Estimated Reading Time 2 minutes
I have been in and out of online seminars recently, with the main discussion always steering towards mobile advertising. Most of these discussions have centred around mobile Search and Mobile Design – basically anything mobile. It’s a hot topic that’s been on everyone’s lips for the last year since Mobilegeddon gave everyone sleepless nights for a slightly anti-climactic result.
As consumers are increasingly relying on their mobile device, it is essential to have a good mobile site. The main article which I want to discuss is Googles partnership with AnswerLab and their research into what makes a good site. They have outlined 25 principles of mobile site design to help “Delight Users and Drive Conversions”.
The research is broken into 6 sections; Homepage & Site Navigation, Site Search, Commerce & Conversions, Form Entry, Usability & Form Factor, Technical Checklist. Each section outlines key principles with some great takeaways.
I do encourage you to read the document and see the full list of principles with takeaways. For handy use we have put together a checklist for creating a mobile site, optimising a mobile site and/or trying to improve conversions for a mobile site.
Please feel free to download, print, save and share our handy checklist for mobile design.
Jenny Farnfield
