Analytics

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Reggie in Analytics

21/07/17

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

Posted by Sophie in Analytics

05/07/17

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Posted by Rachel in Analytics

13/02/17

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Posted by Reggie in Analytics & News

06/04/16

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

Posted by Nick in Analytics, Insights & Social

23/02/16

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;

Posted by Darren in Analytics, Insights, News, PPC, SEO & Social

04/01/16

2016’s Digital Marketing Must Do’s

As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

Posted by Sophie in Analytics & Insights

10/11/15

5 Steps to Improving Your Bounce Rate

An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.

Posted by Danielle in Analytics & Social

26/06/15

Audience Segmentation in Facebook Advertising

At a time where the largest social network Facebook has on average 936 million daily active users, it’s no surprise advertisers are becoming increasingly aware that social advertising has emerged as the ultimate resource to share content, gain exposure and trigger a desired action.

Posted by Rachel in Analytics

15/04/15

Why Attribution Modelling Needs to be on your Radar

The beauty of digital marketing as opposed to offline marketing channels, has been the ability to tack and understand how every penny you invest is working successfully.

Posted by Rachel in Analytics

26/03/15

My Conversion Rate Has Dropped – What now?

Panic, your conversion rate has dropped, from one day where the grass was green and everything was going to plan, all of a sudden your conversion is halved! So what can you do to identify the problems?

Posted by Danielle in Analytics

13/03/15

Understanding the Benefits of Google Analytics for Beginners

Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left?  If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!
In many cases, the leap to achieving great things is in our own mind. So it is a
In many cases, the leap to achieving great things is in our own mind. So it is also in our control to change those thoughts #digitalclarity #saturday #reflections #positivevibes #positivequotes

Posted 20 hours ago.

In many cases, the leap to achieving great things is in our own mind. So it is also in our control to change those thoughts #digitalclarity #saturday #reflections #positivevibes #positivequotes

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Steve Jobs said “Design is not just what it looks like and feels like. Design
Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” In our continually complex and evolving digital economy, good design helps engage and trigger an emotional connection. Learn more #digitalclarity #digitalmarketingagency

Posted 1 day ago.

Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” In our continually complex and evolving digital economy, good design helps engage and trigger an emotional connection. Learn more #digitalclarity #digitalmarketingagency

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We met a client who been going round in circles for 4 years. With a digital audi
We met a client who been going round in circles for 4 years. With a digital audit, careful analysis and executing our strategic plan, the client increased revenue and profitability for their business. In a commoditised market don’t trust your brand to amateurs - deal with the best. Learn more #digitalclarity #strategy #analytics #planning #seo #ppc #digitalmarketing #socialmedia

Posted 2 days ago.

We met a client who been going round in circles for 4 years. With a digital audit, careful analysis and executing our strategic plan, the client increased revenue and profitability for their business. In a commoditised market don’t trust your brand to amateurs - deal with the best. Learn more #digitalclarity #strategy #analytics #planning #seo #ppc #digitalmarketing #socialmedia

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Be yourself, everyone else is taken. To stand out from the crowd you need authen
Be yourself, everyone else is taken. To stand out from the crowd you need authenticity. Learn how we help brands leverage their natural self to become powerful players in Social Media and Digital Marketing #digitalclarity #authenticity #socialmediamarketing

Posted 3 days ago.

Be yourself, everyone else is taken. To stand out from the crowd you need authenticity. Learn how we help brands leverage their natural self to become powerful players in Social Media and Digital Marketing #digitalclarity #authenticity #socialmediamarketing

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Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies age
Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies aged 85 #rip #karllagerfeld #fashion #chanel #fendi

Posted 4 days ago.

Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies aged 85 #rip #karllagerfeld #fashion #chanel #fendi

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Posting on social channels doesn’t guarantee sales. Here @digitalclarity we an
Posting on social channels doesn’t guarantee sales. Here @digitalclarity we analyse the user journey and plan engagement and execution. Learn more about growing your brand and increasing revenue 📶💵 #digitalclarity #engagement #sales #digitalmarketing #socialmediamarketing #analytics

Posted 4 days ago.

Posting on social channels doesn’t guarantee sales. Here @digitalclarity we analyse the user journey and plan engagement and execution. Learn more about growing your brand and increasing revenue 📶💵 #digitalclarity #engagement #sales #digitalmarketing #socialmediamarketing #analytics

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The aim of great marketing is to know and understand the customer so well the pr
The aim of great marketing is to know and understand the customer so well the product or service fits and sells itself #mondaymotivation #mondayquotes #monday #motivation #hustle #riseup #motivationalquotes #digitalclarity

Posted 5 days ago.

The aim of great marketing is to know and understand the customer so well the product or service fits and sells itself #mondaymotivation #mondayquotes #monday #motivation #hustle #riseup #motivationalquotes #digitalclarity

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With around half of all website traffic being mobile and almost 40% of transacti
With around half of all website traffic being mobile and almost 40% of transactions now occurring on portable devices across Western Europe. Mobile is IMPORTANT – yet brands still don’t pay it enough attention. Learn to reduce bounce rate and engage customers @digitalclarity #mobile #mobileux #ux #uxdesign #design

Posted 1 week ago.

With around half of all website traffic being mobile and almost 40% of transactions now occurring on portable devices across Western Europe. Mobile is IMPORTANT – yet brands still don’t pay it enough attention. Learn to reduce bounce rate and engage customers @digitalclarity #mobile #mobileux #ux #uxdesign #design

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