With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.
Advertisers and agencies all know it’s important, but often the simplest concept of a keyword bid and the actual CPC can be overlooked by auto optimising or accelerated bidding.
It is often said that using PPC for business to business (B2B) lead generation does not work.
To move or improve is a big question on the mind of many consumers. It is also a question posed to the home improvement market and how retailers can reach their target audience.
Christmas sales are set to increase by 10% online, 3.4% in store At the end of a scorching summer and kids going back to school, the next logical thing to think about is Christmas, of course! If you’re selling online, you need to start planning your campaigns now (if not last month).
With so much speculation out there and a whole world of smoke and mirrors, it is important to determine the facts from the myths. Getting the facts right could help you enhance your PPC and SEO strategies.
Recently I wrote a blog about Dynamic Search and some of the key benefits of using these unique campaigns. Dynamic search ads (DSAs) can be highly valuable to an account, and while they can be time saving in some areas, they still require optimisation similar to any other campaign.
On the 1st June, we posted a quick summary from the Google AdWords Summit outlining a few changes to look forward to within our AdWords accounts. The first change to show an appearance is Expanded Ads.
Estimated Reading Time [est_time] In its most basic form, dynamic search ads (DSA) are dynamically generated ads based on the content of your website.
In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013.
Google defines Search Partners as allowing your ads to appear on their Search Partners including search results pages, site directories and other pages related to the person's search.
The Google Performance Summit is something quite exciting for the PPC and data nerds out there, but it’s also exciting for the clients we work for. It creates deeper opportunities and new ways to show their brand tonality and get their products found online.