43% of B2B Organisations Don’t Know Which Marketing or Sales Channels Are Driving Qualified Leads

If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?

Is Covid-19 Being Blamed For Your Marketing Shortfalls?

Read the top 12 reasons your website traffic is likely to be down and possible ways to fix it. From analytics to the weather; always question your data.

Is Your Website Analytics Data, or Your Agency, Twisting the Truth?

The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or even bend the truth!

Up Your Website Tracking Game With Google Tag Manager

Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM to up your website tracking.

The Ultimate Guide To Marketing Attribution Modelling

New to attribution modelling? Don’t know which attribution model to use? Read our ultimate guide to marketing attribution modelling!

What are Smart Goals in Google Analytics?

Understand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;