Principles of Mobile Site Design

Estimated Reading Time 2 minutes

I have been in and out of online seminars recently, with the main discussion always steering towards mobile advertising. Most of these discussions have centred around mobile Search and Mobile Design – basically anything mobile. It’s a hot topic that’s been on everyone’s lips for the last year since Mobilegeddon gave everyone sleepless nights for a slightly anti-climactic result.

As consumers are increasingly relying on their mobile device, it is essential to have a good mobile site. The main article which I want to discuss is Googles partnership with AnswerLab and their research into what makes a good site. They have outlined 25 principles of mobile site design to help “Delight Users and Drive Conversions”.

The research is broken into 6 sections; Homepage & Site Navigation, Site Search, Commerce & Conversions, Form Entry, Usability & Form Factor, Technical Checklist. Each section outlines key principles with some great takeaways.

I do encourage you to read the document and see the full list of principles with takeaways. For handy use we have put together a checklist for creating a mobile site, optimising a mobile site and/or trying to improve conversions for a mobile site.

Please feel free to download, print, save and share our handy checklist for mobile design.

Principles of Mobile Site Design DC


Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.