Search

Why Your PPC Advertising Is Not Working

Pay Per Click advertising on Google Ads alone can't always grow your business. The market has changed and it’s tougher than ever out there. There are more choices than ever, more messaging than ever and more reviews than ever.

BERT – A Major Google Algorithm Update – But Don’t Panic

This short post looks at - what it is, why has it been released and what impact it may have. This release (BERT) has caused some excitement as its Google’s largest update for 5 years.

5 Reasons Why You Should Bid on Your Own Brand Terms

Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.

How Search & Social Media are Driving Car Sales

How to give your automotive digital strategy some extra throttle using search and social media

What is Google Smart Bidding?

Can Artificial Intelligence (AI) drive successful PPC strategies? More specifically, using Google’s smart bidding machine learning algorithms.

What Brexit Might Mean for Search Marketers

The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?

Google Ads Introduces New Metrics for Ad Positions

In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.

Supplemental Feed in Google Shopping

A data feed is the fundamental start to creating a Google Shopping campaign. In recent months Google has introduced Supplemental Feeds, which can be connected to existing Primary Feeds.

What is Parallel Tracking in Google Ads?

Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.

Everything You Need to Know About Match Types

In the PPC world, keywords are somewhat controllable, in terms of you can choose what keywords trigger your ads to appear.

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.