SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?
Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.
This 5 point guide will help you look at practical things you can do now to improve and measure what you are doing and in turn, drive potential customers to your site.
How will voice search affect PPC and SEO? In 2018 there has become a huge growing tendency for users to rely on vocal commands and personal digital assistants to handle their search questions and reminders.
With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.
Following my recent post on Google’s attempts to help publishers and media owners deal with the rise in offensive comments on posts, the company is back with another tool to help combat a topic that became prevalent last year, fake news.
Estimated Reading Time [est_time] Over the years, there has been a blurring of lines between what is construed as online PR and SEO.
On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.
Battling for SEO rankings is a competitive task and one that needs careful consideration. In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?
Estimated Reading Time [est_time] This ‘best practice’ approach should always be a start point before conducting a deeper dive or audit.
With Google on the verge of rolling out Penguin 4.0, now would be a good time to have a quick recap on what Penguin is; previous versions and more importantly, what it means for your website.