Analytics

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Reggie in Analytics

21/07/17

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

Posted by Sophie in Analytics

05/07/17

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Posted by Rachel in Analytics

13/02/17

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Posted by Reggie in Analytics & News

06/04/16

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

Posted by Nick in Analytics, Insights & Social

23/02/16

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;

Posted by Darren in Analytics, Insights, News, PPC, SEO & Social

04/01/16

2016’s Digital Marketing Must Do’s

As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

Posted by Sophie in Analytics & Insights

10/11/15

5 Steps to Improving Your Bounce Rate

An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.

Posted by Danielle in Analytics & Social

26/06/15

Audience Segmentation in Facebook Advertising

At a time where the largest social network Facebook has on average 936 million daily active users, it’s no surprise advertisers are becoming increasingly aware that social advertising has emerged as the ultimate resource to share content, gain exposure and trigger a desired action.

Posted by Rachel in Analytics

15/04/15

Why Attribution Modelling Needs to be on your Radar

The beauty of digital marketing as opposed to offline marketing channels, has been the ability to tack and understand how every penny you invest is working successfully.

Posted by Rachel in Analytics

26/03/15

My Conversion Rate Has Dropped – What now?

Panic, your conversion rate has dropped, from one day where the grass was green and everything was going to plan, all of a sudden your conversion is halved! So what can you do to identify the problems?

Posted by Danielle in Analytics

13/03/15

Understanding the Benefits of Google Analytics for Beginners

Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left?  If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!
This time next week @brightonseo will be in full swing. Here’s a #throwback to
This time next week @brightonseo will be in full swing. Here’s a #throwback to earlier this year with two of our team @rachelmepham @s0phieburrows with @bingads Reach out if you’re going #digitalclarity #brightonseo #seo

Posted 1 day ago.

This time next week @brightonseo will be in full swing. Here’s a #throwback to earlier this year with two of our team @rachelmepham @s0phieburrows with @bingads Reach out if you’re going #digitalclarity #brightonseo #seo

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Whatever your view on #esports - it’s here and growing. One of the biggest eve
Whatever your view on #esports - it’s here and growing. One of the biggest events in the UK is happening right now #mibr v #complexity battling out a qtr final in a massive #csgo battle.

Posted 2 days ago.

Whatever your view on #esports - it’s here and growing. One of the biggest events in the UK is happening right now #mibr v #complexity battling out a qtr final in a massive #csgo battle.

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The Google ecosystem is continually evolving. Learn how your brand can gain expo
The Google ecosystem is continually evolving. Learn how your brand can gain exposure with pinpoint accuracy on search and social channels @digitalclarity

Posted 2 days ago.

The Google ecosystem is continually evolving. Learn how your brand can gain exposure with pinpoint accuracy on search and social channels @digitalclarity

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Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclubl
Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclublondon

Posted 4 days ago.

Catching the last rays of summer outside the loft @ivyclublondon ☀️#ivyclublondon

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The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #
The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #toniandguy

Posted 4 days ago.

The big house does fashion #masonictemple #masoniclodge #coventgarden #fashion #toniandguy

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In recent months Google has introduced Supplemental Feeds, where you can provide
In recent months Google has introduced Supplemental Feeds, where you can provide additional data which connects to your existing Primary Feed. Read blog by @jenfarny @digitalclarity #google #digitalagency

Posted 1 week ago.

In recent months Google has introduced Supplemental Feeds, where you can provide additional data which connects to your existing Primary Feed. Read blog by @jenfarny @digitalclarity #google #digitalagency

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There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #
There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #clubattheivy

Posted 1 week ago.

There’s nothing quite like a breakfast meeting @ivyclublondon #ivyclublondon #clubattheivy

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The one who falls and gets up is stronger than the one who never tried #thursday
The one who falls and gets up is stronger than the one who never tried #thursdaymotivation #motivation #motivationalquotes #pele #neymar #football #legends

Posted 1 week ago.

The one who falls and gets up is stronger than the one who never tried #thursdaymotivation #motivation #motivationalquotes #pele #neymar #football #legends

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