Display

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

What Does Above The Fold Mean?

The fold; 1 definition but multiple reasons to be aware of it. The fold is a complicated topic, especially in recent years, with the fold being unique depending on screen size.

How Brands can Boost Conversions from Programmatic

Programmatic advertising can be a complex science of mixing the right audience, the best placement and optimised bid. This method of advertising can be daunting to start with but when you get going, you’ll question why you never started earlier.

How millennials interact with online gaming – esports

People have long craved an escape from the monotony of the world and used the fantasy of gaming to satisfy this urge.

Beginner’s guide to LinkedIn Ads

LinkedIn announced the launch of the Lead Accelerator program last month which promises better reach to your target market by advertising on LinkedIn but what does this actually mean for marketers?

Programmatic Display and Search – a match made in data heaven?

Is there opportunity for Search practitioners to learn and augment programmatic display intelligently?

Google’s Lightbox: launch a high-impact brand experience in 2 seconds

Search Engine marketers will be itching to try the upgrade of the Lightbox Editor to Version 11 that was announced and immediately released in the latest livestream from Google Adwords.

Microsoft’s Minecraft Acquisition Points to more Ads in Video Games

For the distrustful non-clickers among you (get with the times, people!) it’s Duke Nukem, a classic 90s video game character, using a vending machine to gain health points.

What is Programmatic Advertising and why is it Important?

There’s no doubt about it, the advertising market is changing and it’s changing pretty rapidly to say the least. The way in which we consume advertising, the platforms that are being used and also how audiences are being targeted each work in tandem.

Brian O’Sullivan leads Digital Clarity’s charge into the RTB Ad Market

Digital Clarity, today announced that Brian O’Sullivan will be heading the company’s foray into the Programmatic display (RTB) advertising market.
In the recent Baselworld Event there was a strong case of brands using SEO to re
In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

Posted 1 day ago.

In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

×
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

Posted 4 days ago.

#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

×
Facebook has launched a new WhatsApp Business API designed to help businesses co
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

Posted 1 week ago.

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

×
Thank you to our partner @leadfeeder for the merch! #digitalclarity
Thank you to our partner @leadfeeder for the merch! #digitalclarity

Posted 1 week ago.

Thank you to our partner @leadfeeder for the merch! #digitalclarity

×
As #salonprive arrives at #blenheimpalace its always worth considering the role
As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

Posted 1 week ago.

As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

×
Oh beer, it’s #internationalbeerday #🍻
Oh beer, it’s #internationalbeerday #🍻

Posted 2 weeks ago.

Oh beer, it’s #internationalbeerday #🍻

×
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

Posted 2 weeks ago.

View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

×
Your customers will engage with you in different ways, long after they have left
Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

Posted 3 weeks ago.

Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

×