Whether a business is hosting a roundtable event to discuss challenges and opportunities within their industry or attending a large trade show, each requires meticulous planning to ensure people attend and hopefully purchase your products and services.
Digital Clarity has worked with many different event businesses from event planning organisations through to individual companies running their own exclusive events. They often face the same challenges and approach us for help with their event marketing strategies.
Exhibitions, seminars, webinars or product demos, we understand how to reach the right audience and gain their commitment for your event.
We’ve worked across numerous industries over the years, helping companies with their event marketing strategies to drive sign-ups, ticket sales and more.
Whether virtual or in-person, two of the core challenges for many businesses when hosting events is turning event interest into registrations, and then registrations into event attendance; particularly if the event is free. Other challenges include;
- Time consuming planning
- Last minute event details / schedule
- Event attendance rates
- Attendee event engagement
- Follow ups, leads and sales
- Positioning future events
Experts in Event Marketing
Digital Clarity has developed a series of successful strategies to bring customers and attendees to live and online events. From awareness to purchase each step of the way is planned and executed to drive maximum results.
- Event schedule & marketing timeline
- Social media attendee engagement
- Creating noise and awareness focussing on the “why”
- Audience segmentation for tailored ads
- Sequential advertising & storytelling
- Customer retention & loyalty
For an assessment of your project needs, get in touch
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Planning, executing and delivering sign ups for online webinars to promote your business.
Conferences & Exhibitions
Building awareness, driving registrations and encouraging attendance is key to a successful exhibition.
Promoting an online event is just one piece of the puzzle; we can help encourage online attendance and a follow up strategy.
Successful offline events are all about footfall and reviews. We help increase commitment to attend events, as well as engagement whilst consumers are at the event via digital marketing channels.
From basket weaving and afternoon tea bookings, through to live rock music and Universal Studios tickets, we match the right buyers to your tickets online.
Demos & Free Trials
The B2B market can thrive from product demos and free trials. We have the experience to help drive leads through sign-ups and free trial registrations.