Are you running display ads as part of your digital marketing mix?
Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.
Programmatic advertising can be a complex science of mixing the right audience, the best placement and optimised bid. This method of advertising can be daunting to start with but when you get going, you’ll question why you never started earlier.
Did you know there are now 3.1 mobile devices per household in 2014? Google told me this statistic at a recent Google Partners conference; I actually find this hard to believe considering between me and my flatmate we have 3 each!
Cookies are used on our site to personalise content and improve your experience. We also share information about your use of our website with our advertising and analytics partners. Please click to accept you are happy to continue AcceptRead More about privacy & cookie policies
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.