Instagram Launches 2 Major New Changes

Estimated Reading Time 3 minutes

Archive your expired stories and highlight profiles in Instagram’s new updates

Who doesn’t love Instagram? Last week saw the announcement of some major new changes that will see the Facebook owned app, raise its game and keep us all enthralled in the platform, if we weren’t already engaging enough.

For brands and users alike, this is great news and in a nutshell, it allows for stories to be automatically archived rather than lasting for 24 hours – as well as highlight profiles, creating a show-reel of your best stories, images and boomerangs.

Archive

Previously, Stories on Instagram had a feature which the platform had introduced about a year ago. This meant Stories would disappear after 24 hours. But with the new feature, Stories will be automatically saved to archive when they expire.

Copying Snapchat’s Memories, now all the Stories will now be automatically saved into a private Stories Archive so users can easily access them and build highlights for their profiles.

Your Archive is for your eyes only, so your followers won’t see images and videos you don’t choose to make public again.

Simply, Instagram Stories that never expire.

Highlights

This new feature will allow you to add and showcase your best Stories from your profile. A show-reel of sorts that’s let you or your brand, show a more 3 dimensional side to you.

You can choose the Stories you want to include in your Highlight from previous posts, select a cover for the Highlight, and give it a name. The Highlight will show up on your profile as a circle and other users can tap to view.

You can add as many Highlights as you want, and they’ll stay there till the end of time or until you change or remove it.
These two changes are quite a boost for both individuals and brands. They show where Instagram is going in capturing users to create its own walled garden in the Facebook ecosystem and lure users from other social channels like snapchat and twitter, whilst enhancing its own business model without creating overkill and pushing ads.

If you would like to learn more on how to best use Instagram as part of your Social Media mix in 2018 – please contact the team on the details below.

Reggie James
Reggie James is a seasoned internet brand strategist who has been at the forefront of digital marketing since its inception. Reggie has worked with major search engines and commercial brands to create and build successful business models that are commonplace today. Reggie has a passion for helping companies develop and scale their business through digital application. Reggie is the founder of Digital Clarity and is in demand as a digital strategy consultant in the UK and US.
Three-time Formula 1 world champion Niki Lauda has died at the age of 70.
The le
Three-time Formula 1 world champion Niki Lauda has died at the age of 70.
The legendary Austrian took the title for Ferrari in 1975 and 1977 and McLaren in 1984 #rip #nikilauda #f1 #ferrari #mclaren

Posted 9 hours ago.

Three-time Formula 1 world champion Niki Lauda has died at the age of 70. The legendary Austrian took the title for Ferrari in 1975 and 1977 and McLaren in 1984 #rip #nikilauda #f1 #ferrari #mclaren

×
A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Pa
A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Parakeets cocktail chair alongside 3. Serip bronze and glass Coral light from Aynhoe Park’s A Modern Grand Tour collection. All featured in the FT How to Spend it

Posted 9 hours ago.

A Modern Grand Tour gold-resin Mini Ostrich Feather lamp 2. Jacky Puzey Dandy Parakeets cocktail chair alongside 3. Serip bronze and glass Coral light from Aynhoe Park’s A Modern Grand Tour collection. All featured in the FT How to Spend it

×
Self confidence comes in many forms but starts with your attitude. Have a great
Self confidence comes in many forms but starts with your attitude. Have a great Friday and seize the day - from all at #digitalclarity #carpediem

Posted 4 days ago.

Self confidence comes in many forms but starts with your attitude. Have a great Friday and seize the day - from all at #digitalclarity #carpediem

×
Great to be involved in the Art of Design and Art of Luxury magazine which is al
Great to be involved in the Art of Design and Art of Luxury magazine which is also featuring at Elite London tomorrow.

Posted 5 days ago.

Great to be involved in the Art of Design and Art of Luxury magazine which is also featuring at Elite London tomorrow.

×
The stamp of quality! Big thanks to Halcyon Days and Luxury London for a wonderf
The stamp of quality! Big thanks to Halcyon Days and Luxury London for a wonderful evening celebrating the launch of #luxuryweek at The Royal Exchange.

Posted 1 week ago.

The stamp of quality! Big thanks to Halcyon Days and Luxury London for a wonderful evening celebrating the launch of #luxuryweek at The Royal Exchange.

×
It’s not always the problem, it’s how we feel and think about the problem #t
It’s not always the problem, it’s how we feel and think about the problem #tuesday #tuesdaymotivation #motivation #motivationalquotes #digitalclarity

Posted 1 week ago.

It’s not always the problem, it’s how we feel and think about the problem #tuesday #tuesdaymotivation #motivation #motivationalquotes #digitalclarity

×
Even if you have a high presence on Social Media, your customers are continually
Even if you have a high presence on Social Media, your customers are continually doing due diligence via Google Search or Maps. Google My Business makes it easy for them to find you. Learn more how Social leads to Search #digitalclarity #socialmediamarketing #searchmarketing

Posted 1 week ago.

Even if you have a high presence on Social Media, your customers are continually doing due diligence via Google Search or Maps. Google My Business makes it easy for them to find you. Learn more how Social leads to Search #digitalclarity #socialmediamarketing #searchmarketing

×
Google remains the worlds no.1 web destination followed by YouTube and Facebook.
Google remains the worlds no.1 web destination followed by YouTube and Facebook. Are you making the most of this powerful business tool? Talk to Google Premier Partner’s - Digital Clarity #digitalclarity #digitalagency

Posted 2 weeks ago.

Google remains the worlds no.1 web destination followed by YouTube and Facebook. Are you making the most of this powerful business tool? Talk to Google Premier Partner’s - Digital Clarity #digitalclarity #digitalagency

×