Wharfside Furniture

A high end retail company established for over 50 years approached Digital Clarity after their website and business was heavily affected by the Google algorithm updates, Penguin and Panda.

Within 12 months the SEO was back on track, with 16% YOY growth. Digital Clarity devised a successful PPC strategy to drive enquiries and footfall in the interim.

Objectives

Through the drop in SEO rankings, Wharfside also experienced a fall in traffic and in turn enquiries and footfall. Having been heavily reliant on organic traffic to drive sales, it was mission critical to recover fast meanwhile increasing enquiries via more instant channels.

  • Reduce the deficit in SEO traffic created by Penguin and Panda updates
  • Increase SEO traffic to the site
  • Increase SEO ranking
  • Increase the number of enquiries through the website
  • Increase offline footfall into their stores

Strategy

The quick fix focused on understanding which keywords and pages had seen traffic and enquiries from organic whilst plugging the gap with the launch of a PPC strategy. This bought some time to start unraveling the SEO challenges and optimising for Google’s best practice guidelines.

  • Paid search strategy to recover Google traffic and enquiries
  • Increase initial SEO keyword ranking
  • Recover SEO traffic
  • Track and monitor improvement and ROI

Results

In less than 12 months we reduced the deficit and increased year on year results as of March.

  • ROI grew 34% on average and where recovery on SEO keywords was achieved, the PPC budgets were able to be invested into new products
  • Wharfside’s keyword rankings were back up

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled
Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market
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Read it now on our blog. Link in bio. .
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#instagram #messaging #desktop #digitalclarity #socialmediamarketing  #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

Posted 37 minutes ago.

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market . Read it now on our blog. Link in bio. . . . . #instagram #messaging #desktop #digitalclarity #socialmediamarketing #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

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A Happy and Prosperous New Year to all our clients, friends and partners 🙏
A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 .
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#2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

Posted 2 weeks ago.

A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 . . . . #2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

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A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreet
A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

Posted 3 weeks ago.

A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

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A good read. From hoteliers and horologists to tailors, interior designers and j
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#spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

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Mae West was a trailblazer for women. .
She was an American actress, singer, pla
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#maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

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Mae West was a trailblazer for women. . She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough . . . . #maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

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A big thank you to PJS Networks for our lovely present this morning 🙏🏻
A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

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Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre
Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

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Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

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Herodotus, the ancient Greek historian was widely considered to have been the fi
Herodotus, the ancient Greek historian was widely considered to have been the first writer to have treated historical subjects using a method of systematic investigation
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This wise old sage who documented his era, knew the value of waiting and patience and said one of the best quotes when writing the now infamous ‘The Histories’
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Very few things happen at the right time, and the rest do not happen at all. The conscientious historian will correct these defects
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#herodotus #ancientgreece #thehistories #history #ancientgreeks #greeks #greece #patience #stoicism #stoic #motivationalquotes #motivation #digitalclarity

Posted 1 month ago.

Herodotus, the ancient Greek historian was widely considered to have been the first writer to have treated historical subjects using a method of systematic investigation . This wise old sage who documented his era, knew the value of waiting and patience and said one of the best quotes when writing the now infamous ‘The Histories’ . Very few things happen at the right time, and the rest do not happen at all. The conscientious historian will correct these defects . . . . #herodotus #ancientgreece #thehistories #history #ancientgreeks #greeks #greece #patience #stoicism #stoic #motivationalquotes #motivation #digitalclarity

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