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Branding is a complicated business. Brand managers have the awesome task of creating a brand
Business goals are an essential part of business success. Without goals, we cannot measure the
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How many times has this conversation been had? A – ‘We want more leads’ B
It can be difficult for businesses to remain consistent online. Inconsistency of messaging, inconsistency of
When we talk about inaction in business, this can occur at a number of levels.
Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the
Do you have a ‘why’ or is the definition of your organisation simply woolly? Establishing
Unfortunately, many companies set unclear, unrealistic, and unattainable goals. Maybe because their expectations are too
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