Instagram Launches 2 Major New Changes

Estimated Reading Time 3 minutes

Archive your expired stories and highlight profiles in Instagram’s new updates

Who doesn’t love Instagram? Last week saw the announcement of some major new changes that will see the Facebook owned app, raise its game and keep us all enthralled in the platform, if we weren’t already engaging enough.

For brands and users alike, this is great news and in a nutshell, it allows for stories to be automatically archived rather than lasting for 24 hours – as well as highlight profiles, creating a show-reel of your best stories, images and boomerangs.

Archive

Previously, Stories on Instagram had a feature which the platform had introduced about a year ago. This meant Stories would disappear after 24 hours. But with the new feature, Stories will be automatically saved to archive when they expire.

Copying Snapchat’s Memories, now all the Stories will now be automatically saved into a private Stories Archive so users can easily access them and build highlights for their profiles.

Your Archive is for your eyes only, so your followers won’t see images and videos you don’t choose to make public again.

Simply, Instagram Stories that never expire.

Highlights

This new feature will allow you to add and showcase your best Stories from your profile. A show-reel of sorts that’s let you or your brand, show a more 3 dimensional side to you.

You can choose the Stories you want to include in your Highlight from previous posts, select a cover for the Highlight, and give it a name. The Highlight will show up on your profile as a circle and other users can tap to view.

You can add as many Highlights as you want, and they’ll stay there till the end of time or until you change or remove it.
These two changes are quite a boost for both individuals and brands. They show where Instagram is going in capturing users to create its own walled garden in the Facebook ecosystem and lure users from other social channels like snapchat and twitter, whilst enhancing its own business model without creating overkill and pushing ads.

If you would like to learn more on how to best use Instagram as part of your Social Media mix in 2018 – please contact the team on the details below.

Reggie James
Reggie James is a seasoned internet brand strategist who has been at the forefront of digital marketing since its inception. Reggie has worked with major search engines and commercial brands to create and build successful business models that are commonplace today. Reggie has a passion for helping companies develop and scale their business through digital application. Reggie is the founder of Digital Clarity and is in demand as a digital strategy consultant in the UK and US.
Great day at Bett 2020 @excellondon - Bett is the first industry show of the yea
Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape
.
The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees
.
People from over 146 countries in the global education community come together to celebrate and find inspiration
.
The show is designed to demonstrate how technology and innovation enables educators and learners to thrive
.
.
.
.
.
#bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

Posted 15 hours ago.

Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape . The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees . People from over 146 countries in the global education community come together to celebrate and find inspiration . The show is designed to demonstrate how technology and innovation enables educators and learners to thrive . . . . . #bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

×
Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled
Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market
.
Read it now on our blog. Link in bio. .
.
.
.
#instagram #messaging #desktop #digitalclarity #socialmediamarketing  #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

Posted 1 week ago.

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market . Read it now on our blog. Link in bio. . . . . #instagram #messaging #desktop #digitalclarity #socialmediamarketing #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

×
A Happy and Prosperous New Year to all our clients, friends and partners 🙏
A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 .
.
.
.
#2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

Posted 3 weeks ago.

A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 . . . . #2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

×
A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreet
A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

Posted 1 month ago.

A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

×
A good read. From hoteliers and horologists to tailors, interior designers and j
A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level
.
.
.
.
#spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

Posted 1 month ago.

A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level . . . . #spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

×
Mae West was a trailblazer for women. .
She was an American actress, singer, pla
Mae West was a trailblazer for women. .
She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough
.
.
.
.
#maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

Posted 1 month ago.

Mae West was a trailblazer for women. . She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough . . . . #maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

×
A big thank you to PJS Networks for our lovely present this morning 🙏🏻
A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

Posted 1 month ago.

A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

×
Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre
Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

Posted 1 month ago.

Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

×