We are living in an exciting time where digital marketing can occur both electronically and online - meaning there are endless ways for marketers to reach their audiences.
How to engage with the modern-day tech buyer. The future of high-tech B2B sales is digital. A study by Adobe forecasts that more than half of high-tech B2B sales will come from digital by 2020.
This post looks at the opportunities and challenges luxury brands are facing in a constantly changing environment.
This is dedicated to all clients and prospects old and new, as well as agencies trying to make some headway with a woolly brief.
Within the marketing industry, brand identity has become somewhat of an interchangeable term with brand and branding but each has their subtle differences.
Since 2000 there has been a staggering 63% increase in the number of UK businesses, does your digital strategy help you to stand out from the crowd?
More and more people are accessing their accounts via a mobile device as well as carrying out research and search enquiries.
Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.
I defy anyone in the cold, dark month of January to not think for one moment how nice it would be basking on a beach somewhere. In the past few years, conversion rates have grown by 88% on mobile travel sites.
It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.
Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!
The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?