TextAnywhere

Cost down 12% conversions up 44%

TextAnywhere has been a provider of SMS services since 2002, and by focusing in this core area it has allowed TextAnywhere to offer a superior and extremely cost effective set of text messaging services to clients looking to send and receive SMS messages.

Digital Clarity has worked with TextAnywhere to deliver qualified leads via PPC and SEO strategies over the past 8 years.

Objectives

As the market has evolved, the strategy and account management have needed to develop alongside these changes. As a focused lead generation account it was key to drive high quality traffic to generate high quality leads:

  • Reduce Paid Search (PPC) media spend whilst retaining lead volume
  • Increase ROI from both PPC & SEO
  • Reduce CPA and Cost Per Opened Account

Strategy

Over the course of 8 years Digital Clarity have optimised, restructured and evolved the PPC and SEO strategies to fall inline with the changes to Google search engine result pages alongside TextAnywhere’s client service offering and website.

Further to the above, Digital Clarity launched targeted LinkedIn campaigns to engage with the prime target audience.

  • Comprehensive Google Ads optimisation focusing on targeting business and commercial leads
  • Content creation and distribution to help increase SEO keyword rankings for highly relevant terms
  • Onsite SEO optimisation and recommendation to improve overall SEO and also assist with PPC quality scores
  • Analytics data capture to understand lead quality
  • Thorough weekly and monthly reporting insights as well as analysis, feedback and implementation

Results

Over 2016 Digital Clarity have achieved further increased organic keyword positions on Google UK, as well as reducing Google Ads media spend whilst working to maintain consistent levels of conversions and sales:

Most recent results from September 2016 shows:

  • Reduced PPC media spend – 12%
  • Increased PPC clicks – 9.8%
  • Increased PPC conversions – 44%
  • SEO traffic uplift – 59%

textanywhere results

All of us @digitalclarity, like most of the nation that can, have been working f
All of us @digitalclarity, like most of the nation that can, have been working from home .
Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days .
The world still turns, business still flows, keep safe
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#wfh #workingfromhome #video #videoconference #confcall #conferencecall #conferencecalls #videoconferencing #digitalclarity

Posted 4 days ago.

All of us @digitalclarity, like most of the nation that can, have been working from home . Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days . The world still turns, business still flows, keep safe . . . . #wfh #workingfromhome #video #videoconference #confcall #conferencecall #conferencecalls #videoconferencing #digitalclarity

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COVID-19 may have one of the biggest impacts on businesses and individuals in ou
COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns
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At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio
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It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before
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Keep safe, keep proactive and keep adapting
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Good luck and remember, we will get through this
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#digitalclarity #dontpanic #keepgoing #digitalmarketing #digitalconsultant #digitalmarketingagency #ppc #seo #digitalagency #digitalconsulting #b2b #b2bmarketing #b2bsales #winwin #ai #fintech #luxury #content #contentmarketing #keepgoing #keepcalmandcarryon

Posted 1 week ago.

COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns . At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio . It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before . Keep safe, keep proactive and keep adapting . Good luck and remember, we will get through this . . . . . #digitalclarity #dontpanic #keepgoing #digitalmarketing #digitalconsultant #digitalmarketingagency #ppc #seo #digitalagency #digitalconsulting #b2b #b2bmarketing #b2bsales #winwin #ai #fintech #luxury #content #contentmarketing #keepgoing #keepcalmandcarryon

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In these uncertain times, it is hard when so much is out of our control
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The qu
In these uncertain times, it is hard when so much is out of our control
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The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question
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#uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

Posted 2 weeks ago.

In these uncertain times, it is hard when so much is out of our control . The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question . . . . #uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

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We met some great people at Cloud Expo Europe today
. 
We have recently helped s
We met some great people at Cloud Expo Europe today
. 
We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42%
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Learn how we can be your competitive advantage .
Contact us now +441483 338 270 / link in bio
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#b2bmarketing #digitalmarketing #digitalmarketingagency #socialmedia #ppc #seo #analytics #unifiedcommunications #uc #ai #b2bsales #securitysoftware #cloudexpoeurope #googleads #fbads #instamarketing

Posted 2 weeks ago.

We met some great people at Cloud Expo Europe today . We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42% . Learn how we can be your competitive advantage . Contact us now +441483 338 270 / link in bio . . . . #b2bmarketing #digitalmarketing #digitalmarketingagency #socialmedia #ppc #seo #analytics #unifiedcommunications #uc #ai #b2bsales #securitysoftware #cloudexpoeurope #googleads #fbads #instamarketing

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Great to be amongst some of the leaders in AI, Cyber Security and IOT .
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Great to be amongst some of the leaders in AI, Cyber Security and IOT .
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#cloudexpoeurope #cloudexpo #cybersecurity #ai #iot #internetofthings #digitalclarity #b2b #b2bmarketing #b2bsales #excellondon #it #cloud #cloudcomputing #cloudserver

Posted 2 weeks ago.

Great to be amongst some of the leaders in AI, Cyber Security and IOT . . . . . #cloudexpoeurope #cloudexpo #cybersecurity #ai #iot #internetofthings #digitalclarity #b2b #b2bmarketing #b2bsales #excellondon #it #cloud #cloudcomputing #cloudserver

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This International Womens Day, let's challenge stereotypes, fight bias, broaden
This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world.
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#eachforequal #internationalwomensday #iwd2020 #iwd

Posted 2 weeks ago.

This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world. . . . #eachforequal #internationalwomensday #iwd2020 #iwd

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Ahead of International Women’s Day this weekend, the team here @digitalclarity
Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily.
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#internationalwomensday #girlpower #iwd #iwd2020 
girlsgirlsgirlsmag.com
Words: Camille Rainville
Narrator: Cynthia Nixon
Director: Paul McLean 
Music: Louis Souyave 
Post: Mini Content
Producer: Claire Rothstein

Posted 3 weeks ago.

Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily. . . . #internationalwomensday #girlpower #iwd #iwd2020 girlsgirlsgirlsmag.com Words: Camille Rainville Narrator: Cynthia Nixon Director: Paul McLean Music: Louis Souyave Post: Mini Content Producer: Claire Rothstein

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Face reality as it is, not as it was or as you wish it to be
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Jack Welch, a leg
Face reality as it is, not as it was or as you wish it to be
.
Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84
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#rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

Posted 3 weeks ago.

Face reality as it is, not as it was or as you wish it to be . Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84 . . . . #rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

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