Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.
Can Artificial Intelligence (AI) drive successful PPC strategies? More specifically, using Google’s smart bidding machine learning algorithms.
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
A data feed is the fundamental start to creating a Google Shopping campaign. In recent months Google has introduced Supplemental Feeds, which can be connected to existing Primary Feeds.
In the PPC world, keywords are somewhat controllable, in terms of you can choose what keywords trigger your ads to appear.
Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.
This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.
5 MUST ask questions as well as a guide to help you find the best digital marketing agency to grow your business online.This guide will try to and help people when looking for an agency to help them grow and develop online.
PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?
As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?
Finally, we are coming up to summer, which means that travel digital marketing and advertisements needs to be in full force, and going strong, do you know how make this happen? We do!