Analytics

3 Takeaways from the Digital Travel Marketing Conference

How can travel companies make the most of digital marketing to personalise and engage customers.

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

How Travel Companies Can Use Google Analytics to Understand Micro-Moments

It’s no great surprise that innovation and digital transformation in the travel industry is moving at a rapid rate.

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Planning for Digital Marketing Trends in 2017

As we approach the end of the 2016 it is time to look at the digital marketing trends in 2017 that companies need to be aware of. Below is a checklist of these trends and recommendations to maximise your success.

Part 2: Successful Website Analytics for Nonprofits

Web analytics is an Aladdin's cave for anyone with a website.

Olympic Games Digital Engagement Rises

The London 2012 Olympic games set the bar high both on and off the track. The games’ LOCOG (London Organising Committee of the Olympic and Paralympic Games) website achieved 432m views from 109m unique users in 201 different countries.

Why Travel Businesses Need to Understand Path to Purchase

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy;

2016’s Digital Marketing Must Do’s

As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

5 Steps to Improving Your Bounce Rate

An important aspect of analysing website data from Google Analytics and AdWords, aside from conversions, is bounce rate.
Conversion of browsers into buyers from Google search remains a major priority f
Conversion of browsers into buyers from Google search remains a major priority for brands as we head into the festive season. How does your business stack up? Talk to us @digitalclarity #seo

Posted 2 days ago.

Conversion of browsers into buyers from Google search remains a major priority for brands as we head into the festive season. How does your business stack up? Talk to us @digitalclarity #seo

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“If you’re not prepared to be wrong, you’ll never come up with anything or
“If you’re not prepared to be wrong, you’ll never come up with anything original.” - Ken Robinson

Posted 4 days ago.

“If you’re not prepared to be wrong, you’ll never come up with anything original.” - Ken Robinson

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High st. Ken #highstreetkensington
High st. Ken #highstreetkensington

Posted 5 days ago.

High st. Ken #highstreetkensington

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The march of the puffa. An art installation by Craig Costello for @moncler to ce
The march of the puffa. An art installation by Craig Costello for @moncler to celebrate the launch of their flagship Hong Kong store.  As part of the launch 1200 of these interesting pieces were given away. Nice! Picture via @telegraphfashion

Posted 6 days ago.

The march of the puffa. An art installation by Craig Costello for @moncler to celebrate the launch of their flagship Hong Kong store. As part of the launch 1200 of these interesting pieces were given away. Nice! Picture via @telegraphfashion

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Fever pitch! Leonardo da Vinci's Salvator Mundi (Saviour of the World) was bough
Fever pitch! Leonardo da Vinci's Salvator Mundi (Saviour of the World) was bought for $450 million (£342 million) in New York on Wednesday evening, becoming the most expensive artwork ever sold.

The painting, which was once part of Charles I's Royal collection and was sold for just £45 in the 1950s is the last remaining Leonardo in private hands.

Posted 1 week ago.

Fever pitch! Leonardo da Vinci's Salvator Mundi (Saviour of the World) was bought for $450 million (£342 million) in New York on Wednesday evening, becoming the most expensive artwork ever sold. The painting, which was once part of Charles I's Royal collection and was sold for just £45 in the 1950s is the last remaining Leonardo in private hands.

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Love the game, the grind, the bad moments and watch your accomplishments GROW. #
Love the game, the grind, the bad moments and watch your accomplishments GROW. #workhard #worksmart #garyvee #patience

Posted 1 week ago.

Love the game, the grind, the bad moments and watch your accomplishments GROW. #workhard #worksmart #garyvee #patience

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Tears as Azzurri miss World Cup finals for first time in 60 years #italia #footb
Tears as Azzurri miss World Cup finals for first time in 60 years #italia #football #worldcup2018 #russia

Posted 1 week ago.

Tears as Azzurri miss World Cup finals for first time in 60 years #italia #football #worldcup2018 #russia

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LinkedIn continues to drive growth for companies of all sizes. Learn how to maxi
LinkedIn continues to drive growth for companies of all sizes. Learn how to maximise the opportunities and results #digitalclarity #linkedin

Posted 1 week ago.

LinkedIn continues to drive growth for companies of all sizes. Learn how to maximise the opportunities and results #digitalclarity #linkedin

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