More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.
In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.
Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.
An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.
The beauty of digital marketing as opposed to offline marketing channels, has been the ability to tack and understand how every penny you invest is working successfully.
Panic, your conversion rate has dropped, from one day where the grass was green and everything was going to plan, all of a sudden your conversion is halved! So what can you do to identify the problems?
Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left? If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!