How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

How To Choose The Best Digital Agency

5 MUST ask questions as well as a guide to help you find the best digital marketing agency to grow your business online.This guide will try to and help people when looking for an agency to help them grow and develop online.

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

PPC vs SEO – Clash Of The Heavyweights

One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'

Will ‘Near Me’ Searches Impact Brand Loyalty?

Are we procrastinating our plans because we know we can get away with it? There has been a huge change in consumer search habits.

The Voice Search Revolution

How will voice search affect PPC and SEO? In 2018 there has become a huge growing tendency for users to rely on vocal commands and personal digital assistants to handle their search questions and reminders.

How to Choose a PPC Agency

If you want the best – you need to work with the best. This guide is written for those companies who are looking to work with a digital agency and looking specifically for PPC or AdWords & Bing management.

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

A Marketers Guide to Google Trips

With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.