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Posted by Jenny in News

26/07/18

What is Parallel Tracking in Google Ads?

Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.

Posted by Sophie in News

26/07/18

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Posted by Verity in PPC

19/07/18

Everything You Need to Know About Match Types

In the PPC world, keywords are somewhat controllable, in terms of you can choose what keywords trigger your ads to appear.

Posted by Reggie in Insights

21/06/18

Influencer Marketing for B2B

There is a distinct lack of understanding or even any level of intent by those in the corporate world, to embrace the growing impact of social media.

Posted by Rachel in SEO

15/06/18

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Alessandro in PPC

07/06/18

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

Posted by Jenny in SEO

22/05/18

How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.

Posted by Sophie in PPC

17/05/18

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Posted by Reggie in PPC

10/05/18

How To Choose The Best Digital Agency

5 MUST ask questions as well as a guide to help you find the best digital marketing agency to grow your business online.This guide will try to and help people when looking for an agency to help them grow and develop online.

Posted by Alessandro in PPC

08/05/18

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

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