Social

How LinkedIn is Harming Your Personal Brand

LinkedIn remains a powerful marketing tool for companies. More importantly, the platform is one of the best routes to building a professional and personal brand to showcase your talent, thinking and skill sets.

3 Tips For SME’s To Up Their Social Media Game

Firstly, what is an SME or Small to Medium Enterprise? According to Government sources, these are companies who employ up to 250 people. It constitutes 99% of UK businesses.

Using Social Media to Connect With HNWIs

Personal relationship with High Net Worth Individuals (HNWIs) remain key in Wealth Management, though hearts and minds are being won online.

Snapchat Unveils New Advertising Updates

At the beginning of the year I wrote a blog about the potential that Snapchat and their then ad platform had and how brands would be able to utilise this as part of their marketing strategy, I thought it would be a long time before it would be worth revisiting; I was wrong.

Olympic Games Digital Engagement Rises

The London 2012 Olympic games set the bar high both on and off the track. The games’ LOCOG (London Organising Committee of the Olympic and Paralympic Games) website achieved 432m views from 109m unique users in 201 different countries.

Wimbledon’s Digital Innovation Continues

Last year we wrote about how Wimbledon had reached new levels of digital innovation, using a well structured social media strategy which was far more engaging with fans, including clever use of emoji’s. There were even Periscope hosted guided tours from Roger Federer and content shared during the tournament and Twitter votes comparing #TheHill with #TheWorld.

3 Tips to Implement Now for LinkedIn Growth

With all the talk in the press and social media on the number one business tool, LinkedIn, being taken over by the number one business software provider Microsoft, there is countless speculation about what the new LinkedIn could look like.

Euro 2016 – Who will be the Digital Winners and Losers?

In a similar trend to the Rugby World Cup which I wrote about in September last year, some of the beneficiaries of Euro 2016 are not directly associated with the tournament. Research by RadiumOne found that 6 of the top 10 brands that people associated with the event in fact had no connection shown below in grey.

The Rise of Influencer Marketing

Despite PPC and SEO maintaining their positions atop the digital marketing food chain, brands are looking at other brands, and people are looking at other people in order to facilitate their advertising and marketing goals. This is where Influencer Marketing is becoming a more prominent advertising tool, but just what is it, and how effective can it be?

Does Music Drive Social Interaction?

Last night I attended Stripped Back, Fame Music’s fast growing, music talent competition platform which reached its final last week in the UK. With a top judging panel of Huw Stephens, Nina Nesbitt and winning producer Eric Appapoulay, the talent had to be at the top of their game to impress. In short, they blew us away!

Social Media Marketing: Paid vs Organic

The debate continues to rage about what is the best method of marketing your business digitally; it is a never ending back and forth between PPC and SEO. As this argument continues, there is a parallel taking place in the world of social media; paid ads or organic marketing?

How to optimise Pinterest to boost your SEO

Pinterest, within the group of visual social media platforms, has been around for a number of years. Whether it’s to find some hair inspiration for your wedding or maybe an infographic for work, Pinterest will have it. This huge database of imagery and articles being shared and pinned around the web is like a digital pin board of ideas and creativity - but in the palm of your hand. Hello millennial consumer.
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

Posted 15 hours ago.

Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

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With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclubl
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

Posted 6 days ago.

With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

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The quieter you become, the more you can hear #mondaymotivation #monday #mondayq
The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

Posted 3 weeks ago.

The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

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Are you measuring what you’re doing? 
A great study’s by @bof on the power o
Are you measuring what you’re doing? 
A great study’s by @bof on the power of different types of influencers. 
Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. 
#analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

Posted 3 weeks ago.

Are you measuring what you’re doing? A great study’s by @bof on the power of different types of influencers. Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. #analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

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Great session and a big thanks to Amanda Phillips of Smith & Williamson on s
Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

Posted 3 weeks ago.

Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

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Don’t be afraid of losing people, be afraid of losing yourself. #wordsofwisdom
Don’t be afraid of losing people, be afraid of losing yourself. #wordsofwisdom #morningmotivation #mindfulness #motivation #motivationalquotes #wednesday #wednesdaywisdom

Posted 3 weeks ago.

Don’t be afraid of losing people, be afraid of losing yourself. #wordsofwisdom #morningmotivation #mindfulness #motivation #motivationalquotes #wednesday #wednesdaywisdom

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Three-time Formula 1 world champion Niki Lauda has died at the age of 70.
The le
Three-time Formula 1 world champion Niki Lauda has died at the age of 70.
The legendary Austrian took the title for Ferrari in 1975 and 1977 and McLaren in 1984 #rip #nikilauda #f1 #ferrari #mclaren

Posted 4 weeks ago.

Three-time Formula 1 world champion Niki Lauda has died at the age of 70. The legendary Austrian took the title for Ferrari in 1975 and 1977 and McLaren in 1984 #rip #nikilauda #f1 #ferrari #mclaren

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A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Pa
A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Parakeets cocktail chair alongside 3. Serip bronze and glass Coral light from Aynhoe Park’s A Modern Grand Tour collection. All featured in the FT How to Spend it

Posted 4 weeks ago.

A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Parakeets cocktail chair alongside 3. Serip bronze and glass Coral light from Aynhoe Park’s A Modern Grand Tour collection. All featured in the FT How to Spend it

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