B2B marketing | Part 1 – The changing landscape

B2B Marketing

Part1 – The Changing landscape

What has it changed – 4 core areas

Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn – it is Microsoft’s social network after all.
Will it blend services together to take on Salesforce?
B2B is a big market – people are realizing this. Think TikTok – which is eating LinkedIn’s market share
The pandemic happened – B2B buyers are happy to bypass sales and buy direct.

People doing or taking a traditional approach need to add or complement their marketing armory.

Come back for the next part and the others to learn more about:

Personas
Human to human
Go to market Strategy
B2B Content that resonates
Dark Social & Attribution

Remember, we need to:

“Create conversation not conversion”.

Differentiating Your Brand in a Competitive B2B Environment

The B2B Tech landscape is competitive and complex, so standing out is more than a

Crafting Your Ideal Customer Profile (ICP) for CMOs & CROs

A 5-step framework to help build your Ideal Customer Profile (ICP) Many people talk about

The pains and gains of a new B2B software website

Some of you might not enjoy this blog, as I’m going to be brutally honest

Content Saturation: Standing Out in an Overcrowded Digital Landscape

The digital age has made content creation accessible to anyone with an internet connection. The

Devising a Marketing Strategy for Project Management Software in Construction

Construction project management software companies face a unique set of challenges. From ensuring seamless coordination

The Crucial Role of SEO in Tech Companies’ Marketing Strategy

Establishing a robust online presence is paramount for success. Search Engine Optimization (SEO) has emerged

The Cost of Acquiring Customers for B2B Tech Companies

The Dynamics of Customer Acquisition Costs B2B software is a unique marketplace. It’s also a

Winning more qualified leads: A framework for CMOs

Video Transcript: CMOs I’m not here to sell you anything I’m simply here to share

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