Insights

The Growth of Voice Search and Pay Per Click (PPC)

Smart speakers that use voice assistants such as Google Home, Alexa and Cortana are estimated to be used by 1 in 5 households in the UK.

Digital Impacts on The Travel Market in 2019

We are living in an exciting time where digital marketing can occur both electronically and online - meaning there are endless ways for marketers to reach their audiences.

How To Engage With The Modern-Day Tech Buyer

How to engage with the modern-day tech buyer. The future of high-tech B2B sales is digital. A study by Adobe forecasts that more than half of high-tech B2B sales will come from digital by 2020.

Digital Marketing for Luxury Brands 2019 – 2020

This post looks at the opportunities and challenges luxury brands are facing in a constantly changing environment.

4 Benefits of Having a Strong Brand Identity

Within the marketing industry, brand identity has become somewhat of an interchangeable term with brand and branding but each has their subtle differences.

Mobile Finance; What does the Future Hold for the Banking App?

More and more people are accessing their accounts via a mobile device as well as carrying out research and search enquiries.

Turning B2B Advertising into Actual ROI

Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.

New Mobile Behaviours Create a New Consumer Journey

I defy anyone in the cold, dark month of January to not think for one moment how nice it would be basking on a beach somewhere. In the past few years, conversion rates have grown by 88% on mobile travel sites.

Digital Marketing Trends to Watch in 2019

It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.

Christmas 2018: How to Reach the Last Minute Shoppers

Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!

What Brexit Might Mean for Search Marketers

The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?

Can Black Friday Help Resurrect Flagging UK Retail Sales?

A term that may fill some of us with excitement for the upcoming bargains or dread for the busy high streets, frantic shoppers and the sharp reminder that Christmas is coming.