There are four different Match Types and three different Negative Match Types. It is absolutely vital that these are not confused and used effectively. If used incorrectly you could end up spending all your budget in the wrong areas. This is guide takes you through everything you need to know about match types
Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.
This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.
PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?
As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?
Finally, we are coming up to summer, which means that travel digital marketing and advertisements needs to be in full force, and going strong, do you know how make this happen? We do!
Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.
One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
Are we procrastinating our plans because we know we can get away with it? There has been a huge change in consumer search habits.
There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.