The Clean Space Exceeded Annual Targets by 60%

The Clean Space provide commercial cleaning services to a range of industries throughout the country. Unlike the average cleaning company, The Clean Space look after their cleaners, making them happier and more motivated to do a better job for their clients.

Launched from scratch in 2003, The Clean Space had already seen fast growth as a business, having gained multiple accreditations including being the first ever cleaning company to make the Leap 100 list of fast-growth companies by Mishcon de Reya.

Having never used search engines as a route to drive leads, Digital Clarity put forward a compelling projection for what may be achievable within their given budget, though with no previous data and a fresh slate to start from, it was a challenge to know what might be possible.

Maintaining targets

In order to encourage an increase in volume of commercial cleaning enquiries, Digital Clarity partnered with The Clean Space to use pay per click advertising as the primary method to drive these  leads. While the objective was to gain more leads, this all had to be done within a target maximum cost percentage of 10%. This meant that both fees and media spend had to be 10% or less of the revenue driven from won sales.

We use data to make informed and educated decisions in everything that we do. However, with no previous data we had to use our experience in the B2B market and make some educated assumptions, which led us to put in place a plan of action to help achieve a 10:1 Return On Investment (ROI).
Starting from scratch we needed to build the foundations and understand where the current leads were coming from and what kind of businesses they were, as well as understanding how large businesses and organisations were searching for cleaners.

Remaining relevant

This led to our qualification process of ensuring that only the right size businesses within the right locations were engaging, and prevent wasted budget from the wrong customers, or cleaners that were looking for work.

Going back to the start

While the leads were growing, we were keen to be able to track every unique enquiry from initial keyword click all the way through to enquiry, qualification, quote and sale, to ensure we were capturing relevant audiences.

Digital Clarity & The Clean Space

We combined multiple methods in order to evaluate the leads. Using Google Analytics, third party call tracking, our own in depth analysis and feedback from the client, we were able to track each won sale right back to its original search query, no matter how long the conversion window took. One key challenge was the prevention of domestic enquiries and cleaners looking for jobs. We analysed all reasons leading to non qualified leads which allowed us to make some educated decisions on strategy. A number of tests were implemented to prevent these, including;

  • blocking ads from those viewing careers pages
  • adjusting call to actions within ad copy
  • including minimum contract requirements within ad copy
  • breaking out top performing keywords to their own campaign to have more control over budget

Making informed decisions

This valuable insight provided the evidence we needed to make informed decisions on how best to optimise the pay per click account. We used this insight to find high cost keywords that were driving a high number of irrelevant enquiries, leading us to pause these low value keywords.

By removing the high cost/low value keywords, we were able to push the higher value keywords to drive more of the valuable enquiries. The insight led us to finding our top performing keywords, not only by the volume of qualified enquiries but also top revenue drivers.

The Clean Space Keyword Data

It was as important to understand what was working as what wasn’t, so we used client data to interpret the reasons enquiries were not closing. When analysing this against keyword clicks and spend we were able to make some decisions on how to prevent the wrong clicks. Each week we analyse this data and adjust the strategy to suit, which has seen a decrease in wasted budget over time. This helped us to improve the overall quality.

While our in depth analysis continues on a regular basis to maintain quality enquiries, we are also now working to further improve the volume of enquiries. Since launching in May last year, we now have a deeper understanding of the seasonality of the industry, including learnings from running various tests including budget changes and landing page experiments.

Testimonial

“Digital Clarity’s in depth data reporting and analysis gives insight we didn’t know could be possible, helping us to achieve above target results month on month” Founder & CEO – Charlie Mowat

Today is 1st June 2020 - the meteorological first day of summer and half-way thr
Today is 1st June 2020 - the meteorological first day of summer and half-way through the year. Though it will not be business as usual . 
Today is also the day that many of the lockdown restrictions in the UK are being eased and businesses that have been trading, prepare to awake from their slumber . 
What will you business look like as we prepare to head into the second half of the year . 
Have you embraced and enhanced your digital framework to transform your business . 
Learn how we can make your next 6 months successful - contact @digitalclarity | info@digital-clarity.com | +44148 338270 .
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#business #guildford #digitalgrowth #businessgrowth #ppc #seo #b2b #b2c #marketingagency #google #consulting #digitalmarketingagency #socialmediaagency #digitalagency #growth #planning #digitalconsulting #instagramads #facebookads #seotips

