Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom.
It is almost impossible to grow your business without any form of marketing. However many companies struggle to get off the ground by trying to copy the competition or hash something together and cross their fingers hoping for the best.
With so much choice for buyers to choose from let alone the complexity added by new digital channels, the need to get the basics right become core to any marketing activity.
With over 20 years’ experience, Digital Clarity have worked with major brands and companies of all sizes, to cut through the noise, achieve sustainable growth and leverage the power of the digital economy.
The Marketing Strategy guide is a basic first step approach to getting the fundamentals right before progressing onto the next steps. Put together by Reggie James, the guide is designed not only as how to but also as reminder to think about what your objectives are.
You can download the guide here.