Wharfside Furniture

A high end retail company established for over 50 years approached Digital Clarity after their website and business was heavily affected by the Google algorithm updates, Penguin and Panda.

Within 12 months the SEO was back on track, with 16% YOY growth. Digital Clarity devised a successful PPC strategy to drive enquiries and footfall in the interim.

Objectives

Through the drop in SEO rankings, Wharfside also experienced a fall in traffic and in turn enquiries and footfall. Having been heavily reliant on organic traffic to drive sales, it was mission critical to recover fast meanwhile increasing enquiries via more instant channels.

  • Reduce the deficit in SEO traffic created by Penguin and Panda updates
  • Increase SEO traffic to the site
  • Increase SEO ranking
  • Increase the number of enquiries through the website
  • Increase offline footfall into their stores

Strategy

The quick fix focused on understanding which keywords and pages had seen traffic and enquiries from organic whilst plugging the gap with the launch of a PPC strategy. This bought some time to start unraveling the SEO challenges and optimising for Google’s best practice guidelines.

  • Paid search strategy to recover Google traffic and enquiries
  • Increase initial SEO keyword ranking
  • Recover SEO traffic
  • Track and monitor improvement and ROI

Results

In less than 12 months we reduced the deficit and increased year on year results as of March.

  • ROI grew 34% on average and where recovery on SEO keywords was achieved, the PPC budgets were able to be invested into new products
  • Wharfside’s keyword rankings were back up

Creative juices flowing as we work on new projects...🍷
Creative juices flowing as we work on new projects...🍷

Posted 1 week ago.

Creative juices flowing as we work on new projects...🍷

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A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum
A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

Posted 2 weeks ago.

A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

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And the lights are...on🎄 .
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#guildford #guildfordsurrey #guildfordtown
And the lights are...on🎄 .
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#guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

Posted 2 weeks ago.

And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

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Sometimes, planning a strategy for a client, can take an extraordinary amount of
Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

Posted 2 weeks ago.

Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

Posted 3 weeks ago.

Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Excited about attending our client Britannic Technologies Convergence Summit 201
Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey
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So what’s it all about? .
We know technology should underpin, not dictate
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The digital transformation hype is everywhere and it’s too easy to get caught up
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Workplace Modernisation is a business movement that is against implementing technology for the sake of it
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This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place
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#britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

Posted 3 weeks ago.

Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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Moved by the opening of what was then called the Great War, Laurence Binyon penn
Moved by the opening of what was then called the Great War, Laurence Binyon penned

Posted 3 weeks ago.

Moved by the opening of what was then called the Great War, Laurence Binyon penned "For the Fallen" incorporating “Ode of Remembrance” which is read and recited all over the world for those that gave up their lives in the First World War . . . . #remembranceday #forthefallen #lestweforget #guildford #guildfordsurrey #lestweforget🌹 #britishlegion #poppy #digitalclarity #helpforheroes

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We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridge
We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

Posted 4 weeks ago.

We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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