Estimated Reading Time 4 minutes
The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.
I can be sat on a beach in Antigua face timing a colleague or searching for my next extravagant holiday via my mobile phone.
This opens the market for a ripple of intelligent marketing strategies. Clever use of cross device conversion tracking, local targeting, time zone targeting, device ads and bid strategies for each of these, will pave the way. Marketers have to become more creative, not only to compete against the competition but to engage with their target audience.
If I am looking to spend £5k on a holiday, I absolutely want to virtually tour the complex.
I want to get a feel for where the sun hits the pool in the afternoon and the view from the restaurant. All these things are doable via digital marketing strategies now. For a prospect customer to experience something remotely, or virtually is not the same as being there (yet), but it does give a much richer insight into the experience.
Think of any high end experience, bespoke safaris, high value property, super cars, luxury cruises, weddings. These all have one thing in common, they include venues and experiences which you would want to get a feel for before you buy. As a customer investing in a high value purchase, it is the job of the marketer to sell the dream utilising all the things which make those experiences so expensive in the first place.
How can this be done? By using video, virtual tours and moving image of any kind, which puts the vision in the first party perspective.
Let’s take a look at some of the exciting things evolving in the Virtual Reality space:
Introducing Birdly, this is a flight simulator by Somniacs, offering one of the best virtual reality experiences. Imaging incorporating advertising within the VR via inventory within the experience.
Merrell Virtual Hiking Experience, taking yourself to distant places to explore.
Vroom Virtual reality show room:
Tour of the mysterious magical corals of Palau:
It is still early days but virtual reality is on everyone lips. Not only 360 video content but where you then advertise it to get the eyes and ears you need to see it is an exciting concept which is now taking off. The faster the technology develops, the more accessible it becomes to everyone, and the more creative advertisers will become.