ProCook E-commerce Strategy

Shopping Revenue Uplift 48%

ProCook is the UK’s leading specialist cookware multi-channel retailer. With retail outlets in major towns and cities across the UK, the company also has a powerful online e-commerce presence.

ProCook has seen great growth in the last few years via PPC and SEO strategies and have been working with Digital Clarity over the past 8 years.

Objectives

Year on year there is a slight shift in focus of products and targets, however the underlying objective is growth. The overall goals of the project are:

  • Increase revenue month on month, year on year
  • Control non brand revenues and spend
  • Revenues and spends to adhere to a specific ROI target
  • Increase Bing revenue
  • Enhance Shopping campaigns to ensure relevant product optimisation

Strategy

PPC

To identify and optimise 4 categories to specific ROI targets based on influence and attribution:

  • Brand – To grow exposure of the brand and ensure all searches deliver the most relevant results
  • Non Brand – To drive growth year on year from new customers searching on both generic and specific product terms
  • Shopping – To dominate and optimise the most successful products on Shopping listings. To be ahead of the curve and competition with Shopping strategies
  • Remarketing – To re-engage relevant and interested visitors with a creative tailored message, aligned to their behaviour

SEO

  • Improve position on SERPs for highly relevant and converting search queries
  • Increase brand exposure and interaction with the brand
  • Build out a successful content plan to drive links and interaction
  • Increase visitors and growth in revenue

Results

Q4 2015 saw some extremely positive growth figures. This account continues to grow and drive increased revenue at a steady ROI:

  • PPC brand revenue uplift – 35%
  • PPC non brand revenue uplift – 36%
  • SEO revenue uplift – 51%
  • Shopping revenue uplift – 48%

procook results

Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey
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Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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The American astrophysicist, author, and science communicator, Neil deGrasse Tyson has been raising and answering questions that make us think and look at life, the universe and everything
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The American astrophysicist, author, and science communicator, Neil deGrasse Tyson has been raising and answering questions that make us think and look at life, the universe and everything . A postdoctoral research associate at Princeton University, he studied at Harvard and his written several books that have in certain cases remained in the New York Times bestsellers list for an extraordinary amount of time. Notable books include: . Astrophysics for People in a Hurry . Death by Black Hole: And Other Cosmic Quandaries . Letters from an Astrophysicist . . . #neildegrassetyson #neildegrasse #neildegrassetysonquotes #science #astrophysics #sciencequotes #digitalclarity #artandscience #perspective #context #hitchhikersguidetothegalaxy #douglasadams #42

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Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a
Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a first of its kind webinar where you can learn first-hand from the industry's brightest and most experienced minds; those working for big brands like SAP, Lego, Microsoft, Uber, BBC, LinkedIn, WeWork, Outbrain, Vodafone, Unicef, and many more
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Brought to you by the wonderful people @semrush Global Marketing Day 2019, is a first of its kind webinar where you can learn first-hand from the industry's brightest and most experienced minds; those working for big brands like SAP, Lego, Microsoft, Uber, BBC, LinkedIn, WeWork, Outbrain, Vodafone, Unicef, and many more . This event is more than just another marketing conference; it's a chance to get inspired and walk away with practical strategies that will transform marketing in 2019 and beyond . . . . #semrush #seo #globalmarketingday #globalmarketingday2019 #digitalclarity #marketing #ppc#socialmediamarketing #digitalmarketingagency #digitalagency #digitalmarketing #guildford #surrey #london #analytics #googleads

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