion #poppy #digitalclarity #helpforheroes

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We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridge
We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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What a wonderful day for the @theluxurypropertyshow @olympialondon - Proud to be
What a wonderful day for the @theluxurypropertyshow @olympialondon - Proud to be involved with this wonderful event #luxuryproperty #investmentproperty #fx #theluxurypropertyshow #london

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What a wonderful day for the @theluxurypropertyshow @olympialondon - Proud to be involved with this wonderful event #luxuryproperty #investmentproperty #fx #theluxurypropertyshow #london

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The American astrophysicist, author, and science communicator, Neil deGrasse Tys
The American astrophysicist, author, and science communicator, Neil deGrasse Tyson has been raising and answering questions that make us think and look at life, the universe and everything
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A postdoctoral research associate at Princeton University, he studied at Harvard and his written several books that have in certain cases remained in the New York Times bestsellers list for an extraordinary amount of time.  Notable books include: . 
Astrophysics for People in a Hurry
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Death by Black Hole: And Other Cosmic Quandaries
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Letters from an Astrophysicist
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The American astrophysicist, author, and science communicator, Neil deGrasse Tyson has been raising and answering questions that make us think and look at life, the universe and everything . A postdoctoral research associate at Princeton University, he studied at Harvard and his written several books that have in certain cases remained in the New York Times bestsellers list for an extraordinary amount of time. Notable books include: . Astrophysics for People in a Hurry . Death by Black Hole: And Other Cosmic Quandaries . Letters from an Astrophysicist . . . #neildegrassetyson #neildegrasse #neildegrassetysonquotes #science #astrophysics #sciencequotes #digitalclarity #artandscience #perspective #context #hitchhikersguidetothegalaxy #douglasadams #42

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Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a
Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a first of its kind webinar where you can learn first-hand from the industry's brightest and most experienced minds; those working for big brands like SAP, Lego, Microsoft, Uber, BBC, LinkedIn, WeWork, Outbrain, Vodafone, Unicef, and many more
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This event is more than just another marketing conference; it's a chance to get inspired and walk away with practical strategies that will transform marketing in 2019 and beyond
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Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a first of its kind webinar where you can learn first-hand from the industry's brightest and most experienced minds; those working for big brands like SAP, Lego, Microsoft, Uber, BBC, LinkedIn, WeWork, Outbrain, Vodafone, Unicef, and many more . This event is more than just another marketing conference; it's a chance to get inspired and walk away with practical strategies that will transform marketing in 2019 and beyond . . . . #semrush #seo #globalmarketingday #globalmarketingday2019 #digitalclarity #marketing #ppc#socialmediamarketing #digitalmarketingagency #digitalagency #digitalmarketing #guildford #surrey #london #analytics #googleads

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Diwali, the festival of lights - symbolises the spiritual victory of light over
Diwali, the festival of lights - symbolises the spiritual victory of light over darkness, good over evil and knowledge over ignorance. 
A very happy Diwali to all our clients, friends and associates 🙏🏻
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#diwali #deepavali #dipavali #dipavali2019 #diwali2019 #🕉 #deepavali2019 #🇮🇳 #festivaloflights #guildford #london #surrey #hants #berks #guildfordsurrey

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Diwali, the festival of lights - symbolises the spiritual victory of light over darkness, good over evil and knowledge over ignorance. A very happy Diwali to all our clients, friends and associates 🙏🏻 . . . . #diwali #deepavali #dipavali #dipavali2019 #diwali2019 #🕉 #deepavali2019 #🇮🇳 #festivaloflights #guildford #london #surrey #hants #berks #guildfordsurrey

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