Smart speakers that use voice assistants such as Google Home, Alexa and Cortana are estimated to be used by 1 in 5 households in the UK.
Pay Per Click advertising on Google Ads alone can't always grow your business. The market has changed and it’s tougher than ever out there. There are more choices than ever, more messaging than ever and more reviews than ever.
This short post looks at - what it is, why has it been released and what impact it may have. This release (BERT) has caused some excitement as its Google’s largest update for 5 years.
Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.
Can Artificial Intelligence (AI) drive successful PPC strategies? More specifically, using Google’s smart bidding machine learning algorithms.
The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
A data feed is the fundamental start to creating a Google Shopping campaign. In recent months Google has introduced Supplemental Feeds, which can be connected to existing Primary Feeds.
Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.
In the PPC world, keywords are somewhat controllable, in terms of you can choose what keywords trigger your ads to appear.
SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?