Why Travel Businesses Need to Understand Path to Purchase

Estimated Reading Time 2 minutes

Last year (2015) saw a maturing of online travel sales. The growth was certainly there and by all accounts it may well continue even under uncertain economic outlook.

What has changed however, is the changing shift of consumers online and the paths we once knew to be sure fire customer acquisitions channels, are beginning to change – or at best fragment.

Why Travel Businesses Need to Understand Path to Purchase

Citing 2 recent studies, the New online travel consumer report, featuring Euromonitor International and the European Tour Operators Association (ETOA) it is clear that consumers are using more sites, channels, apps and devices to research where to go and ultimately book online. Even once researched, consumers can change their mind based of peer recommendations or site reviews.

In the Deloitte Travel Consumer 2015 “Engaging the empowered holidaymaker” report we see that price is still the biggest driver alongside previous experience and reputation. Collectively, these three influential factors make up the largest decision drivers for consumers.

Why Travel Businesses Need to Understand Path to Purchase

As consumers look to spend more money and go further afield, see chart below from Euromonitor International, the need for understand analytics and the consumer journey becomes far more crucial than ever.

travel digital clarity

This is the first in a series of insights that we will be looking at regarding Travel and the online consumer so please visit the blog regularly.

If you would like further information on our services, please contact us.

Reggie James
Having built and sold various technology businesses over the years, Reggie heads the consultancy and commercial side of the business. Approachable and pragmatic, Reggie previously ran the first dot-com to list on the Singapore Stock Exchange as well as developing business strategies for brands whilst at AltaVista and Yahoo! before launching Digital Clarity. As a passive investor, he is also involved in the US public OTC markets.
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As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. . . . #londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

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An intriguing and alternative way to assess agencies – AI . Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners . The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking . The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms . The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data . . . . #digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

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Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

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As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” . In these volatile times business needs to be resilient and build those business muscles that have carried you this far . One armour that can project confidence and strength is marketing . Sharing your business in the right way, on the right platform at the right time can reap huge benefits . . . . #business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

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In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society . With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad . His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives. . . . . . #kobe #kobebryant #lalakers

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