Social Media’s Most Popular Posts of 2015

In recent years social media has taken off, both from a consumer and brand aspect. As 2015 is coming to an end, I’ve highlighted some of the most shared, liked and influential posts of the year as revealed by the platforms themselves.


Earlier in the year, I wrote about Instagram turning 5, and celebrating by announcing the top 5 most followed accounts both in the US and UK. Earlier this month, the platform revealed their top 10 most popular posts of the year, based on likes and comments. It’s clear from the results that music dominated the ranks, with Beyoncé, Taylor Swift and Selena Gomez all charting in the top ten. However, topping the chart was model Kendall Jenner and her ‘heart hair’, overtaking her half-sister Kim Kardashian’s wedding photo, which was previously the most liked post of all time.

Posted in June, Kendall’s image had acquired 3.3m likes when Instagram revealed their data on December 2, and over 150,000 comments. Kendall also took position 10, with a vertical selfie celebrating reaching 20 million followers, receiving 2.2m likes on the social platform.Kendall Jenner heart hair

Although Kendall received the most liked post of the year, it was Taylor Swift who dominated the chart, with 5 of her posts (mostly including her cat) ranking in the top 10. Her most liked posts, as well as the rest of the top 10 can be seen below:

Also in the top 10 was Kylie Jenner, gaining 2.3 million likes on her graduation image, whilst Beyoncé received 2.3 million likes after posting a picture of her with her daughter Blue Ivy. Selena Gomez ranked position 8, with a simple selfie in her ‘fav sweatshirt’.


 Over the weekend, Twitter released a review of the top trends and influencers, as well as the most retweeted messages and most high-profile new users.

A video posted on their 2015 review site shows the most influential moments included hashtags #PrayForParis and #JeSuisCharlie, as a call for global solidarity after terrorist attacks in Paris.

Other key moments on Twitter included the moment the colour of a dress sparked arguments across the world, whether it was blue and black or white and gold. We’re still arguing about it in the office today! According to the Independent, the colour that we see the dress is a consequence of how our eyes have evolved, and it’s all down to the white balance of the image. So technically – no one is wrong about the colour of the dress!

Other Key Moments on Twitter:

In June, Caitlyn Jenner joined Twitter, and became the fastest new user to reach a million followers – in just over four hours, breaking the record previously set by Obama (@POTUS).

Internet Live Stats state that 500 million tweets are sent per day, and two of the most retweeted came from none other than Harry Styles and Zayn Malik, after Zayn decided to leave One Direction. Liam Payne and Louis Tomlinson also received some of the highest retweeted tweets, whilst Obama also had the fourth highest retweet of the year.

Obama Twitter

You can see a breakdown of all of the top trends and influential moments on Twitter’s review site

I can’t wait to see what 2016 will bring in terms of Social Media, who the most influential celebrities are on Twitter, and whether Instagram will still be dominated by the music industry.

Look back at the most influential moments of the #YearOnTwitter:

— Twitter (@twitter) December 7, 2015

Sophie Burrows
As a Senior Digital Strategist, Sophie's role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign. Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.