Google’s New Dedicated Mobile Index

Estimated Reading Time 2 minutes

As if we haven’t had enough to contend with recently in the ever evolving Google algorithm index, news reaches us of yet another change to contend with on the horizon.

Google’s Webmaster Trends Analyst Gary Illyes, who was speaking at Pubcon last week, stated that Google will create a separate mobile index within the next few months.

Having had to deal with Penguin 4.0, Accelerated Mobile Pages (AMP) and various other changes, this next iteration it seems will be quite far reaching.

Mobile First

So, after years of impressing on individuals and organisations on the need to focus on mobile, the new index will be Google’s ‘primary’ index. This means what it says. Google will focus on this index and the broader desktop will be eventually superseded by this new mobile index.

Therefore the desktop index will not be kept as up to date as the mobile one.

Months Away

It is no surprise that Google is moving this way. The overwhelming data showing the growth of mobile and non-desktop search means that this index is likely to launch very soon.

The growth of in-home devices like nest, apple TV and amazon devices means that voice search will also have played a part in this shift. Over 50% of searches are mobile. This will only grow and become dominant next year and beyond.

AMP becomes prominent

All of the above means that Accelerated Mobile Pages (AMP) need to be in the SEO toolbox. More news about AMP can be found on Google’s dedicated AMP project page here.

To learn more about mobile first and how it will impact your SEO contact the team at Digital Clarity.

Reggie James
Reggie James is a seasoned internet brand strategist who has been at the forefront of digital marketing since its inception. Reggie has worked with major search engines and commercial brands to create and build successful business models that are commonplace today. Reggie has a passion for helping companies develop and scale their business through digital application. Reggie is the founder of Digital Clarity and is in demand as a digital strategy consultant in the UK and US.
Success is a series of small wins. If you get one percent better each day for on
Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done.
.
.
.
#suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

Posted 12 hours ago.

Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

×
It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digi
It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

Posted 3 days ago.

It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

×
Great meeting our team at Google HQ - what a view! .
.
.
#google #googleuk #goog
Great meeting our team at Google HQ - what a view! .
.
.
#google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

Posted 5 days ago.

Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

×
There are two types of people who will tell you that you cannot make a differenc
There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. .
.
.
#successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

Posted 4 weeks ago.

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. . . . #successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

×
Your ad can appear on Google at the very moment someone is looking for products
Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. .
.
.
#ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

Posted 1 month ago.

Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. . . . #ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

×
“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
.
.
#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 1 month ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

×
Intuition is always right in at least two important ways;
- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 2 months ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

×
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

Posted 2 months ago.

Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

×