The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or even bend the truth!
Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM to up your website tracking.
New to attribution modelling? Don’t know which attribution model to use? Read our ultimate guide to marketing attribution modelling!
Understand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.
More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.
In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.
Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.
An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.