SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?
Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.
Finally, we are coming up to summer, which means that travel digital marketing and advertisements needs to be in full force, and going strong, do you know how make this happen? We do!
One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
Are we procrastinating our plans because we know we can get away with it? There has been a huge change in consumer search habits.
This 5 point guide will help you look at practical things you can do now to improve and measure what you are doing and in turn, drive potential customers to your site.
There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.
How will voice search affect PPC and SEO? In 2018 there has become a huge growing tendency for users to rely on vocal commands and personal digital assistants to handle their search questions and reminders.
If you want the best – you need to work with the best. This guide is written for those companies who are looking to work with a digital agency and looking specifically for PPC or AdWords & Bing management.