Using virtual reality to sell anywhere in the world

Estimated Reading Time 4 minutes

The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.

I can be sat on a beach in Antigua face timing a colleague or searching for my next extravagant holiday via my mobile phone.

This opens the market for a ripple of intelligent marketing strategies. Clever use of cross device conversion tracking, local targeting, time zone targeting, device ads and bid strategies for each of these, will pave the way. Marketers have to become more creative, not only to compete against the competition but to engage with their target audience.

If I am looking to spend £5k on a holiday, I absolutely want to virtually tour the complex.

I want to get a feel for where the sun hits the pool in the afternoon and the view from the restaurant. All these things are doable via digital marketing strategies now. For a prospect customer to experience something remotely, or virtually is not the same as being there (yet), but it does give a much richer insight into the experience.

Think of any high end experience, bespoke safaris, high value property, super cars, luxury cruises, weddings. These all have one thing in common, they include venues and experiences which you would want to get a feel for before you buy. As a customer investing in a high value purchase, it is the job of the marketer to sell the dream utilising all the things which make those experiences so expensive in the first place.

How can this be done? By using video, virtual tours and moving image of any kind, which puts the vision in the first party perspective.

Let’s take a look at some of the exciting things evolving in the Virtual Reality space:

Introducing Birdly, this is a flight simulator by Somniacs, offering one of the best virtual reality experiences. Imaging incorporating advertising within the VR via inventory within the experience.

Merrell Virtual Hiking Experience, taking yourself to distant places to explore.

Vroom Virtual reality show room:

Tour of the mysterious magical corals of Palau:

It is still early days but virtual reality is on everyone lips. Not only 360 video content but where you then advertise it to get the eyes and ears you need to see it is an exciting concept which is now taking off. The faster the technology develops, the more accessible it becomes to everyone, and the more creative advertisers will become.

 

Rachel Mepham
With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.
“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 7 hours ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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- It is always in resp
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- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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WHAT is this life if, full of care,
We have no time to stand and stare?
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No tim
WHAT is this life if, full of care,
We have no time to stand and stare?
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No time to stand beneath the boughs, And stare as long as sheep and cows:
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No time to see, when woods we pass, Where squirrels hide their nuts in grass: .
No time to see, in broad daylight, Streams full of stars, like skies at night: .
No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can
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Enrich that smile her eyes began?
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A poor life this if, full of care,
We have no time to stand and stare.
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WH Davies

Posted 3 weeks ago.

WHAT is this life if, full of care, We have no time to stand and stare? . No time to stand beneath the boughs, And stare as long as sheep and cows: . No time to see, when woods we pass, Where squirrels hide their nuts in grass: . No time to see, in broad daylight, Streams full of stars, like skies at night: . No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can . Enrich that smile her eyes began? . A poor life this if, full of care, We have no time to stand and stare. . WH Davies

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