Inconsistency

Business Inconsistency

It can be difficult for businesses to remain consistent online.  Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3…

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Misaligned Direction

Misaligned Direction

Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the top of an organisation can cause complete disaster and confusion. If not addressed this can…

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Inaction

Inaction in business

When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks.…

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Importance of Marketing and Digital Transformation

Aligning Marketing & Digital Transformation

Digital transformation is essential for companies because it enables them to stay competitive in today's rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs,…

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What Nike, Apple, & BMW Can Teach B2B Content Marketers

What Nike, Apple, & BMW Can Teach B2B Content Marketers

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and…

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Value Proposition v Mission Statement v Company Slogan v and Company Strapline

Value Proposition v Mission Statement v Company Strapline

What's the most important - where do you start? I often get asked, what's more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they…

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Google Analytics 4 Everything You Need to Know

Google Analytics 4: Everything You Need to Know

How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It offers a number of advantages over the previous…

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From Good to Great - The Flywheel Methodology

From Good to Great – The Flywheel Methodology

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great.…

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The Importance of B2B CEOs being a Key Person of Influence

The Importance of B2B CEOs being Key Persons of Influence

  “your most valuable asset ― your attention”  Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it's…

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The Importance of Investing in Brand Marketing for B2B Tech Companies

The Importance of Investing in Brand Marketing for B2B Tech Companies

In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, "You have to ask the question to get the…

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