Instagram Launches 2 Major New Changes

Who doesn’t love Instagram? Last week saw the announcement of some major new changes that will see the Facebook owned app, raise its game and keep us all enthralled in the platform, if we weren’t already engaging enough.

How LinkedIn is Harming Your Personal Brand

LinkedIn remains a powerful marketing tool for companies. More importantly, the platform is one of the best routes to building a professional and personal brand to showcase your talent, thinking and skill sets.

3 Tips For SME’s To Up Their Social Media Game

Firstly, what is an SME or Small to Medium Enterprise? According to Government sources, these are companies who employ up to 250 people. It constitutes 99% of UK businesses.

Using Social Media to Connect With HNWIs

Personal relationship with High Net Worth Individuals (HNWIs) remain key in Wealth Management, though hearts and minds are being won online.

Snapchat Unveils New Advertising Updates

At the beginning of the year I wrote a blog about the potential that Snapchat and their then ad platform had and how brands would be able to utilise this as part of their marketing strategy, I thought it would be a long time before it would be worth revisiting; I was wrong.

Olympic Games Digital Engagement Rises

The London 2012 Olympic games set the bar high both on and off the track. The games’ LOCOG (London Organising Committee of the Olympic and Paralympic Games) website achieved 432m views from 109m unique users in 201 different countries.

Wimbledon’s Digital Innovation Continues

Last year we wrote about how Wimbledon had reached new levels of digital innovation, using a well structured social media strategy which was far more engaging with fans, including clever use of emoji’s. There were even Periscope hosted guided tours from Roger Federer and content shared during the tournament and Twitter votes comparing #TheHill with #TheWorld.

3 Tips to Implement Now for LinkedIn Growth

With all the talk in the press and social media on the number one business tool, LinkedIn, being taken over by the number one business software provider Microsoft, there is countless speculation about what the new LinkedIn could look like.

Euro 2016 – Who will be the Digital Winners and Losers?

In a similar trend to the Rugby World Cup which I wrote about in September last year, some of the beneficiaries of Euro 2016 are not directly associated with the tournament. Research by RadiumOne found that 6 of the top 10 brands that people associated with the event in fact had no connection shown below in grey.

The Rise of Influencer Marketing

Despite PPC and SEO maintaining their positions atop the digital marketing food chain, brands are looking at other brands, and people are looking at other people in order to facilitate their advertising and marketing goals. This is where Influencer Marketing is becoming a more prominent advertising tool, but just what is it, and how effective can it be?

Does Music Drive Social Interaction?

Last night I attended Stripped Back, Fame Music’s fast growing, music talent competition platform which reached its final last week in the UK. With a top judging panel of Huw Stephens, Nina Nesbitt and winning producer Eric Appapoulay, the talent had to be at the top of their game to impress. In short, they blew us away!

How to optimise Pinterest to boost your SEO

Pinterest, within the group of visual social media platforms, has been around for a number of years. Whether it’s to find some hair inspiration for your wedding or maybe an infographic for work, Pinterest will have it. This huge database of imagery and articles being shared and pinned around the web is like a digital pin board of ideas and creativity - but in the palm of your hand. Hello millennial consumer.