Wharfside Furniture SEO Recovery Project

A high end retail company established for over 50 years approached Digital Clarity after their website and business was heavily affected by the Google algorithm updates, Penguin and Panda.

Within 12 months the SEO was back on track, with 16% YOY growth. Digital Clarity devised a successful PPC strategy to drive enquiries and footfall in the interim.

Objectives

Through the drop in SEO rankings, Wharfside also experienced a fall in traffic and in turn enquiries and footfall. Having been heavily reliant on organic traffic to drive sales, it was mission critical to recover fast meanwhile increasing enquiries via more instant channels.

  • Reduce the deficit in SEO traffic created by Penguin and Panda updates
  • Increase SEO traffic to the site
  • Increase SEO ranking
  • Increase the number of enquiries through the website
  • Increase offline footfall into their stores

Strategy

The quick fix focused on understanding which keywords and pages had seen traffic and enquiries from organic whilst plugging the gap with the launch of a PPC strategy. This bought some time to start unraveling the SEO challenges and optimising for Google’s best practice guidelines.

  • Paid search strategy to recover Google traffic and enquiries
  • Increase initial SEO keyword ranking
  • Recover SEO traffic
  • Track and monitor improvement and ROI

Results

In less than 12 months we reduced the deficit and increased year on year results as of March.

  • ROI grew 34% on average and where recovery on SEO keywords was achieved, the PPC budgets were able to be invested into new products
  • Wharfside’s keyword rankings were back up

As London Fashion Week is in full swing, this quote from one of the doyenne’s
As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. .
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#londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

Posted 1 week ago.

As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. . . . #londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

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An intriguing and alternative way to assess agencies – AI
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Ad World Masters A
An intriguing and alternative way to assess agencies – AI
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Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners
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The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking
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The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms
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The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data
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#digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

Posted 1 week ago.

An intriguing and alternative way to assess agencies – AI . Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners . The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking . The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms . The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data . . . . #digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

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Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️
Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

Posted 1 week ago.

Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

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As Napoleon Hill says in his book, Think and Grow Rich, “Most great people hav
As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” .
In these volatile times business needs to be resilient and build those business muscles that have carried you this far
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One armour that can project confidence and strength is marketing .
Sharing your business in the right way, on the right platform at the right time can reap huge benefits .
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#business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

Posted 1 week ago.

As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” . In these volatile times business needs to be resilient and build those business muscles that have carried you this far . One armour that can project confidence and strength is marketing . Sharing your business in the right way, on the right platform at the right time can reap huge benefits . . . . #business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

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After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
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#stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

Posted 2 weeks ago.

After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ . . #stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

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Great visiting our client Chatsworth House yesterday
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A long drive was rewarded
Great visiting our client Chatsworth House yesterday
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A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun
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Currently working on enhancing the brand online and developing the ecommerce offering
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#chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

Posted 2 weeks ago.

Great visiting our client Chatsworth House yesterday . A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun . Currently working on enhancing the brand online and developing the ecommerce offering . #chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

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In a world of immediate social media gratification, it is sometimes easy to forg
In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society
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With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad
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His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives.
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#kobe #kobebryant #lalakers

Posted 1 month ago.

In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society . With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad . His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives. . . . . . #kobe #kobebryant #lalakers

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Great day at Bett 2020 @excellondon - Bett is the first industry show of the yea
Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape
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The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees
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People from over 146 countries in the global education community come together to celebrate and find inspiration
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The show is designed to demonstrate how technology and innovation enables educators and learners to thrive
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#bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

Posted 1 month ago.

Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape . The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees . People from over 146 countries in the global education community come together to celebrate and find inspiration . The show is designed to demonstrate how technology and innovation enables educators and learners to thrive . . . . . #bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

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