Chatsworth House Trust

Chatsworth House is a spectacular stately home to the Duke and Duchess of Devonshire. Chatsworth estate offers 35,000 acres of beautiful land and a wide range of events within the house and gardens throughout the year.

Chatsworth began working with Digital Clarity from summer 2013 to promote exciting events and has developed into creating a new strategy to engage visitors to explore the English heritage of Chatsworth House.

OBJECTIVES

The most immediate goal was to move focus from PPC brand spend, to non brand terms with a view to engaging new visitors.

  • Increase non brand relevant traffic
  • Increase ticket sales online
  • Increase awareness of Chatsworth House, gardens and events to families looking for days out

STRATEGY

Optimising a not for profit account within Google Grant limitation was a challenge. In order to shift the focus to non brand searches we first had to increase CTR’s and quality scores from landing pages in order to allow for lower CPC’s.

PPC Training 

  • To train the team at Chatsworth House to have a deeper understanding of AdWords PPC

PPC

  • Reduce brand keywords and focus on specific match types of “family days out” & “days out with the kids” related terms
  • Promote specific seasonal events and exhibitions
  • Localised targeting and bid strategies to optimise within the $2 max bid limit

chatsworth-radius-targeting

Analytics

  • Troubleshooting and supporting the upgrade to Google Universal Analytics
  • Implement enhanced e-commerce tracking to report on ticket sales
  • Implementation of Google Tag Manager to allow Digital Clarity to make code changes hence saving 3rd party costs

RESULTS

Within the last year Digital Clarity have created a strategy to transform Chatsworth’s traffic to their site:

  • 95% of paid traffic comes from non brand
  • Overall traffic increase of 20%
  • CTR increase of 2.55%
  • Conversion increase of 245%
  • Revenue increase of 236%

chatsworth-strategy

What are your plans for 2019? As an award winning business we specialise in help
What are your plans for 2019? As an award winning business we specialise in helping your brand engage with your customers - wherever they are. Learn more @digitalclarity #googlepartners #digitalagency #socialagency #ppc #seo #analytics #winners #instagrammarketing #facebook

Posted 1 day ago.

What are your plans for 2019? As an award winning business we specialise in helping your brand engage with your customers - wherever they are. Learn more @digitalclarity #googlepartners #digitalagency #socialagency #ppc #seo #analytics #winners #instagrammarketing #facebook

×
Post meeting catch up with Mel #nottinghill
Post meeting catch up with Mel #nottinghill

Posted 1 day ago.

Post meeting catch up with Mel #nottinghill

×
What do people see when they search for your brand? Learn more about the power o
What do people see when they search for your brand? Learn more about the power of content and seo @digitalclarity #seo #content

Posted 5 days ago.

What do people see when they search for your brand? Learn more about the power of content and seo @digitalclarity #seo #content

×
If you want to smash 2019 online, talk to the experts who can help. Contact @dig
If you want to smash 2019 online, talk to the experts who can help. Contact @digitalclarity and watch your brand fly! #digitalmarketing #ppc #seo #socialmedia #analytics

Posted 1 week ago.

If you want to smash 2019 online, talk to the experts who can help. Contact @digitalclarity and watch your brand fly! #digitalmarketing #ppc #seo #socialmedia #analytics

×
Tonight is all about winners. Anyone who has come this far has already won. Big
Tonight is all about winners. Anyone who has come this far has already won. Big shout out to @s0phieburrows @rachelmepham and the whole team @digitalclarity #winners #uksearchawards #searchawards #dontpanic #dontpanicevents #london

Posted 2 weeks ago.

Tonight is all about winners. Anyone who has come this far has already won. Big shout out to @s0phieburrows @rachelmepham and the whole team @digitalclarity #winners #uksearchawards #searchawards #dontpanic #dontpanicevents #london

×
Tonight’s the night! We are absolutely delighted to be shortlisted amongst our
Tonight’s the night! We are absolutely delighted to be shortlisted amongst our peers in the category for ‘Best Use of Data’. Good luck to all! 🤞🏼🏆

Posted 2 weeks ago.

Tonight’s the night! We are absolutely delighted to be shortlisted amongst our peers in the category for ‘Best Use of Data’. Good luck to all! 🤞🏼🏆

×
Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the se
Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the season in which he clinched his fifth (5th) world championship 🏆🏆🏆🏆🏆 #f1 #granprix #abudhabi #abudhabigp #mercedes #mercedesamg #🇬🇧

Posted 2 weeks ago.

Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the season in which he clinched his fifth (5th) world championship 🏆🏆🏆🏆🏆 #f1 #granprix #abudhabi #abudhabigp #mercedes #mercedesamg #🇬🇧

×
Post client meeting mulled wine and mince pie to get into the festive spirit
Post client meeting mulled wine and mince pie to get into the festive spirit 🍷🎄

Posted 3 weeks ago.

Post client meeting mulled wine and mince pie to get into the festive spirit 🍷🎄

×