#squaredpresents

Estimated Reading Time 5 minutes

Squared Online is an award-winning digital marketing leadership course developed with Google. The programme is designed to learn more about the digital marketing world anywhere in the world…as long as you have wifi. As a graduate (of Summer ‘16), along with Rachel, we get invited to quarterly events hosted by the Squared team at the vibrant beach themed Google Digital Skills Academy in Victoria.

This quarter it was the turn of Lukasz Zelezny to take to the stage and discuss ‘5 Social Media Tactics to Implement Tonight’.

Lukasz is a hands-on speaker, seen regularly on the SEO keynote circuit discussing a range of SEO topics including changes in technology and online tools. As well as being the Director of organic performance at ZPG, Lukasz also consults on other digital aspects including social media, becoming a UK Top 10 Social Media influencer and a UK Search Awards judge.

So let’s have a very brief run down on Lukasz’ tactics followed by suggested tools from the man himself:

Persona Identification

Identify the type of audience which follows you and respond depending on those personas. Whether they’re a quiet follower or a cheerleader they’re all there for their own reasons, all having different characteristics and motives.

Remember; don’t feed trolls, reach out for reviews before they have the chance to slam you on social.

 

 

Kermit the frog dont feed the trolls

 Engaging Big Fishes

Tap into the people and tags who have a following, people who influence on social, people you can have a bit of banter with, BUT be relevant, don’t be a @$%&.

 Working with Data

How are you tracking your content? What’s working, what’s not? Are people engaged? You need to keep an eye on the numbers behind the content. If you’re posting and losing followers, clearly something’s not right. There are tools out there which help keep track of this!

 

so trender

If you can’t be there, if you’re going on holiday or you’re in a meeting, just schedule it. Schedule your posts so your profile has no downtime and keep the momentum of all the previous hard work. Just remember to stay relevant and on topic.  

Automate

Set up automated alerts when topics get mentioned so you can keep tabs on what’s being talked about straight to your inbox. A great tool for this is IFTTT.

Automate

I’ll close this blog with a list of useful tools mentioned throughout the talk:

So, thank you Lukasz for the talk, Squared Online for hosting and the Google Digital Academy for an inspiring learning environment. We had a great time and cannot wait till the next one.

Lukasz sqaured online google digital academy

Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.
As London Fashion Week is in full swing, this quote from one of the doyenne’s
As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. .
.
.
#londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

Posted 22 hours ago.

As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. . . . #londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

×
An intriguing and alternative way to assess agencies – AI
.
Ad World Masters A
An intriguing and alternative way to assess agencies – AI
.
Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners
.
The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking
.
The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms
.
The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data
.
.
.
.
#digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

Posted 3 days ago.

An intriguing and alternative way to assess agencies – AI . Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners . The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking . The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms . The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data . . . . #digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

×
Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️
Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

Posted 4 days ago.

Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

×
As Napoleon Hill says in his book, Think and Grow Rich, “Most great people hav
As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” .
In these volatile times business needs to be resilient and build those business muscles that have carried you this far
.
One armour that can project confidence and strength is marketing .
Sharing your business in the right way, on the right platform at the right time can reap huge benefits .
.
.
.
#business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

Posted 4 days ago.

As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” . In these volatile times business needs to be resilient and build those business muscles that have carried you this far . One armour that can project confidence and strength is marketing . Sharing your business in the right way, on the right platform at the right time can reap huge benefits . . . . #business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

×
After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ .
.
#stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

Posted 6 days ago.

After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ . . #stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

×
Great visiting our client Chatsworth House yesterday
.
A long drive was rewarded
Great visiting our client Chatsworth House yesterday
.
A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun
.
Currently working on enhancing the brand online and developing the ecommerce offering
.
#chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

Posted 1 week ago.

Great visiting our client Chatsworth House yesterday . A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun . Currently working on enhancing the brand online and developing the ecommerce offering . #chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

×
In a world of immediate social media gratification, it is sometimes easy to forg
In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society
.
With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad
.
His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives.
.
.
.
.
.
#kobe #kobebryant #lalakers

Posted 3 weeks ago.

In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society . With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad . His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives. . . . . . #kobe #kobebryant #lalakers

×
Great day at Bett 2020 @excellondon - Bett is the first industry show of the yea
Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape
.
The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees
.
People from over 146 countries in the global education community come together to celebrate and find inspiration
.
The show is designed to demonstrate how technology and innovation enables educators and learners to thrive
.
.
.
.
.
#bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

Posted 4 weeks ago.

Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape . The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees . People from over 146 countries in the global education community come together to celebrate and find inspiration . The show is designed to demonstrate how technology and innovation enables educators and learners to thrive . . . . . #bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

×