More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.
In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.
Web analytics is an Aladdin's cave for anyone with a website.
Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.
An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.