Twitter Promote Mode: Everything You Need to Know

What is Twitter Promote Mode?

Twitter Promote Mode is essentially a subscription service that will automatically promote your tweets so that you don’t have to create Twitter ads or campaigns yourself. It is the hassle free, quick and easy way to promote your content on Twitter. However, there is no such thing as a free lunch, and Twitter Promote Mode comes with a price tag of £79 per month.

For as long as your subscription runs, Twitter Promote Mode will act as an ‘always-on’ service, promoting your first 10 tweets of the day. Your retweets, quote tweets, and replies will not be promoted, and tweets need to meet Twitter’s Quality Policy for them to be promotable.

Twitter predicts that on average, an account will reach 30,000 more users, and will gain around 30 followers a month. Ultimately, Twitter Promote Mode is for the time-poor marketer who is looking to raise awareness for their organisation or brand and looking to increase their followers.

How to Use Twitter Promote Mode

Once you sign up for the subscription, you can select your targeting options. These options are not as sophisticated as Twitter Ads targeting, and will not suit every business. Users are only able to target either location or interests, not both. These interests are also extremely broad yet limited, where you can only select 5 interests from a selection of 25.

For us, a Digital Marketing Agency, the targeting options do not lend themselves to our target audience. We had to select the next best interest targeting that was the most relevant to our content: Business, Technology and Computing, and Travel.

Twitter Promote Mode Targeting

Once you’ve chosen your targeting options, all that’s left to do is tweet for them to be automatically promoted to a large audience. There’s no doubt that Promote Mode offers the easiest and quickest way to advertise on Twitter. But, does it provide good results?

We Tested Twitter Promote Mode for a Month

Over the course of the month, our Tweets earned 56,000 impressions. This is a hefty increase on the impressions we received the month before. As a result of Twitter Promote Mode, we reached an additional 29,330 people and gained 32 new followers. These results align with Twitter’s predictions that accounts will reach on average 30,000 more people, and gain on average 30 new followers each month.

Despite a clear increase in impressions and reach, the majority of engagement on our tweets, such as likes, link clicks and retweets, still came from organic reach. Looking at the analytics below for our top performing tweet from the month, we can see that we received more organic impressions, engagements and clicks than we did from promoted.

 

Promote Mode Tweet Analytics Promote Mode Tweet Analytics

Is Twitter Promote Mode Worth It?

The problem with Twitter Promote Mode lies in its lack of control. You are unable to control which tweets are promoted, when, or to who. Although we were able to reach a significantly larger audience over the course of the month, they weren’t the right people. Fundamentally, we didn’t gain any valuable results because the impressions we received were not valuable to our business or services.

Over the course of a month, the £79 price tag only works out at £2.50 a day. If you were to utilise the full allowance of 10 promoted tweets a day, you would only be paying 25p per promoted tweet. Although Promote Mode may be a cheap, and quick, alternative to advertising on Twitter, it is not going to be as efficient or as successful as manually managing a Twitter campaign.

If you want to reach a large audience, gain more Twitter followers, and your target audience fit within the mere 25 targeting categories, then Twitter Promote Mode could work for you. But ultimately, the extra time spent on manually running and optimising a Twitter Ads Campaign will provide a much better return on ad spend in the long run.

Alice Stapleton
Alice works in the Search and Social Media team at Digital Clarity, strategising how brands can amplify reach and achieve their business goals. Alice graduated from The University of Nottingham with a first class degree in English. Alice has experience with digital marketing agencies in the East Midlands, where she discovered how beneficial digital marketing can be to businesses of all sizes. Alice’s love and interest for digital has only grown and she is always eager to learn more about the ever-evolving digital marketing industry.
All of us @digitalclarity, like most of the nation that can, have been working f
All of us @digitalclarity, like most of the nation that can, have been working from home .
Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days .
The world still turns, business still flows, keep safe
.
.
.
.
#wfh #workingfromhome #video #videoconference #confcall #conferencecall #conferencecalls #videoconferencing #digitalclarity

Posted 4 days ago.

All of us @digitalclarity, like most of the nation that can, have been working from home . Through this challenging time, we are all adjusting to a new way or communicating. Those video conferencing with colleagues will sympathise with this excellent post on @ladbible via @kaekurd that nails those early days . The world still turns, business still flows, keep safe . . . . #wfh #workingfromhome #video #videoconference #confcall #conferencecall #conferencecalls #videoconferencing #digitalclarity

×
COVID-19 may have one of the biggest impacts on businesses and individuals in ou
COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns
.
At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio
.
It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before
.
Keep safe, keep proactive and keep adapting
.
Good luck and remember, we will get through this
.
.
.
.
.
#digitalclarity #dontpanic #keepgoing #digitalmarketing #digitalconsultant #digitalmarketingagency #ppc #seo #digitalagency #digitalconsulting #b2b #b2bmarketing #b2bsales #winwin #ai #fintech #luxury #content #contentmarketing #keepgoing #keepcalmandcarryon

Posted 1 week ago.

