PPC

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

The Art of Keyword Bidding

Advertisers and agencies all know it’s important, but often the simplest concept of a keyword bid and the actual CPC can be overlooked by auto optimising or accelerated bidding.

More B2B Leads From One Click

It is often said that using PPC for business to business (B2B) lead generation does not work.

Digital Marketing for Home Improvement Suppliers

To move or improve is a big question on the mind of many consumers. It is also a question posed to the home improvement market and how retailers can reach their target audience.

50% of Sales Happen in the 8 Weeks Before Christmas

Christmas sales are set to increase by 10% online, 3.4% in store At the end of a scorching summer and kids going back to school, the next logical thing to think about is Christmas, of course! If you’re selling online, you need to start planning your campaigns now (if not last month).

7 Search Myths You Won’t Believe

With so much speculation out there and a whole world of smoke and mirrors, it is important to determine the facts from the myths. Getting the facts right could help you enhance your PPC and SEO strategies.

How to Optimise Your Dynamic Search Campaigns

Recently I wrote a blog about Dynamic Search and some of the key benefits  of using these unique campaigns. Dynamic search ads (DSAs) can be highly valuable to an account, and while they can be time saving in some areas, they still require optimisation similar to any other campaign.

Google’s Expanded Text Ads Are Here!

On the 1st June, we posted a quick summary from the Google AdWords Summit outlining a few changes to look forward to within our AdWords accounts. The first change to show an appearance is Expanded Ads.

What is Dynamic Search and Why Should I Use It?

Estimated Reading Time [est_time] In its most basic form, dynamic search ads (DSA) are dynamically generated ads based on the content of your website.

Google Ads Go Green

In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013.

Google Search Partners: What are they and how can you optimise?

Google defines Search Partners as allowing your ads to appear on their Search Partners including search results pages, site directories and other pages related to the person's search.

Google AdWords: 5 Big Changes – Everything You Need to Know

The Google Performance Summit is something quite exciting for the PPC and data nerds out there, but it’s also exciting for the clients we work for. It creates deeper opportunities and new ways to show their brand tonality and get their products found online.
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #mas
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

Posted 1 day ago.

Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

×
Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamso
Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

Posted 5 days ago.

Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

×
Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty fe
Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

Posted 6 days ago.

Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

×
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

Posted 6 days ago.

Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

×
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclubl
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

Posted 1 week ago.

With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

×
The quieter you become, the more you can hear #mondaymotivation #monday #mondayq
The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

Posted 4 weeks ago.

The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

×
Are you measuring what you’re doing? 
A great study’s by @bof on the power o
Are you measuring what you’re doing? 
A great study’s by @bof on the power of different types of influencers. 
Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. 
#analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

Posted 4 weeks ago.

Are you measuring what you’re doing? A great study’s by @bof on the power of different types of influencers. Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. #analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

×
Great session and a big thanks to Amanda Phillips of Smith & Williamson on s
Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

Posted 1 month ago.

Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

×