SEO

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.

How To Get To The Top Of Google

This 5 point guide will help you look at practical things you can do now to improve and measure what you are doing and in turn, drive potential customers to your site.

The Voice Search Revolution

How will voice search affect PPC and SEO? In 2018 there has become a huge growing tendency for users to rely on vocal commands and personal digital assistants to handle their search questions and reminders.

A Marketers Guide to Google Trips

With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.

What PR and SEO Professionals Can Learn From Google’s Project Owl

Following my recent post on Google’s attempts to help publishers and media owners deal with the rise in offensive comments on posts, the company is back with another tool to help combat a topic that became prevalent last year, fake news.

SEO & PR: The Perfect Match?

Estimated Reading Time [est_time] Over the years, there has been a blurring of lines between what is construed as online PR and SEO.

NEWSFLASH: Penguin 4.0 is here

On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.

Top 10 Most Common SEO Issues

Battling for SEO rankings is a competitive task and one that needs careful consideration.  In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?

3 Factors That May Be Affecting Your Natural Search

Estimated Reading Time [est_time] This ‘best practice’ approach should always be a start point before conducting a deeper dive or audit.

A Brief History of The Penguin Algorithm

With Google on the verge of rolling out Penguin 4.0, now would be a good time to have a quick recap on what Penguin is; previous versions and more importantly, what it means for your website.

Social Media Marketing: Paid vs Organic

The debate continues to rage about what is the best method of marketing your business digitally; it is a never ending back and forth between PPC and SEO. As this argument continues, there is a parallel taking place in the world of social media; paid ads or organic marketing?
What happens when future customers are looking for your product or service? What
What happens when future customers are looking for your product or service? What keywords convert to sales? Learn more from Google Premier Partner @digitalclarity

Posted 1 day ago.

What happens when future customers are looking for your product or service? What keywords convert to sales? Learn more from Google Premier Partner @digitalclarity

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Posted 3 days ago.

"The legacy of heroes is the memory of a great name and the inheritance of a great example." Benjamin Disraeli #armistice #armisticeday #rememberancesunday #rememberanceday #remembrance #weshallrememberthem

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Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxe
Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxes ⚽️❤️✊

Posted 3 days ago.

Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxes ⚽️❤️✊

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Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that
Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that can make changes to and report on almost everything within your paid search account. They can read from external sources and in most cases can write to external data sources like Google sheets, website APIs or databases. What’s the difference between the two? Learn more @digitalclarity

Posted 5 days ago.

Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that can make changes to and report on almost everything within your paid search account. They can read from external sources and in most cases can write to external data sources like Google sheets, website APIs or databases. What’s the difference between the two? Learn more @digitalclarity

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Where there is darkness, let there be light. Happy Diwali to our friends, collea
Where there is darkness, let there be light. Happy Diwali to our friends, colleagues and worldwide family 🙏

Posted 1 week ago.

Where there is darkness, let there be light. Happy Diwali to our friends, colleagues and worldwide family 🙏

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If you are a retailer, take heart and use online to your advantage. Though it se
If you are a retailer, take heart and use online to your advantage. Though it seems like the world only shops online, over 80% of sales are traditional with e-commerce accounting for 18 percent of retail sales in the UK. Learn more @digitalclarity #retail #ecommerce #ecommercebusiness #digitalclarity

Posted 1 week ago.

If you are a retailer, take heart and use online to your advantage. Though it seems like the world only shops online, over 80% of sales are traditional with e-commerce accounting for 18 percent of retail sales in the UK. Learn more @digitalclarity #retail #ecommerce #ecommercebusiness #digitalclarity

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With eMarketer predicting monthly usage of 16.7m each month, Instagram is a supe
With eMarketer predicting monthly usage of 16.7m each month, Instagram is a super powerful marketing tool that is still misunderstood by brands looking to amplify their message. 
Learn how to make the most of this fantastic platform @digitalclarity #insta #instagram #marketing

Posted 1 week ago.

With eMarketer predicting monthly usage of 16.7m each month, Instagram is a super powerful marketing tool that is still misunderstood by brands looking to amplify their message. Learn how to make the most of this fantastic platform @digitalclarity #insta #instagram #marketing

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Progress is virtually impossible without change. In the digital world, the only
Progress is virtually impossible without change. In the digital world, the only constant is change. Learn how to adapt and grow @digitalclarity #change #digitaltransformation #changemanagement #digital

Posted 1 week ago.

Progress is virtually impossible without change. In the digital world, the only constant is change. Learn how to adapt and grow @digitalclarity #change #digitaltransformation #changemanagement #digital

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