Analytics

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;

2016’s Digital Marketing Must Do’s

As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

5 Steps to Improving Your Bounce Rate

An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.

Audience Segmentation in Facebook Advertising

At a time where the largest social network Facebook has on average 936 million daily active users, it’s no surprise advertisers are becoming increasingly aware that social advertising has emerged as the ultimate resource to share content, gain exposure and trigger a desired action.

Why Attribution Modelling Needs to be on your Radar

The beauty of digital marketing as opposed to offline marketing channels, has been the ability to tack and understand how every penny you invest is working successfully.

My Conversion Rate Has Dropped – What now?

Panic, your conversion rate has dropped, from one day where the grass was green and everything was going to plan, all of a sudden your conversion is halved! So what can you do to identify the problems?

Understanding the Benefits of Google Analytics for Beginners

Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left?  If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #mas
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

Posted 1 day ago.

Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

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Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamso
Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

Posted 6 days ago.

Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

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Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty fe
Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

Posted 6 days ago.

Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

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Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

Posted 1 week ago.

Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

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With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclubl
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

Posted 1 week ago.

With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

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The quieter you become, the more you can hear #mondaymotivation #monday #mondayq
The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

Posted 4 weeks ago.

The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

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Are you measuring what you’re doing? 
A great study’s by @bof on the power o
Are you measuring what you’re doing? 
A great study’s by @bof on the power of different types of influencers. 
Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. 
#analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

Posted 4 weeks ago.

Are you measuring what you’re doing? A great study’s by @bof on the power of different types of influencers. Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. #analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

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Great session and a big thanks to Amanda Phillips of Smith & Williamson on s
Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

Posted 1 month ago.

Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

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