The fold; 1 definition but multiple reasons to be aware of it. The fold is a complicated topic, especially in recent years, with the fold being unique depending on screen size.
Programmatic advertising can be a complex science of mixing the right audience, the best placement and optimised bid. This method of advertising can be daunting to start with but when you get going, you’ll question why you never started earlier.
People have long craved an escape from the monotony of the world and used the fantasy of gaming to satisfy this urge.
Is there opportunity for Search practitioners to learn and augment programmatic display intelligently?
For the distrustful non-clickers among you (get with the times, people!) it’s Duke Nukem, a classic 90s video game character, using a vending machine to gain health points.
There’s no doubt about it, the advertising market is changing and it’s changing pretty rapidly to say the least. The way in which we consume advertising, the platforms that are being used and also how audiences are being targeted each work in tandem.
Digital Clarity, today announced that Brian O’Sullivan will be heading the company’s foray into the Programmatic display (RTB) advertising market.