Pay Per Click (PPC)

Simplifying Complex PPC Strategies

We have a wealth of experience in managing effective PPC campaigns in order to achieve the desired results for your business. 

Over the years we’ve worked with start-up businesses, enterprise corporations and partnered with other agencies too. This has allowed us to take learnings and adapt strategies for each client that we work with. 

Only by knowing where you want to be, will you be able to get there

Reaching Your Goals With Paid Search

Once we thoroughly understand your business and objectives, we work with you to set out a definitive Pay Per Click strategy in order to achieve those goals.

We can take over, revamp and fully manage existing campaigns that aren’t seeing results, or we can start from scratch by setting up and managing your PPC account, and show you just how successful PPC can be.

  • Diagnosis workshop
  • Goal & KPI setting
  • PPC strategy planning
  • Budget and ROI projections
  • PPC setup and management
  • Bespoke reporting

Clear communication leads the way

Leaders in Paid Search

Although we’re an independent marketing agency, we thrive off of working as an extension of your marketing team. While we’ll take the hard work off your hands, it’s vitally important to us that we receive feedback on the campaign performance.

We’ll discuss the PPC strategy and results with regular communication to ensure we’re all on the same page and achieving the desired results.

  • Regular calls & meetings
  • Monthly KPI reviews
  • In depth analysis
  • Budget assessment
  • Strategy review
  • Agreed refinement & efficiencies

PPC in isolation may not drive the results you want to see

Our Approach to PPC Management

Unlike most agencies, we don’t just look at PPC in isolation, we take into account the business as a whole and each touchpoint a user has with the brand. This allows us to deliver an end to end research, strategy, management and analysis pay per click model to our clients.

  • Analytics review
  • Audience research and review
  • Competitor insight
  • Website performance
  • PPC management
  • Ongoing consultancy

Our PPC skills

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PPC management

We create the most effective strategy to align with your business objectives, with regular optimisation to ensure the objectives are being met.

In depth research

We start with thorough research to focus on the most relevant keywords and terms that your customers are actively searching for, to drive new business for you.

Search engines

We’ll manage your paid search campaigns on the agreed platforms that are right for your business – whether that’s Google, Bing, Amazon, YouTube or elsewhere.

Optimisation

Learning from direct and indirect data, we make educated decisions to prevent wastage and increase productivity of your PPC campaigns.

E-commerce

Focusing on priority product sets, we help plan and optimise your feeds to get exposure on the right products for the right shopping searches.

Reporting & analysis

Using a variety of tools, dashboards and dynamic reports alongside client data, we create bespoke reporting for each individual client, focusing on your success metrics.