Analytics

3 Takeaways from the Digital Travel Marketing Conference

How can travel companies make the most of digital marketing to personalise and engage customers.

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Planning for Digital Marketing Trends in 2017

As we approach the end of the 2016 it is time to look at the digital marketing trends in 2017 that companies need to be aware of. Below is a checklist of these trends and recommendations to maximise your success.

Part 2: Successful Website Analytics for Nonprofits

Web analytics is an Aladdin's cave for anyone with a website.

Olympic Games Digital Engagement Rises

The London 2012 Olympic games set the bar high both on and off the track. The games’ LOCOG (London Organising Committee of the Olympic and Paralympic Games) website achieved 432m views from 109m unique users in 201 different countries.

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;

2016’s Digital Marketing Must Do’s

As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

5 Steps to Improving Your Bounce Rate

An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.
Lovely meeting with @wealthxofficial at the wonderful Club at the Ivy #clubatthe
Lovely meeting with @wealthxofficial at the wonderful Club at the Ivy #clubattheivy

Posted 2 days ago.

Lovely meeting with @wealthxofficial at the wonderful Club at the Ivy #clubattheivy

×
#fashionweek #londonfashionweek #lfw
#fashionweek #londonfashionweek #lfw

Posted 5 days ago.

#fashionweek #londonfashionweek #lfw

×
We love the #ChubbyHearts Over London from @anyahindmarch #loveconquersall #vale
We love the #ChubbyHearts Over London from @anyahindmarch #loveconquersall #valentines #valentinesday #AnyaHindmarch

Posted 1 week ago.

We love the #ChubbyHearts Over London from @anyahindmarch #loveconquersall #valentines #valentinesday #AnyaHindmarch

×
SEO is changing and the battle ground is moving to phones and speakers as well a
SEO is changing and the battle ground is moving to phones and speakers as well as wearable devices. Answer Engines are growing. Is your brand ready for change? Talk to us #digitalclarity

Posted 2 weeks ago.

SEO is changing and the battle ground is moving to phones and speakers as well as wearable devices. Answer Engines are growing. Is your brand ready for change? Talk to us #digitalclarity

×
What have you sold yourself on today?
What have you sold yourself on today?

Posted 2 weeks ago.

What have you sold yourself on today?

×
Yesterday was world cancer day. You can still support all the great charities in
Yesterday was world cancer day. You can still support all the great charities including @cr_uk and @macmillancancer and buy a #unityband - this is #zaynmalik showing his support - courtesy @zayn #cancerresearchuk

Posted 2 weeks ago.

Yesterday was world cancer day. You can still support all the great charities including @cr_uk and @macmillancancer and buy a #unityband - this is #zaynmalik showing his support - courtesy @zayn #cancerresearchuk

×
Today’s digital savvy travellers, can buy on impulse. Micro moments allow you
Today’s digital savvy travellers, can buy on impulse. Micro moments allow you to engage along the journey. Learn more about helping customers find you #digitalclarity #google

Posted 2 weeks ago.

Today’s digital savvy travellers, can buy on impulse. Micro moments allow you to engage along the journey. Learn more about helping customers find you #digitalclarity #google

×
With over 20 million views,  one of the biggest YouTube beefs of all time was se
With over 20 million views,  one of the biggest YouTube beefs of all time was settled last night with spoils going to #ksi who knocked out #joeweller 1 minute and 30 seconds into the third round #socialmedia #boxing #sidemen

Posted 2 weeks ago.

With over 20 million views, one of the biggest YouTube beefs of all time was settled last night with spoils going to #ksi who knocked out #joeweller 1 minute and 30 seconds into the third round #socialmedia #boxing #sidemen

×