A data feed is the fundamental start to creating a Google Shopping campaign. Normally this will take the form of an XML feed, a CSV file which sits on the websites server and feeds into Google on a daily basis, depending on your settings.
There are four different Match Types and three different Negative Match Types. It is absolutely vital that these are not confused and used effectively. If used incorrectly you could end up spending all your budget in the wrong areas. This is guide takes you through everything you need to know about match types
Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.
5 MUST ask questions as well as a guide to help you find the best digital marketing agency to grow your business online.This guide will try to and help people when looking for an agency to help them grow and develop online.
PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?
As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?
Finally, we are coming up to summer, which means that travel digital marketing and advertisements needs to be in full force, and going strong, do you know how make this happen? We do!
One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
Are we procrastinating our plans because we know we can get away with it? There has been a huge change in consumer search habits.
There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.
Digital Clarity get invited to quarterly events hosted by the Squared team at the vibrant beach themed Google Digital Skills Academy in Victoria.
If you want the best – you need to work with the best. This guide is written for those companies who are looking to work with a digital agency and looking specifically for PPC or AdWords & Bing management.