How to optimise Pinterest to boost your SEO

Estimated Reading Time 5 minutes

Pinterest, within the group of visual social media platforms, has been around for a number of years. Whether it’s to find some hair inspiration for your wedding or maybe an infographic for work, Pinterest will have it. This huge database of imagery and articles being shared and pinned around the web is like a digital pin board of ideas and creativity – but in the palm of your hand. Hello millennial consumer.

“Young people don’t go online, they live online” Consumer Barometer with Google.

Millennials are always online, watching videos, researching products; you name it they will find out about it online. So when it comes to pushing content on social media, and Pinterest is the platform of choice, you need to make yourself visible and found.

You could pay for advertising on Pinterest, or you could follow and apply a few best practises to amplify your content for free. They say it takes 21 days to change a habit, so why not try these while posting next!

Do Research

When positing content on Pinterest you need to identify what keywords you want to appear on and what other content appears on those keywords. So ask yourself a few questions:
o ‘What space do you want your pins to be seen in?’
o ‘What keywords are people going to type where your content could be seen?’
o ‘Are the keywords actually relevant?’
When doing this research, do it across desktop and mobile. Now that people are increasingly on mobile you need to identify the difference of what people type on a desktop vs a mobile.

Be Optimised

Make sure your Pins and Profile are consistent with your brand. You can pick your own username so go with something matching to your brand that’s also easy to remember as a consumer.
When collecting pins and posting your own pins make sure your boards are organised and appealing. From an SEO perspective it is important to think like a user and pick titles that a user may search. With this in mind when writing your descriptions focus on what you put here, as Pinterest favours the pins that provide a specific and thoughtful description. Create a natural flow of text including details of the pin and focus on the user!

Learn the Results

How are your Pins doing? Are they driving traffic to your site? What is the strategy from you pinning? You need to make sure you monitor if what you’re doing on Pinterest is worth your time. Pinterest do have their own analytics so you can see what’s working and what’s not, then you can go over to Google Analytics are see who makes it to your site and what they are doing. By doing this you can make more intelligent decisions of vertically for horizontal pinning, type of images you use, text or no text? Etc.

Last tip, avoid hashtags!

“Don’t just drop in keywords or hashtags. The description is an important part of captivating Pinners. Set a scene that incorporates the right search words, and you’ll help Pinners imagine themselves with your Pin.” (Pinterest’s official best practises!)

Now go, be found.

Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.