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Today is 1st June 2020 - the meteorological first day of summer and half-way through the year. Though it will not be business as usual . Today is also the day that many of the lockdown restrictions in the UK are being eased and businesses that have been trading, prepare to awake from their slumber . What will you business look like as we prepare to head into the second half of the year . Have you embraced and enhanced your digital framework to transform your business . Learn how we can make your next 6 months successful - contact @digitalclarity | info@digital-clarity.com | +44148 338270 . . . . #business #guildford #digitalgrowth #businessgrowth #ppc #seo #b2b #b2c #marketingagency #google #consulting #digitalmarketingagency #socialmediaagency #digitalagency #growth #planning #digitalconsulting #instagramads #facebookads #seotips

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Clap for the NHS is no longer a thing but
All good things must come to an end
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Clap for the NHS is no longer a thing but it will never be forgotten
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It would be

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All good things must come to an end . Clap for the NHS is no longer a thing but it will never be forgotten . It would be "beautiful" to end Clap for Carers after its 10th week, and make it an annual event, said Annemarie Plas, organiser of the event . Here’s to the heroes 👏👏👏 . . . . #clapforourcarers #clapfornhs #nhs #nhsheroes #guildford #royalsurrey #clapforthenhs #clapforcarers #countyclub #isupportguildford #surrey #nhssurrey #theroyalsurreycountyhospital #theroyalsurrey

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Deepak Chopra often talks about seeing opportunity when we sometimes see no futu
Deepak Chopra often talks about seeing opportunity when we sometimes see no future. He mentions that this opportunity is increased if the other areas in our life like health and mental wellbeing are in tune
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Back in 1980s Chopra was disillusioned within Western medicine’s sometimes short-term approach and after desperately trying to give up smoking, turned to meditation to help
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This quest led to a chance meeting in India with Maharishi Mahesh Yogi and Ayurvedic medicine - Chopra seeing this as an opportunity to bring this to Western society .
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#quotes #wisewords #opportunity #quote #motivationalquotes #thursdaymotivation #win #hustlehard #resilience #content #digitalclarity #marketingagency #digital

Posted 4 days ago.

Deepak Chopra often talks about seeing opportunity when we sometimes see no future. He mentions that this opportunity is increased if the other areas in our life like health and mental wellbeing are in tune . Back in 1980s Chopra was disillusioned within Western medicine’s sometimes short-term approach and after desperately trying to give up smoking, turned to meditation to help . This quest led to a chance meeting in India with Maharishi Mahesh Yogi and Ayurvedic medicine - Chopra seeing this as an opportunity to bring this to Western society . The rest as they say, is history . . . . . #quotes #wisewords #opportunity #quote #motivationalquotes #thursdaymotivation #win #hustlehard #resilience #content #digitalclarity #marketingagency #digital

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A creative powerhouse in your pocket
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The iPhone has revolutionised how we crea
A creative powerhouse in your pocket
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The iPhone has revolutionised how we create on the move and run our business
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Whether you are creating a post, writing a blog or running a report, the phone in your pocket; connects you to the world, your business and your customer
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Digital Clarity work with CEO’s and owner managers of business to help them and their teams in the digital economy
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Learn how we can help you grow
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Call: +441483 338 270 | info@digital-clarity | @digitalclarity
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A creative powerhouse in your pocket . The iPhone has revolutionised how we create on the move and run our business . Whether you are creating a post, writing a blog or running a report, the phone in your pocket; connects you to the world, your business and your customer . Digital Clarity work with CEO’s and owner managers of business to help them and their teams in the digital economy . Learn how we can help you grow . Call: +441483 338 270 | info@digital-clarity | @digitalclarity . . . . #iphone #digitalmarketingagency #ppc #seo #socialmediamarketing #socialmedia #instagrammarketingtips #facebookads #instagrammarketing #googleads #creative #design #digitalagency #socialagency #createdonthate

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SEO is often thought of as free. The fact that you don't pay for the clicks has
SEO is often thought of as free. The fact that you don't pay for the clicks has led to this perception, but how much does SEO cost? .
On the face of it that could suggest it is free or at least a much cheaper channel compared to PPC
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However, search engine optimisation requires time, effort, expertise and therefore money - whether doing it in-house or outsourcing - our latest blog takes a look at what the possible SEO costs are and why they can vary so much - LINK IN BIO .
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#seo #seotips #seoagency #befound #google #bing #organicsearch #ppc #searchengineoptimization #marketing #digitalagency #digitalconsultancy #digitalclarity #digitaltransformation

