Google Analytics 4 Everything You Need to Know

Google Analytics 4: Everything You Need to Know

How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It offers a number of advantages over the previous…

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From Good to Great - The Flywheel Methodology

From Good to Great – The Flywheel Methodology

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great.…

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The Importance of B2B CEOs being a Key Person of Influence

The Importance of B2B CEOs being Key Persons of Influence

  “your most valuable asset ― your attention”  Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it's…

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What Nike, Apple, & BMW Can Teach B2B Content Marketers

What Nike, Apple, & BMW Can Teach B2B Content Marketers

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and…

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Value Proposition v Mission Statement v Company Slogan v and Company Strapline

Value Proposition v Mission Statement v Company Strapline

What's the most important - where do you start? I often get asked, what's more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they…

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Importance of Marketing and Digital Transformation

Aligning Marketing & Digital Transformation

Digital transformation is essential for companies because it enables them to stay competitive in today's rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs,…

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building a strong brand in a crowded and competitive B2B market

Building a strong brand in a competitive B2B market

This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important…

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The importance of experienced marketing strategy consultants

The importance of experienced marketing strategy consultants

Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping…

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How to build a strong relationship between sales and marketing

How to build a strong relationship between sales and marketing

Rudyard Kipling said in his Barrack-Room Ballads in 1892: 'Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the…

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7 Tips to Lead Score Marketing Leads in Your CRM

7 Tips to Lead Score Marketing Leads in Your CRM

Thomas John Watson Snr. - the American businessman and former Chairman and CEO of IBM (1914–1956) said, "Nothing happens until a sale is made". As a strategic B2B marketing consultancy…

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