How Marketing Can Add Value to Customer Experience (CX)
CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the…
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CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the…
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Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry…
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How to do B2B marketing better There has never been a better time for B2B companies right now - across the board. The traditional routes to market for companies have…
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How to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a…
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So the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from…
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After a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO who runs a blockchain business. 4 years old and with…
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Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She…
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Just thought I'd share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk. It may help refocus your thought process when planning an approach…
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LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn…
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Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same…
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