PPC

3 Takeaways from the Digital Travel Marketing Conference

How can travel companies make the most of digital marketing to personalise and engage customers.
AdWords Automatically Creates Ads

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.
AdWords Coming Soon

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better
all-that-glitters-is-not-ppc-gold

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
Apple App Store Ads

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.
digital marketing decisions

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.
Google Verified Customer Reviews

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant
Local Inventory Ads

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.
AdWords Updates-Exact match close varients

Google AdWords Update: Exact not so Exact anymore

Previously a close variant would match to plurals, typos, abbreviations, adverbs etc, which kind of makes sense.
Google Ad Extensions

AdWords Ad Extensions

They are there to enhance your advert by adding more value and improved visibility for your ad campaigns, including creating a larger retail space and prominence within search.
Increase Sales with Price Extensions

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.
Digital Property Promotion

The Importance of Digital Property Promotion

For a long time the use of online portals such as Rightmove, Zoopla or On The Market have been at the forefront of the property search process.

One of our team members is very much looking forward to attending an evening @harfordmanor organised and hosted by @savills and in conjunction with horological masters @mjjwatches #windsor #berkshire

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Hot on the heels of the @iabuk report on video growth - we’re delighted to be well and truly certified by @google #video #advertising #googlepartners #digitalclarity

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Search still the daddy though online video spend overtakes banner ads for the first time. See latest @iabuk / @pwc_uk digital #adspend report #digital #advertising #video #UK #ppc #adwords

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#Repost @s0phieburrows ・・・ Thanks @bingads for the bubbly! #bingbeat #thirstythursday #winning #digitalclarity #prosecco 🥂

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Happy 80th Birthday Sir Bobby Charlton - a gentleman and true football legend 🙌 #bobbycharlton #legend #greatness

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Waiting for sunflowers. An experiment in the @digitalclarity lab. Who will have the tallest sunflower? Thanks to #pure360 for the pots. #emailmarketing #seo #digitalclarity

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What a way to celebrate your 20th birthday @maxverstappen1 wins the Malaysian Grand Prix #f1 #lewishamilton #danielricciardo picture via @f1

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Great talk by Tim McLoughlin Head of Social Media at Hotels.com on engaging #socialmedia #socialmediamarketing #travel #travel_conf

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