Understanding the Benefits of Google Analytics for Beginners

Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left?  If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!

Use Google Analytics and enjoy the benefits of having your very own hard-working robots closely analysing every move a visitor makes when interacting with your site. You can then navigate through their findings and track the efficiency of your website.

The benefits of using Google Analytics

Monitor the traffic to your website

Google Analytics has the capability to monitor every bit of traffic to your website. It provides you with greater online knowledge allowing you to keep track of visitors. For example by using the behaviour reports you can determine which pages users engage with most and by understanding how visitors are using your site this will help you determine where to make improvements or changes.

Track Website Conversions

A conversion is the completion of any desired action to your website and with Google Analytics you can not only track conversions but you have the ability to find out how that customer converted, why, when and on what device. This allows you to gain invaluable insights into your customer’s behaviour that lead to a conversion.

Examine Facts Rather Than Assumptions

From Google Analytics data you are able to confidently make educated decisions on how to improve your website and user experience based on facts and data which you can see rather than guessing. By using Google Analytics you can make educated decisions by understanding what is actually working, ensuring you invest your efforts to optimising what is working.

Visitor Segmentation

With Google Analytics you can find out how many visitors your SEO and PPC campaign bring you. The advanced segments reveal visitor insights across different channel source and ties the customer journey together. You can analyse how each source is contributing to the acquisition of new and existing visitors, whether it be organic, social, paid, direct or referral. You can further segment your user’s behaviour by devices such as mobile, desktop and tablet to identify valuable information you can use to increase your website.

Danielle Church
Danielle Church is a BA (hons) Marketing and Advertising graduate from The University of Hertfordshire. She has experience managing several high profile retail accounts and has a passion for spotting industry emerging trends to help clients consistently stay ahead of the curve in the digital marketplace.
As London Fashion Week is in full swing, this quote from one of the doyenne’s
As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. .
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#londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

Posted 1 day ago.

As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. . . . #londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

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An intriguing and alternative way to assess agencies – AI
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Ad World Masters A
An intriguing and alternative way to assess agencies – AI
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Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners
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The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking
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The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms
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The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data
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#digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

Posted 3 days ago.

An intriguing and alternative way to assess agencies – AI . Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners . The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking . The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms . The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data . . . . #digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

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Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️
Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

Posted 4 days ago.

Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

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As Napoleon Hill says in his book, Think and Grow Rich, “Most great people hav
As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” .
In these volatile times business needs to be resilient and build those business muscles that have carried you this far
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One armour that can project confidence and strength is marketing .
Sharing your business in the right way, on the right platform at the right time can reap huge benefits .
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#business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

Posted 4 days ago.

As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” . In these volatile times business needs to be resilient and build those business muscles that have carried you this far . One armour that can project confidence and strength is marketing . Sharing your business in the right way, on the right platform at the right time can reap huge benefits . . . . #business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

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After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
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#stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

Posted 1 week ago.

After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ . . #stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

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Great visiting our client Chatsworth House yesterday
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A long drive was rewarded
Great visiting our client Chatsworth House yesterday
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A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun
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Currently working on enhancing the brand online and developing the ecommerce offering
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#chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

Posted 1 week ago.

Great visiting our client Chatsworth House yesterday . A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun . Currently working on enhancing the brand online and developing the ecommerce offering . #chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

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In a world of immediate social media gratification, it is sometimes easy to forg
In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society
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With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad
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His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives.
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#kobe #kobebryant #lalakers

Posted 3 weeks ago.

In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society . With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad . His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives. . . . . . #kobe #kobebryant #lalakers

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Great day at Bett 2020 @excellondon - Bett is the first industry show of the yea
Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape
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The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees
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People from over 146 countries in the global education community come together to celebrate and find inspiration
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The show is designed to demonstrate how technology and innovation enables educators and learners to thrive
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#bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

Posted 4 weeks ago.

Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape . The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees . People from over 146 countries in the global education community come together to celebrate and find inspiration . The show is designed to demonstrate how technology and innovation enables educators and learners to thrive . . . . . #bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

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