PPC

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

3 Takeaways from the Digital Travel Marketing Conference

How can travel companies make the most of digital marketing to personalise and engage customers.

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Google AdWords Update: Exact not so Exact anymore

Previously a close variant would match to plurals, typos, abbreviations, adverbs etc, which kind of makes sense.

AdWords Ad Extensions

They are there to enhance your advert by adding more value and improved visibility for your ad campaigns, including creating a larger retail space and prominence within search.

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.
We’re growing by helping our clients grow. Our experience is your strength. Le
We’re growing by helping our clients grow. Our experience is your strength. Learn more about the power of intelligent digital marketing for your business #digitalclarity

Posted 2 days ago.

We’re growing by helping our clients grow. Our experience is your strength. Learn more about the power of intelligent digital marketing for your business #digitalclarity

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Fringe benefits! @amiclaudiawinkleman - the most famous fringe in the business o
Fringe benefits! @amiclaudiawinkleman - the most famous fringe in the business on @stylistmagazine 📷 photo: @davidoldhamphoto

Posted 2 days ago.

Fringe benefits! @amiclaudiawinkleman - the most famous fringe in the business on @stylistmagazine 📷 photo: @davidoldhamphoto

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You want girl power? You got it #oceans8
You want girl power? You got it #oceans8

Posted 2 days ago.

You want girl power? You got it #oceans8

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Butlins in West Sussex is being over run by search specialists as Search Camp go
Butlins in West Sussex is being over run by search specialists as Search Camp goes into turbo drive #ppc #SEO #adwords #google #digitalclarity #searchcamp #westsussex #bognorregis #butlins

Posted 3 days ago.

Butlins in West Sussex is being over run by search specialists as Search Camp goes into turbo drive #ppc #SEO #adwords #google #digitalclarity #searchcamp #westsussex #bognorregis #butlins

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Goodbye #cheggers another troubled and enigmatic soul passes on - RIP Keith Cheg
Goodbye #cheggers another troubled and enigmatic soul passes on - RIP Keith Chegwin #swapshop #cheggersplayspop #keithchegwin

Posted 5 days ago.

Goodbye #cheggers another troubled and enigmatic soul passes on - RIP Keith Chegwin #swapshop #cheggersplayspop #keithchegwin

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No matter how you measure it, a faster page speed is better. Faster pages both r
No matter how you measure it, a faster page speed is better. Faster pages both rank and convert better.
Learn how to make the most of your website and grow your business. Talk to the experts @digitalclarity #digitalclarity

Posted 5 days ago.

No matter how you measure it, a faster page speed is better. Faster pages both rank and convert better. Learn how to make the most of your website and grow your business. Talk to the experts @digitalclarity #digitalclarity

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Your Instagram Stories no longer have to disappear forever after 24 hours. What
Your Instagram Stories no longer have to disappear forever after 24 hours. What does this mean for brands? Read more in our blog @digitalclarity #digitalclarity

Posted 5 days ago.

Your Instagram Stories no longer have to disappear forever after 24 hours. What does this mean for brands? Read more in our blog @digitalclarity #digitalclarity

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Paris Hilton at Basel Miami Beach, the art world’s hedonistic winter break, wh
Paris Hilton at Basel Miami Beach, the art world’s hedonistic winter break, where most networking is done beside the pool at Soho Beach House. This is Paris at The Box night club pop-up beneath the Faena hotel. Photo: Getty Images

Posted 6 days ago.

Paris Hilton at Basel Miami Beach, the art world’s hedonistic winter break, where most networking is done beside the pool at Soho Beach House. This is Paris at The Box night club pop-up beneath the Faena hotel. Photo: Getty Images

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