Increased Chatsworth House Non-Brand Traffic By 95%

Chatsworth House is a spectacular stately home to the Duke and Duchess of Devonshire. Chatsworth estate offers 35,000 acres of beautiful land and a wide range of events within the house and gardens throughout the year.

Chatsworth began working with Digital Clarity from summer 2013 to promote exciting events and has developed into creating a new strategy to engage visitors to explore the English heritage of Chatsworth House.

Objectives

The most immediate goal was to move focus from PPC brand spend, to non brand terms with a view to engaging new visitors.

  • Increase non brand relevant traffic
  • Increase ticket sales online
  • Increase awareness of Chatsworth House, gardens and events to families looking for days out

Strategy

Optimising a not for profit account within Google Grant limitation was a challenge. In order to shift the focus to non brand searches we first had to increase CTR’s and quality scores from landing pages in order to allow for lower CPC’s.

PPC Training 

  • To train the team at Chatsworth House to have a deeper understanding of Google Ads and PPC

PPC

  • Reduce brand keywords and focus on specific match types of “family days out” & “days out with the kids” related terms
  • Promote specific seasonal events and exhibitions
  • Localised targeting and bid strategies to optimise within the $2 max bid limit

chatsworth-radius-targeting

Analytics

  • Troubleshooting and supporting the upgrade to Google Universal Analytics
  • Implement enhanced e-commerce tracking to report on ticket sales
  • Implementation of Google Tag Manager to allow Digital Clarity to make code changes hence saving 3rd party costs

Results

Within the last year Digital Clarity have created a strategy to transform Chatsworth’s traffic to their site:

  • 95% of paid traffic comes from non brand
  • Overall traffic increase of 20%
  • CTR increase of 2.55%
  • Conversion increase of 245%
  • Revenue increase of 236%

chatsworth-strategy

Today is 1st June 2020 - the meteorological first day of summer and half-way thr
Today is 1st June 2020 - the meteorological first day of summer and half-way through the year. Though it will not be business as usual . 
Today is also the day that many of the lockdown restrictions in the UK are being eased and businesses that have been trading, prepare to awake from their slumber . 
What will you business look like as we prepare to head into the second half of the year . 
Have you embraced and enhanced your digital framework to transform your business . 
Learn how we can make your next 6 months successful - contact @digitalclarity | info@digital-clarity.com | +44148 338270 .
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Posted 12 hours ago.

Today is 1st June 2020 - the meteorological first day of summer and half-way through the year. Though it will not be business as usual . Today is also the day that many of the lockdown restrictions in the UK are being eased and businesses that have been trading, prepare to awake from their slumber . What will you business look like as we prepare to head into the second half of the year . Have you embraced and enhanced your digital framework to transform your business . Learn how we can make your next 6 months successful - contact @digitalclarity | info@digital-clarity.com | +44148 338270 . . . . #business #guildford #digitalgrowth #businessgrowth #ppc #seo #b2b #b2c #marketingagency #google #consulting #digitalmarketingagency #socialmediaagency #digitalagency #growth #planning #digitalconsulting #instagramads #facebookads #seotips

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All good things must come to an end
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Clap for the NHS is no longer a thing but
All good things must come to an end
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Clap for the NHS is no longer a thing but it will never be forgotten
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It would be

Posted 3 days ago.

All good things must come to an end . Clap for the NHS is no longer a thing but it will never be forgotten . It would be "beautiful" to end Clap for Carers after its 10th week, and make it an annual event, said Annemarie Plas, organiser of the event . Here’s to the heroes 👏👏👏 . . . . #clapforourcarers #clapfornhs #nhs #nhsheroes #guildford #royalsurrey #clapforthenhs #clapforcarers #countyclub #isupportguildford #surrey #nhssurrey #theroyalsurreycountyhospital #theroyalsurrey

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Deepak Chopra often talks about seeing opportunity when we sometimes see no futu
Deepak Chopra often talks about seeing opportunity when we sometimes see no future. He mentions that this opportunity is increased if the other areas in our life like health and mental wellbeing are in tune
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Back in 1980s Chopra was disillusioned within Western medicine’s sometimes short-term approach and after desperately trying to give up smoking, turned to meditation to help
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This quest led to a chance meeting in India with Maharishi Mahesh Yogi and Ayurvedic medicine - Chopra seeing this as an opportunity to bring this to Western society .
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Posted 4 days ago.

