How Much Time Should I Spend on Social Media for my Business?

Estimated Reading Time 7 minutes

Social media is a hugely important aspect of digital marketing. FACT. It is still quite new and can be complex at times, however it needs to be something your business is investing time in. It is the modern version of word of mouth.

Forbes once said ‘social media helps grow your business because it’s a super efficient way to bring potential customers in at the top of your marketing funnel, and it’s also a great way to keep them engaged, and keep your brand top of mind.’

 

But why should I invest time in social media for my business?

 

Micro-moments

I don’t know about you, but I like to use my social media profile to stalk people. I know, sounds a bit creepy, but it is just human nature to be a little bit nosey and try and take a peek into the person’s life, and try and decide on a personality type… It’s the same for businesses.The professional name for this is micro-moments. Having a frequently regulated social media page is vital for capturing micro-moments. Social media is the most effective in the ‘awareness’ and ‘interest’ stage of capturing leads. You have a few seconds to create a good impression on social.

Marketing funnel - awareness interest consderation intent evaluation and lastly purchase

Brand awareness

 

Increasing your brand recognition, and getting your brand name out there is obviously a good start. Anything that helps spread your brand name and increases your visibility is valuable. It helps your business to become easily accessible for your clients, and for potential new clients. Using social media helps to develop a voice for your brand through generating new content. For example, an avid Twitter user might learn of your company for the first time by stumbling across a retweet, leading to curiosity of your brand. Without knowing you have built up a relationship with a potential customer by them ‘stalking’, which might lead to a purchase. OR, a customer might feel better acquainted to your brand by seeing it a couple of times on various networks.

 

Boost SEO

Type your favourite brand in to any search engine. More often than not, the social media profiles should pop up along with the official website.  

thr design studio google search result

 

If you are ranking for not only your website but your social profile as well, then you are occupying valuable space in the search engine results pages (SERPs). In order to succeed with this, you need to make sure all of your social accounts are active constantly. According to Moz, external links and the authority of the websites that link to your site. When you’re using social media to share and promote your content, you begin to increase the likelihood of other websites referring and linking back to it.  

facebook users billion monthly users stat

 

 

Communication / relationship building

 

A really strong positive for social media is that you can build relationships via direct communication. We see it happening with celebrities and their fans, why would this be any different for business? Social media is a direct way for viewers to send direct messages to the company, with a complaint/question/praise/appreciation. You are also subject to customers feeling customer satisfaction.  Win attention by communicating and engaging with customers as it could result in more conversion opportunities.

communicatinf with a company via twitter

Brand loyalty

 

Your aim should not be to make a sale and then never hear from the client again…It should be: to build a relationship, make a sale obviously. whilst understanding queries, working together and in turn they will become loyal to you. By sharing valuable content, your followers have a good reason to stay loyal to you.  

 

Level playing field

 

When you create a social media account, it is completely bare. 0 posts, 0 followers and 0 following, which forces everyone to start on the same level. However, money enters the equation for some of those brands with bigger budgets, some people believe that buying likes and followers might help get the ball rolling on social. In some cases this might work, but at the end of the day earned likes and follows are often more valuable.

Social media does allow the smallest of businesses to compete with the big brands, but it comes down to planning, content and time.

 

Conclusion

Social media is not a limited product, you can share what you want people to see and create a personality around your business. A customer sees these platforms as service channels where they can directly communicate with the business. Something which is also important to note is, a lot of businesses don’t see the advantage of using social media…Those businesses are missing a trick and allowing competitors to sweep in and take the floor.

 

Verity Smith
Verity graduated from Brighton University and is working within content creation and social media at Digital Clarity. With time spent at agency DWA and technology group Limelight, Verity brings a creative approach to projects, blended with a commercial aspect that is underpinned, with her ability to analyse campaign data. Verity is a keen horse rider and fashionista.
Digital Clarity have been shortlisted for the prestigious UK Search Awards  in t
Digital Clarity have been shortlisted for the prestigious UK Search Awards  in the ‘Best Use of Search in B2B’
.
The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail .
We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market
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#digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

Posted 3 days ago.

Digital Clarity have been shortlisted for the prestigious UK Search Awards in the ‘Best Use of Search in B2B’ . The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail . We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market . . . #digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

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Some of the DC team visiting Decorex today at Olympia, London .
Decorex is the i
Some of the DC team visiting Decorex today at Olympia, London .
Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft
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#interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

Posted 1 week ago.

Some of the DC team visiting Decorex today at Olympia, London . Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft . . . #interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

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There's everything to be said for being nimble, but rushing for the sake of proc
There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy
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Be measured
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The time spent thinking through all possible scenarios and consequences is well spent
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whether it's considering a difficult conversation . or a new pitch to a prospective client
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#shakespeare #shakespearequotes #friday #businessquotes #business #wordsofwisdom #successquotes #stoicism #meditations #midfulness #digitalclarity #romeoandjuliet

Posted 1 week ago.

There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy . Be measured . The time spent thinking through all possible scenarios and consequences is well spent . whether it's considering a difficult conversation . or a new pitch to a prospective client . . . #shakespeare #shakespearequotes #friday #businessquotes #business #wordsofwisdom #successquotes #stoicism #meditations #midfulness #digitalclarity #romeoandjuliet

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A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been s
A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist
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Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009
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It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million
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#banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

Posted 1 week ago.

A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist . Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009 . It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million . . . #banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

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Happy 21st Birthday Google 🎂 Google is the world's most visited website - it'
Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing.
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As a Google Premier Partner, we have been delighted to have been on this journey. .
Want to learn more about the Google eco-system and how you can benefit your business? .
Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity
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#google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

Posted 2 weeks ago.

Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing. . As a Google Premier Partner, we have been delighted to have been on this journey. . Want to learn more about the Google eco-system and how you can benefit your business? . Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity . . . #google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

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Success is a series of small wins. If you get one percent better each day for on
Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done.
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#suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

Posted 1 month ago.

Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

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It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digi
It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

Posted 1 month ago.

It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

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Great meeting our team at Google HQ - what a view! .
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#google #googleuk #goog
Great meeting our team at Google HQ - what a view! .
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#google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

Posted 1 month ago.

Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

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