Estimated Reading Time 5 minutes
Battling for SEO rankings is a competitive task and one that needs careful consideration. In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?
1. Meta Descriptions
A meta description is a short paragraph placed in the HTML which describes each page’s content. This appears under the URL in organic search results. Common issues include missing, duplicate and the description being too short or too long.
2. Missing Alt Tags or Broken Images
Alt tags are your opportunity for search engines to index your images for particular keywords, driving more traffic to your site. Common problems with alt tags are that they are missing or poorly named. Broken images are equally as damaging, dramatically impacting your visitor’s user experience and perception of your product or service.
3. Duplicate Content
Duplicate content is the most common faux pas, with SEMRush reporting 50% of websites have this issue. This creates the problem that multiple pages on your website are often competing for the same keywords in organic ranking, with Google’s algorithm filtering out some at the expense of another – not always the most relevant page.
4. Title Tag Issues
Title tags should be used to inform search engines and users what each page is about. These should be short, descriptive, unique and be consistently formatted.
5. Broken links
It is important to address any broken internal or external links as these will adversely affect user experience and your site’s domain authority. The more high quality, valid links the better.
6. Low Text to HTML Ratio
Often websites are guilty of having an abundance of HTML code but low on-page content that a user can see, which search engines frown upon. There are a number of techniques to reduce this ratio which we can advise you further on.
7. H1 Tags
Issues with H1 tags include them being missing, duplicate (to each other and title tags) or having too many. Best practice is to have one H1 tag, with the content broken up by appropriate H2 tags.
8. Low Word Count
Google are placing more emphasis on in-depth content over what is seen as thin content. Potentially use less pages and increase the word count per page if possible.
9. Surplus Links
Overloading a webpage with links can diminish user experience, particularly on mobile devices. It is good practice to conduct regular link audits to evaluate the relevance and quality of links.
10. Temporary Redirects
302 temporary redirects can cause search engines to index outdated pages, often overlooking the page you have redirected to. Should a 302 redirect remain for too long it will be treated as a permanent 301 redirect, without the link authority passed on as it would be if this was set up as a 301 redirect.
If you need any assistance with any of the above on-page SEO techniques or require a comprehensive SEO audit please contact the team at Digital Clarity.