TextAnywhere

Cost down 12% conversions up 44%

TextAnywhere has been a provider of SMS services since 2002, and by focusing in this core area it has allowed TextAnywhere to offer a superior and extremely cost effective set of text messaging services to clients looking to send and receive SMS messages.

Digital Clarity has worked with TextAnywhere to deliver qualified leads via PPC and SEO strategies over the past 8 years.

Objectives

As the market has evolved, the strategy and account management have needed to develop alongside these changes. As a focused lead generation account it was key to drive high quality traffic to generate high quality leads:

  • Reduce Paid Search (PPC) media spend whilst retaining lead volume
  • Increase ROI from both PPC & SEO
  • Reduce CPA and Cost Per Opened Account

Strategy

Over the course of 8 years Digital Clarity have optimised, restructured and evolved the PPC and SEO strategies to fall inline with the changes to Google search engine result pages alongside TextAnywhere’s client service offering and website.

Further to the above, Digital Clarity launched targeted LinkedIn campaigns to engage with the prime target audience.

  • Comprehensive Google Ads optimisation focusing on targeting business and commercial leads
  • Content creation and distribution to help increase SEO keyword rankings for highly relevant terms
  • Onsite SEO optimisation and recommendation to improve overall SEO and also assist with PPC quality scores
  • Analytics data capture to understand lead quality
  • Thorough weekly and monthly reporting insights as well as analysis, feedback and implementation

Results

Over 2016 Digital Clarity have achieved further increased organic keyword positions on Google UK, as well as reducing Google Ads media spend whilst working to maintain consistent levels of conversions and sales:

Most recent results from September 2016 shows:

  • Reduced PPC media spend – 12%
  • Increased PPC clicks – 9.8%
  • Increased PPC conversions – 44%
  • SEO traffic uplift – 59%

textanywhere results

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled
Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market
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Read it now on our blog. Link in bio. .
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#instagram #messaging #desktop #digitalclarity #socialmediamarketing  #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

Posted 5 hours ago.

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market . Read it now on our blog. Link in bio. . . . . #instagram #messaging #desktop #digitalclarity #socialmediamarketing #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

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A Happy and Prosperous New Year to all our clients, friends and partners 🙏
A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 .
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#2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

Posted 2 weeks ago.

A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 . . . . #2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

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A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreet
A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

Posted 3 weeks ago.

A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

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A good read. From hoteliers and horologists to tailors, interior designers and j
A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level
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#spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

Posted 4 weeks ago.

A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level . . . . #spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

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Mae West was a trailblazer for women. .
She was an American actress, singer, pla
Mae West was a trailblazer for women. .
She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough
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#maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

Posted 4 weeks ago.

Mae West was a trailblazer for women. . She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough . . . . #maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

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A big thank you to PJS Networks for our lovely present this morning 🙏🏻
A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

Posted 1 month ago.

A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

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Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre
Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

Posted 1 month ago.

Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

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Herodotus, the ancient Greek historian was widely considered to have been the fi
Herodotus, the ancient Greek historian was widely considered to have been the first writer to have treated historical subjects using a method of systematic investigation
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This wise old sage who documented his era, knew the value of waiting and patience and said one of the best quotes when writing the now infamous ‘The Histories’
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Very few things happen at the right time, and the rest do not happen at all. The conscientious historian will correct these defects
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#herodotus #ancientgreece #thehistories #history #ancientgreeks #greeks #greece #patience #stoicism #stoic #motivationalquotes #motivation #digitalclarity

Posted 1 month ago.

Herodotus, the ancient Greek historian was widely considered to have been the first writer to have treated historical subjects using a method of systematic investigation . This wise old sage who documented his era, knew the value of waiting and patience and said one of the best quotes when writing the now infamous ‘The Histories’ . Very few things happen at the right time, and the rest do not happen at all. The conscientious historian will correct these defects . . . . #herodotus #ancientgreece #thehistories #history #ancientgreeks #greeks #greece #patience #stoicism #stoic #motivationalquotes #motivation #digitalclarity

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