ProCook E-commerce Strategy – Shopping Revenue Uplift 48%

Shopping Revenue Uplift 48%

ProCook is the UK’s leading specialist cookware multi-channel retailer. With retail outlets in major towns and cities across the UK, the company also has a powerful online e-commerce presence.

ProCook has seen great growth in the last few years via PPC and SEO strategies and have been working with Digital Clarity over the past 8 years.

Objectives

Year on year there is a slight shift in focus of products and targets, however the underlying objective is growth. The overall goals of the project are:

  • Increase revenue month on month, year on year
  • Control non brand revenues and spend
  • Revenues and spends to adhere to a specific ROI target
  • Increase Bing revenue
  • Enhance Shopping campaigns to ensure relevant product optimisation

Strategy

PPC

To identify and optimise 4 categories to specific ROI targets based on influence and attribution:

  • Brand – To grow exposure of the brand and ensure all searches deliver the most relevant results
  • Non Brand – To drive growth year on year from new customers searching on both generic and specific product terms
  • Shopping – To dominate and optimise the most successful products on Shopping listings. To be ahead of the curve and competition with Shopping strategies
  • Remarketing – To re-engage relevant and interested visitors with a creative tailored message, aligned to their behaviour

SEO

  • Improve position on SERPs for highly relevant and converting search queries
  • Increase brand exposure and interaction with the brand
  • Build out a successful content plan to drive links and interaction
  • Increase visitors and growth in revenue

Results

Q4 2015 saw some extremely positive growth figures. This account continues to grow and drive increased revenue at a steady ROI:

  • PPC brand revenue uplift – 35%
  • PPC non brand revenue uplift – 36%
  • SEO revenue uplift – 51%
  • Shopping revenue uplift – 48%

procook results

All of us @digitalclarity, like most of the nation that can, have been working f
All of us @digitalclarity, like most of the nation that can, have been working from home .
Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days .
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Posted 4 days ago.

All of us @digitalclarity, like most of the nation that can, have been working from home . Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days . The world still turns, business still flows, keep safe . . . . #wfh #workingfromhome #video #videoconference #confcall #conferencecall #conferencecalls #videoconferencing #digitalclarity

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COVID-19 may have one of the biggest impacts on businesses and individuals in ou
COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns
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At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio
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It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before
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Keep safe, keep proactive and keep adapting
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Good luck and remember, we will get through this
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COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns . At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio . It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before . Keep safe, keep proactive and keep adapting . Good luck and remember, we will get through this . . . . . #digitalclarity #dontpanic #keepgoing #digitalmarketing #digitalconsultant #digitalmarketingagency #ppc #seo #digitalagency #digitalconsulting #b2b #b2bmarketing #b2bsales #winwin #ai #fintech #luxury #content #contentmarketing #keepgoing #keepcalmandcarryon

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In these uncertain times, it is hard when so much is out of our control
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The qu
In these uncertain times, it is hard when so much is out of our control
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The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question
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#uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

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In these uncertain times, it is hard when so much is out of our control . The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question . . . . #uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

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We met some great people at Cloud Expo Europe today
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We have recently helped s
We met some great people at Cloud Expo Europe today
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We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42%
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We met some great people at Cloud Expo Europe today . We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42% . Learn how we can be your competitive advantage . Contact us now +441483 338 270 / link in bio . . . . #b2bmarketing #digitalmarketing #digitalmarketingagency #socialmedia #ppc #seo #analytics #unifiedcommunications #uc #ai #b2bsales #securitysoftware #cloudexpoeurope #googleads #fbads #instamarketing

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Great to be amongst some of the leaders in AI, Cyber Security and IOT .
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Great to be amongst some of the leaders in AI, Cyber Security and IOT .
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Great to be amongst some of the leaders in AI, Cyber Security and IOT . . . . . #cloudexpoeurope #cloudexpo #cybersecurity #ai #iot #internetofthings #digitalclarity #b2b #b2bmarketing #b2bsales #excellondon #it #cloud #cloudcomputing #cloudserver

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This International Womens Day, let's challenge stereotypes, fight bias, broaden
This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world.
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#eachforequal #internationalwomensday #iwd2020 #iwd

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This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world. . . . #eachforequal #internationalwomensday #iwd2020 #iwd

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Ahead of International Women’s Day this weekend, the team here @digitalclarity
Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily.
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#internationalwomensday #girlpower #iwd #iwd2020 
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Words: Camille Rainville
Narrator: Cynthia Nixon
Director: Paul McLean 
Music: Louis Souyave 
Post: Mini Content
Producer: Claire Rothstein

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Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily. . . . #internationalwomensday #girlpower #iwd #iwd2020 girlsgirlsgirlsmag.com Words: Camille Rainville Narrator: Cynthia Nixon Director: Paul McLean Music: Louis Souyave Post: Mini Content Producer: Claire Rothstein

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Face reality as it is, not as it was or as you wish it to be
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Jack Welch, a leg
Face reality as it is, not as it was or as you wish it to be
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Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84
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#rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

Posted 3 weeks ago.

Face reality as it is, not as it was or as you wish it to be . Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84 . . . . #rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

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