Digital Marketing Trends to Watch in 2019

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From Voice Search to AI – 4 key digital marketing trends to watch out for in 2019

It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.

As 2019 has come around faster than you can shout “PPC!” (or at least it feels that way..), we’ve taken a look at some of the top digital trends to watch out for this year, and how you can adapt and make the most of them.

Voice search

With the rise of smart speakers such as Amazon Alexa or the Google Home, it’s no surprise that voice search has also risen. ComScore reported that 50% of all searches will be voice searches by 2020. While that figure seems high and given that 2020 is less than a year away, Google reported that 72% of people who own a voice-activated speaker use it as part of their daily routine.

What do people use their smart speakers for?

Video advertising growth

In 2019, video is expected to account for 85% of total internet traffic, and last year video advertising overtook display for the first time. Whether you’re running video on Facebook and Instagram, Twitter or YouTube, the key point remains the same – first impressions count! The first few seconds of your video (with or without sound) are the most critical.

Artificial Intelligence

We wrote a blog back in 2016 that focused on Artificial Intelligence stealing our jobs, and it’s fair to say that the use of AI has only grown since then. One example is the use of Chatbots, you only need to look at the Google Trends report for ‘chatbots’ and you can visibly see the worldwide growth over the past 5 years.

Using a chatbot can ensure that your brand is virtually available every hour of the day, and with 63% of people stating that they would consider messaging an online chatbot to communicate with a business or brand, isn’t it time you upped your game?

Visual search

While voice search is still on the rise, the use of visual search is also increasing. The likes of Google, Bing and Pinterest are key players in the visual search spectrum, and in February 2018, Pinterest reported that there were more than 600 million visual searches every month on the platform. Retail brands such as Asos and Wayfair have joined the hype; giving users the possibility to search using an image to find similar items.

To give an example I uploaded the below image, and the second screenshot shows the ‘style matches’.

Sophie Burrowsasos style match

We’re certain that these are by no means the only trends to watch this year, but just a few to be aware of in your marketing strategy.

In order to embrace some of these developments, you should maintain your marketing plan to establish your goals and targets, but also open your testing and approaches to encompass some of these new and evolving strategies to meet your business goals.

The above are becoming key for companies looking to elevate their brand and win new customers. For help with your digital marketing strategy in 2019 and beyond, get in touch with the team.

Sophie Burrows
With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.
“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 13 hours ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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Intuition is always right in at least two important ways;
- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 1 week ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

Posted 1 week ago.

Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

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This is not the end. This is the beginning. Well done lionesses #proud #england
This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

Posted 3 weeks ago.

This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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If you are not willing to risk the usual, you will have to settle for the ordina
If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

Posted 3 weeks ago.

If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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An excellent afternoon of information and insight on global prime markets #prime
An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

Posted 3 weeks ago.

An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

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American Icons is now open at the Opera Gallery London #operagallery #operagalle
American Icons is now open at the Opera Gallery London #operagallery #operagallerylondon #art #artoninstagram #keithharing #popart #nycart #streetart #digitalagency #digitalart #artists #americanicons

Posted 3 weeks ago.

American Icons is now open at the Opera Gallery London #operagallery #operagallerylondon #art #artoninstagram #keithharing #popart #nycart #streetart #digitalagency #digitalart #artists #americanicons

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WHAT is this life if, full of care,
We have no time to stand and stare?
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No tim
WHAT is this life if, full of care,
We have no time to stand and stare?
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No time to stand beneath the boughs, And stare as long as sheep and cows:
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No time to see, when woods we pass, Where squirrels hide their nuts in grass: .
No time to see, in broad daylight, Streams full of stars, like skies at night: .
No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can
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Enrich that smile her eyes began?
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A poor life this if, full of care,
We have no time to stand and stare.
.

WH Davies

Posted 3 weeks ago.

WHAT is this life if, full of care, We have no time to stand and stare? . No time to stand beneath the boughs, And stare as long as sheep and cows: . No time to see, when woods we pass, Where squirrels hide their nuts in grass: . No time to see, in broad daylight, Streams full of stars, like skies at night: . No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can . Enrich that smile her eyes began? . A poor life this if, full of care, We have no time to stand and stare. . WH Davies

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