TextAnywhere

Cost down 12% conversions up 44%

TextAnywhere has been a provider of SMS services since 2002, and by focusing in this core area it has allowed TextAnywhere to offer a superior and extremely cost effective set of text messaging services to clients looking to send and receive SMS messages.

Digital Clarity has worked with TextAnywhere to deliver qualified leads via PPC and SEO strategies over the past 8 years.

Objectives

As the market has evolved, the strategy and account management have needed to develop alongside these changes. As a focused lead generation account it was key to drive high quality traffic to generate high quality leads:

  • Reduce Paid Search (PPC) media spend whilst retaining lead volume
  • Increase ROI from both PPC & SEO
  • Reduce CPA and Cost Per Opened Account

Strategy

Over the course of 8 years Digital Clarity have optimised, restructured and evolved the PPC and SEO strategies to fall inline with the changes to Google search engine result pages alongside TextAnywhere’s client service offering and website.

Further to the above, Digital Clarity launched targeted LinkedIn campaigns to engage with the prime target audience.

  • Comprehensive Google Ads optimisation focusing on targeting business and commercial leads
  • Content creation and distribution to help increase SEO keyword rankings for highly relevant terms
  • Onsite SEO optimisation and recommendation to improve overall SEO and also assist with PPC quality scores
  • Analytics data capture to understand lead quality
  • Thorough weekly and monthly reporting insights as well as analysis, feedback and implementation

Results

Over 2016 Digital Clarity have achieved further increased organic keyword positions on Google UK, as well as reducing Google Ads media spend whilst working to maintain consistent levels of conversions and sales:

Most recent results from September 2016 shows:

  • Reduced PPC media spend – 12%
  • Increased PPC clicks – 9.8%
  • Increased PPC conversions – 44%
  • SEO traffic uplift – 59%

textanywhere results

Creative juices flowing as we work on new projects...🍷
Creative juices flowing as we work on new projects...🍷

Posted 1 week ago.

Creative juices flowing as we work on new projects...🍷

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A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum
A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

Posted 2 weeks ago.

A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

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And the lights are...on🎄 .
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#guildford #guildfordsurrey #guildfordtown
And the lights are...on🎄 .
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#guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

Posted 2 weeks ago.

And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

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Sometimes, planning a strategy for a client, can take an extraordinary amount of
Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

Posted 2 weeks ago.

Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

Posted 3 weeks ago.

Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Excited about attending our client Britannic Technologies Convergence Summit 201
Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey
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So what’s it all about? .
We know technology should underpin, not dictate
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The digital transformation hype is everywhere and it’s too easy to get caught up
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Workplace Modernisation is a business movement that is against implementing technology for the sake of it
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This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place
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#britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

Posted 3 weeks ago.

Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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Moved by the opening of what was then called the Great War, Laurence Binyon penn
Moved by the opening of what was then called the Great War, Laurence Binyon penned

Posted 3 weeks ago.

Moved by the opening of what was then called the Great War, Laurence Binyon penned "For the Fallen" incorporating “Ode of Remembrance” which is read and recited all over the world for those that gave up their lives in the First World War . . . . #remembranceday #forthefallen #lestweforget #guildford #guildfordsurrey #lestweforget🌹 #britishlegion #poppy #digitalclarity #helpforheroes

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We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridge
We are all enjoying the bold new ad by @theofficialselfridges .
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#selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

Posted 4 weeks ago.

We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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