If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?
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Read the top 12 reasons your website traffic is likely to be down and possible ways to fix it. From analytics to the weather; always question your data.
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The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or even bend the truth!
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Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM to up your website tracking.
Read MoreNew to attribution modelling? Don’t know which attribution model to use? Read our ultimate guide to marketing attribution modelling!
Read MoreUnderstand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.
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