Unlocking Success in SaaS Marketing – Define Your Niche

In today's competitive B2B marketing digital landscape, finding your niche is crucial for success in SaaS marketing. With rapidly evolving buyer behaviours and the ever-changing B2B marketing landscape, understanding and…

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Google Trademark Policy

How to get past Google’s stupid trademark policies

Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you.  Back in the early days when I was…

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Disrupt 2022 Digital Clarity

Digital Strategy & CX

Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT…

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TikTok for business Reggie James

TikTok for Business

As a business brand, if you cannot get attention, you're going to struggle to get business. If like me, you're a fan of Gary Vaynerchuk, you'll be aware of one…

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European Union Digital Clarity

The Digital Markets Act

What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major shake-up back in 2018 and the introduction of the General…

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The Metaverse Digital Clarity

A Guide to the Metaverse

A guide to the Metaverse, what it does and why it will be important both in business and our personal lives. Last year, I wrote a small piece on Medium…

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Finding Kindness in the Community

“In times of adversity and change, we really discover who we are and what we’re made of.” Howard Schultz   #Coronakindness from Digital Clarity

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