Deepak Chopra often talks about seeing opportunity when we sometimes see no future. He mentions that this opportunity is increased if the other areas in our life like health and mental wellbeing are in tune . Back in 1980s Chopra was disillusioned within Western medicine’s sometimes short-term approach and after desperately trying to give up smoking, turned to meditation to help . This quest led to a chance meeting in India with Maharishi Mahesh Yogi and Ayurvedic medicine - Chopra seeing this as an opportunity to bring this to Western society . The rest as they say, is history . . . . . #quotes #wisewords #opportunity #quote #motivationalquotes #thursdaymotivation #win #hustlehard #resilience #content #digitalclarity #marketingagency #digital

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A creative powerhouse in your pocket
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The iPhone has revolutionised how we crea
A creative powerhouse in your pocket
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The iPhone has revolutionised how we create on the move and run our business
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Whether you are creating a post, writing a blog or running a report, the phone in your pocket; connects you to the world, your business and your customer
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Digital Clarity work with CEO’s and owner managers of business to help them and their teams in the digital economy
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Learn how we can help you grow
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Call: +441483 338 270 | info@digital-clarity | @digitalclarity
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A creative powerhouse in your pocket . The iPhone has revolutionised how we create on the move and run our business . Whether you are creating a post, writing a blog or running a report, the phone in your pocket; connects you to the world, your business and your customer . Digital Clarity work with CEO’s and owner managers of business to help them and their teams in the digital economy . Learn how we can help you grow . Call: +441483 338 270 | info@digital-clarity | @digitalclarity . . . . #iphone #digitalmarketingagency #ppc #seo #socialmediamarketing #socialmedia #instagrammarketingtips #facebookads #instagrammarketing #googleads #creative #design #digitalagency #socialagency #createdonthate

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SEO is often thought of as free. The fact that you don't pay for the clicks has
SEO is often thought of as free. The fact that you don't pay for the clicks has led to this perception, but how much does SEO cost? .
On the face of it that could suggest it is free or at least a much cheaper channel compared to PPC
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However, search engine optimisation requires time, effort, expertise and therefore money - whether doing it in-house or outsourcing - our latest blog takes a look at what the possible SEO costs are and why they can vary so much - LINK IN BIO .
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Posted 6 days ago.

SEO is often thought of as free. The fact that you don't pay for the clicks has led to this perception, but how much does SEO cost? . On the face of it that could suggest it is free or at least a much cheaper channel compared to PPC . However, search engine optimisation requires time, effort, expertise and therefore money - whether doing it in-house or outsourcing - our latest blog takes a look at what the possible SEO costs are and why they can vary so much - LINK IN BIO . . . . #seo #seotips #seoagency #befound #google #bing #organicsearch #ppc #searchengineoptimization #marketing #digitalagency #digitalconsultancy #digitalclarity #digitaltransformation

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This quote from the American investor, business tycoon, and philanthropist, Warr
This quote from the American investor, business tycoon, and philanthropist, Warren Buffet has so many applications
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In the main, it addresses two main points .
1. the the need for medium and long term planning
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2. The joy in giving and helping others. 
Warren Buffett is normally known for his investment strategy prowess and the returns he has made for the firm Berkshire Hathaway. 
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Posted 1 week ago.

This quote from the American investor, business tycoon, and philanthropist, Warren Buffet has so many applications . In the main, it addresses two main points . 1. the the need for medium and long term planning . 2. The joy in giving and helping others. Warren Buffett is normally known for his investment strategy prowess and the returns he has made for the firm Berkshire Hathaway. Sometimes less known for his philanthropic work where he intends to give away all his wealth on his death to charity . . . . #warrenbuffett #berkshirehathaway #philanthropy #philosophy #wisewords #begood #mindfulness #creative #quotes #quotestoliveby #wisequotes #instragram #digitalclarity #contentcreators #guildford #surrey

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For those that don't know yet, businesses around the world can now set up a sing
For those that don't know yet, businesses around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram - that's nearly a million businesses in the UK alone
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The stores will appear on business pages, Instagram profiles and through targeted ads
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This is one of a number of initiatives social media channels are using to attract business - learn more:
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E: info@digigtal-clarity.com | +441483 338 270 |@digitalclarity
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Posted 1 week ago.

For those that don't know yet, businesses around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram - that's nearly a million businesses in the UK alone . The stores will appear on business pages, Instagram profiles and through targeted ads . This is one of a number of initiatives social media channels are using to attract business - learn more: . E: info@digigtal-clarity.com | +441483 338 270 |@digitalclarity . . . . #facebook #instagram #ecommerce #ecommercebusiness #b2b #b2c #instagrammarketing #facebookads #socialmediamarketing #socialmedia #socialmediaforbusiness #digitalclarity #retail

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Are you ready to ‘create’ your business for the new buyer? .
What will your
Are you ready to ‘create’ your business for the new buyer? .
What will your business look like in June 2020 and beyond? .
As people shift behaviour - prepare your business for the new way of working and doing business - pivot and create
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Learn more: @digitalclarity | info@digital-clarity.com +441483 338 270 .
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Posted 1 week ago.

Are you ready to ‘create’ your business for the new buyer? . What will your business look like in June 2020 and beyond? . As people shift behaviour - prepare your business for the new way of working and doing business - pivot and create . Learn more: @digitalclarity | info@digital-clarity.com +441483 338 270 . . . . . #newbusiness #newnormal #resilience #digitalmarketing #digitalconsulting #digitalmarketingagency #creative #socialmediamarketing #socialmedia #instagrammarketing #facebook #google #googleagency #ppc #seo #analytics #guildford #surrey #london #pinner #horsham #southampton #basingstoke #woking

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