Mobile Search Takes Over Desktop

As a business owner or a marketing manager, what does this mean to you?

With more people using mobile devices on a daily basis paired with the increase of fibrotic broadband and interactive smartphones, giving people the flexibility to search on the move. It’s not surprising mobile search activity has increased.

Stats on Mobile Search

Now think, what does this mean for your business.

Did you know that the number of mobile searches overtook desktop in 2014? Or did you know that users will go to a competitor if your mobile sites usability is poor? Finally did you know Google will now start penalising you for a non-mobile optimised site? Well come 21st April if you’re not ready, this is your wake up call to be ready.

As a Senior Digital Account Manager, what does this mean for my clients and also what does this mean for me?

I‘ve had countless conversations with business owners about how important it is to have a mobile friendly site for user experience. The normal response is “yeah well it’s in the pipe line but not a priority for us”. This is when I go into little heart failure down the phone and blurt out in my slight blunt yet sad child tone, “but why?”

I’ve shown various clients data to prove how search has changed and how mobile is the way people are searching more and more now. You can’t even fit some phones in your pocket these days, let along tablets on everyone’s laps, sorry I mean palms.

I’ve shown them how their traffic is up, transactions down and their conversion rates being so low, it makes me weep.  Then I go deeper shocking bounce rates, engagement paths, drop offs the work. You name it I’ve got the ammo.

 Why should I have a mobile site

The devils in the data, plain and clear. The bottom line is people come to your site, they want to make a purchase, there ready to convert and next thing they know there zooming in to find the get me out of here button, due to your poorly designed mobile site. I can hear them now, cursing under the breaths on the train.

Sounding familiar so far? Come April 21st, Google will now take your mobile site as a ranking signal, scared, me too.

Now I’m not saying panic, so put down the phone to your MD and keep reading. Because panic leads to rush decisions and poor design. Although, let’s push mobile up the radar a little bit.

Go to your mobile and think like your consumer. Can you find what you’re looking for, can you navigate easy, and can you read content without having to zoom in? As everyone knows Google loves content, but Google loves usability even more.

Now let’s get started with getting you optimised for Mobile, Google Developers have very nicely released a Quick Start Guide for getting mobile ready, have a read and let us help you to get mobile ready.

To find out more about the Google Algorithm changes my colleague recently published a few blogs about the big changes coming to Google around Mobile search algorithms. One of his blogs discussed what the mobile ranking signals mean for your SEO and the other highlighting a mobile compatibility checker to test whether your site is mobile friendly or not.

Or if that’s enough to get you going, why not get in touch, so we can start talking SEO for Mobile Tweet us at @DigitalClarity

Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.