Does Your Brand Need a Social Refresh?

In this day and age, it’s very rare to come across a brand that isn’t on social media. Whether it’s unintentional or not, it’s uncommon that a brand doesn’t have some form of social presence.

Four Major Changes in Social Media This Year

Just over three months into 2019 and already, we have seen significant changes across social media platforms.

4 Ways Business can use Instagram to Increase Sales

About five years ago, I was sitting with the CEO of a large pan-European company who took it upon himself to offer me some fatherly advice. He basically requested that I not ‘waste’ my time marketing his brand on Facebook and Instagram.

How Social Media Dominated Paris Fashion Week

The monumental power of social media today cannot be ignored, particularly when it comes to the fashion industry.

Everything you need to know about Influencer Marketing in B2C

An influencer is defined as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. How can they be leveraged to exceed sales estimations?

Online Shopping vs Offline Shopping

It’s no secret that high street brands are losing momentum, often from failing to keep up with the digital age… is it possible to gain the momentum back for offline shopping or does the future only have space for digital?

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

How Much Time Should I Spend on Social Media for my Business?

Social media is a hugely important aspect of digital marketing. FACT. Yet 24% of small business' still aren't investing time and money in to it.... Here are 6 reasons why you should devote time in to social media marketing.

Social Media Lends a Hand to Fashion

We, as social media users forget that before Twitter/ Instagram/Facebook etc, were invented, certain topics were not as widely discussed as they are now… How can we find trends?

Instagram Launches 2 Major New Changes

Who doesn’t love Instagram? Last week saw the announcement of some major new changes that will see the Facebook owned app, raise its game and keep us all enthralled in the platform, if we weren’t already engaging enough.

How LinkedIn is Harming Your Personal Brand

LinkedIn remains a powerful marketing tool for companies. More importantly, the platform is one of the best routes to building a professional and personal brand to showcase your talent, thinking and skill sets.

3 Tips For SME’s To Up Their Social Media Game

Firstly, what is an SME or Small to Medium Enterprise? According to Government sources, these are companies who employ up to 250 people. It constitutes 99% of UK businesses.