COVID-19 may have one of the biggest impacts on businesses and individuals in our lifetime - even among the negativity and misinformation, the business world still turns . At Digital Clarity, we care about you, our employees, friends, peers and clients - we want to make sure that in these uncertain times, there are some positives and ways to help your business in this extremely difficult situation. See the link in our bio . It's going to be a rollercoaster ride, there will be ups and downs and plenty of new challenges which you may not have come up against before . Keep safe, keep proactive and keep adapting . Good luck and remember, we will get through this . . . . . #digitalclarity #dontpanic #keepgoing #digitalmarketing #digitalconsultant #digitalmarketingagency #ppc #seo #digitalagency #digitalconsulting #b2b #b2bmarketing #b2bsales #winwin #ai #fintech #luxury #content #contentmarketing #keepgoing #keepcalmandcarryon

×
In these uncertain times, it is hard when so much is out of our control
.
The qu
In these uncertain times, it is hard when so much is out of our control
.
The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question
.
.
.
.
#uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

Posted 2 weeks ago.

In these uncertain times, it is hard when so much is out of our control . The quote from Mandy Hale reminds us that sometimes rather than trying to find answers, we must live in the question . . . . #uncertainty #uncertaintimes #stoicism #strength #livelife #keepgoing #nevergiveup #focus #wordsofwisdom #wordsofencouragement #covid #coronavirus #selfisolation

×
We met some great people at Cloud Expo Europe today
. 
We have recently helped s
We met some great people at Cloud Expo Europe today
. 
We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42%
.
Learn how we can be your competitive advantage .
Contact us now +441483 338 270 / link in bio
.
.
.
.
#b2bmarketing #digitalmarketing #digitalmarketingagency #socialmedia #ppc #seo #analytics #unifiedcommunications #uc #ai #b2bsales #securitysoftware #cloudexpoeurope #googleads #fbads #instamarketing

Posted 2 weeks ago.

We met some great people at Cloud Expo Europe today . We have recently helped some wonderful Tech and Software companies - become great. In many cases, increasing enterprise and b2b sales by over 42% . Learn how we can be your competitive advantage . Contact us now +441483 338 270 / link in bio . . . . #b2bmarketing #digitalmarketing #digitalmarketingagency #socialmedia #ppc #seo #analytics #unifiedcommunications #uc #ai #b2bsales #securitysoftware #cloudexpoeurope #googleads #fbads #instamarketing

×
Great to be amongst some of the leaders in AI, Cyber Security and IOT .
.
.
.
.
Great to be amongst some of the leaders in AI, Cyber Security and IOT .
.
.
.
.
#cloudexpoeurope #cloudexpo #cybersecurity #ai #iot #internetofthings #digitalclarity #b2b #b2bmarketing #b2bsales #excellondon #it #cloud #cloudcomputing #cloudserver

Posted 2 weeks ago.

Great to be amongst some of the leaders in AI, Cyber Security and IOT . . . . . #cloudexpoeurope #cloudexpo #cybersecurity #ai #iot #internetofthings #digitalclarity #b2b #b2bmarketing #b2bsales #excellondon #it #cloud #cloudcomputing #cloudserver

×
This International Womens Day, let's challenge stereotypes, fight bias, broaden
This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world.
.
.
.
#eachforequal #internationalwomensday #iwd2020 #iwd

Posted 2 weeks ago.

This International Womens Day, let's challenge stereotypes, fight bias, broaden perceptions and strive for a gender equal world. . . . #eachforequal #internationalwomensday #iwd2020 #iwd

×
Ahead of International Women’s Day this weekend, the team here @digitalclarity
Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily.
.
.
.
#internationalwomensday #girlpower #iwd #iwd2020 
girlsgirlsgirlsmag.com
Words: Camille Rainville
Narrator: Cynthia Nixon
Director: Paul McLean 
Music: Louis Souyave 
Post: Mini Content
Producer: Claire Rothstein

Posted 3 weeks ago.

Ahead of International Women’s Day this weekend, the team here @digitalclarity want to share “Be a lady they said”, a great depiction of the pressures put upon women daily. . . . #internationalwomensday #girlpower #iwd #iwd2020 girlsgirlsgirlsmag.com Words: Camille Rainville Narrator: Cynthia Nixon Director: Paul McLean Music: Louis Souyave Post: Mini Content Producer: Claire Rothstein

×
Face reality as it is, not as it was or as you wish it to be
.
Jack Welch, a leg
Face reality as it is, not as it was or as you wish it to be
.
Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84
. .
.
.
#rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

Posted 3 weeks ago.

Face reality as it is, not as it was or as you wish it to be . Jack Welch, a legend of American business who transformed General Electric (GE) into America's most valuable company, has died aged 84 . . . . #rip #jackwelch #ge #neutronjack #business #leaders #generalelectric

×