Pay Per Click advertising on Google Ads alone can't always grow your business. The market has changed and it’s tougher than ever out there. There are more choices than ever, more messaging than ever and more reviews than ever.
The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.
Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.
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