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SEO is often thought of as free. The fact that you don't pay for the clicks has led to this perception, but how much does SEO cost? . On the face of it that could suggest it is free or at least a much cheaper channel compared to PPC . However, search engine optimisation requires time, effort, expertise and therefore money - whether doing it in-house or outsourcing - our latest blog takes a look at what the possible SEO costs are and why they can vary so much - LINK IN BIO . . . . #seo #seotips #seoagency #befound #google #bing #organicsearch #ppc #searchengineoptimization #marketing #digitalagency #digitalconsultancy #digitalclarity #digitaltransformation

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This quote from the American investor, business tycoon, and philanthropist, Warr
This quote from the American investor, business tycoon, and philanthropist, Warren Buffet has so many applications
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In the main, it addresses two main points .
1. the the need for medium and long term planning
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2. The joy in giving and helping others. 
Warren Buffett is normally known for his investment strategy prowess and the returns he has made for the firm Berkshire Hathaway. 
Sometimes less known for his philanthropic work where he intends to give away all his wealth on his death to charity
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This quote from the American investor, business tycoon, and philanthropist, Warren Buffet has so many applications . In the main, it addresses two main points . 1. the the need for medium and long term planning . 2. The joy in giving and helping others. Warren Buffett is normally known for his investment strategy prowess and the returns he has made for the firm Berkshire Hathaway. Sometimes less known for his philanthropic work where he intends to give away all his wealth on his death to charity . . . . #warrenbuffett #berkshirehathaway #philanthropy #philosophy #wisewords #begood #mindfulness #creative #quotes #quotestoliveby #wisequotes #instragram #digitalclarity #contentcreators #guildford #surrey

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For those that don't know yet, businesses around the world can now set up a sing
For those that don't know yet, businesses around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram - that's nearly a million businesses in the UK alone
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The stores will appear on business pages, Instagram profiles and through targeted ads
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This is one of a number of initiatives social media channels are using to attract business - learn more:
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E: info@digigtal-clarity.com | +441483 338 270 |@digitalclarity
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#facebook #instagram #ecommerce #ecommercebusiness #b2b #b2c #instagrammarketing #facebookads #socialmediamarketing #socialmedia #socialmediaforbusiness #digitalclarity #retail

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For those that don't know yet, businesses around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram - that's nearly a million businesses in the UK alone . The stores will appear on business pages, Instagram profiles and through targeted ads . This is one of a number of initiatives social media channels are using to attract business - learn more: . E: info@digigtal-clarity.com | +441483 338 270 |@digitalclarity . . . . #facebook #instagram #ecommerce #ecommercebusiness #b2b #b2c #instagrammarketing #facebookads #socialmediamarketing #socialmedia #socialmediaforbusiness #digitalclarity #retail

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Are you ready to ‘create’ your business for the new buyer? .
What will your
Are you ready to ‘create’ your business for the new buyer? .
What will your business look like in June 2020 and beyond? .
As people shift behaviour - prepare your business for the new way of working and doing business - pivot and create
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Learn more: @digitalclarity | info@digital-clarity.com +441483 338 270 .
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#newbusiness #newnormal #resilience #digitalmarketing #digitalconsulting #digitalmarketingagency #creative #socialmediamarketing #socialmedia #instagrammarketing #facebook #google #googleagency #ppc #seo #analytics #guildford #surrey #london #pinner #horsham #southampton #basingstoke #woking

Posted 1 week ago.

Are you ready to ‘create’ your business for the new buyer? . What will your business look like in June 2020 and beyond? . As people shift behaviour - prepare your business for the new way of working and doing business - pivot and create . Learn more: @digitalclarity | info@digital-clarity.com +441483 338 270 . . . . . #newbusiness #newnormal #resilience #digitalmarketing #digitalconsulting #digitalmarketingagency #creative #socialmediamarketing #socialmedia #instagrammarketing #facebook #google #googleagency #ppc #seo #analytics #guildford #surrey #london #pinner #horsham #southampton #basingstoke #woking

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