News

Wimbledon’s Digital Innovation Continues

Last year we wrote about how Wimbledon had reached new levels of digital innovation, using a well structured social media strategy which was far more engaging with fans, including clever use of emoji’s. There were even Periscope hosted guided tours from Roger Federer and content shared during the tournament and Twitter votes comparing #TheHill with #TheWorld.

A Brief History of The Penguin Algorithm

With Google on the verge of rolling out Penguin 4.0, now would be a good time to have a quick recap on what Penguin is; previous versions and more importantly, what it means for your website.

Google Ads Go Green

In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013.

Google Search Partners: What are they and how can you optimise?

Google defines Search Partners as allowing your ads to appear on their Search Partners including search results pages, site directories and other pages related to the person's search.

Euro 2016 – Who will be the Digital Winners and Losers?

In a similar trend to the Rugby World Cup which I wrote about in September last year, some of the beneficiaries of Euro 2016 are not directly associated with the tournament. Research by RadiumOne found that 6 of the top 10 brands that people associated with the event in fact had no connection shown below in grey.

Google AdWords: 5 Big Changes – Everything You Need to Know

The Google Performance Summit is something quite exciting for the PPC and data nerds out there, but it’s also exciting for the clients we work for. It creates deeper opportunities and new ways to show their brand tonality and get their products found online.

How Brands can Boost Conversions from Programmatic

Programmatic advertising can be a complex science of mixing the right audience, the best placement and optimised bid. This method of advertising can be daunting to start with but when you get going, you’ll question why you never started earlier.

How Google’s New Rich Cards Can Grow Sales

Estimated Reading Time [est_time] The world’s favourite search engine continues to develop new products and services.

Does Music Drive Social Interaction?

Last night I attended Stripped Back, Fame Music’s fast growing, music talent competition platform which reached its final last week in the UK. With a top judging panel of Huw Stephens, Nina Nesbitt and winning producer Eric Appapoulay, the talent had to be at the top of their game to impress. In short, they blew us away!

The Digital Evolution of Charities – Just 30 hours of walking

The Isle of Wight Challenge is 106 km round the coast of the Isle of Wight. Walk it, jog it or run it, each offers a long hard slog over mixed terrain, coastal paths, hills and cliffs.

Can Ads Make Spotify A Profitable Company?

With Spotify now hitting 30 million paid users , 100 million overall; they have hit a notable milestone in the company’s short history. It will however not be known if the company has finally turned over a profit for the first time until later in the year, with last year’s financial results showing an operating loss of $165.1m (£119m).

Twitter to Stream 10 NFL Games

Twitter have beaten Amazon, Facebook, Yahoo and Verizon to the rights to stream 10 of the 16 Thursday Night Football NFL matches for approximately $10 million, reportedly not the highest bidder, with the NFL opting for international reach over larger financial investment (Bloomberg).
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #mas
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

Posted 2 days ago.

Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

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Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamso
Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

Posted 6 days ago.

Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

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Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty fe
Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

Posted 6 days ago.

Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

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Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

Posted 1 week ago.

Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

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With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclubl
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

Posted 1 week ago.

With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

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The quieter you become, the more you can hear #mondaymotivation #monday #mondayq
The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

Posted 4 weeks ago.

The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

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Are you measuring what you’re doing? 
A great study’s by @bof on the power o
Are you measuring what you’re doing? 
A great study’s by @bof on the power of different types of influencers. 
Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. 
#analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

Posted 4 weeks ago.

Are you measuring what you’re doing? A great study’s by @bof on the power of different types of influencers. Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. #analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

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Great session and a big thanks to Amanda Phillips of Smith & Williamson on s
Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

Posted 1 month ago.

Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

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